Will Scully-Power: Managing Director, Datarati


VIDEO: What does the everyday person know about how companies track their digital behaviour?
March 24, 2011, 3:18 am
Filed under: #mktgcloud, Analytics, Datarati, Datarati.TV, Web Analytics | Tags:


Data: How airlines use Twitter
March 24, 2011, 3:17 am
Filed under: #mktgcloud, Datarati



The New Google Analytics: Dashboards
March 24, 2011, 2:59 am
Filed under: #mktgcloud, Analytics, Datarati, Web Analytics | Tags:
Google recently announced their new dashboards.
Custom Dashboards

For most Google Analytics users, the dashboard is the first thing you see when viewing your reports. Dashboards in the new version of Google Analytics have been redesigned to be completely widget-based and highly customizable.
There are four types of widgets: Metric, Pie Chart, Timeline, and Table. This gives you the ability to choose the visualization that best suits the data you want in your dashboard.
The Dashboard uses a three-column layout, and you can customize the layout by dragging and dropping the widgets as you’d like.
  • Metric: Shows the value of a metric and a sparkline of that metric over the selected time period
  • Pie Chart: Best suited for displaying breakdowns of a metric by a certain dimension. E.g., Visits by Browser Type.
  • Timeline: A graph of any metric over time. You can also compare two metrics in the same graph.
  • Table: Think of this as a mini-custom report. You can show one dimension with two metrics and up to 10 rows of data in a table.
Multiple Dashboards

A common request we heard from you all is that one dashboard isn’t enough. You told us that wanted the ability to customize multiple dashboards for different analyses.
Thanks to the new Google Analytics platform, we’re happy to give you the power to create multiple custom dashboards, up to 20 per profile. You might start with an overall “Company KPIs” Dashboard that includes the most important performance indicators for your company, then create an “SEO” Dashboard for your search engine optimization efforts, and a “Content” Dashboard that centers around the content of your website.


Ad:tech Sydney Photos 2011

Presentation: http://www.slideshare.net/Datarati/how-to-use-digital-data-to-drive-predictable-revenue-generation

Here are the two links to our panel discussions from Ad:tech Sydney 2011.

Watch VIDEO Day 1: http://vioca.st/datarati/adtech2011_day1

Watch VIDEO Day 2:  http://vioca.st/datarati/adtech2011_day2

If you have any questions for our panelists, please join our group on Linkedin and post them here: http://www.linkedin.com/groups?mostPopular=&gid=1814198

 

 



Data Mining: How Companies Now Know Everything About You
March 24, 2011, 2:12 am
Filed under: #mktgcloud, Behavioural Targeting, Data | Tags: ,

http://www.time.com/time/business/article/0,8599,2058114,00.html




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