Filed under: #mktgcloud, A/B Testing, Datarati, Forms, Marketing Automation | Tags: Web Forms
Filed under: #mktgcloud, Datarati, Sydney Data Miners | Tags: Sydney Data Miners
We are excited to announce that we’ve reached the 600 members mark!
When we took over the group, it had less than 200 members.
After we took over the group, we restructured the content, targeted new types of members and extended guest speaker invitations to some of the data industry’s most respected industry leaders.
Over the past two years, we’ve had the industry’s brightest present to our members from organisations including:
- Neilsen Online
- Altis Consulting
- Objective Digital
We’d like to thank our past sponsors Google and SAS and are proud to announce that IBM/SPSS had taken over exclusive sponsorship of our group and our events for 2011. http://www.ibm.com/spss/au
We’d like thank them for their continued support and ongoing commitment to the Sydney Data Miners.
Our upcoming events include data experts from Woolworths & Accenture.
Don’t miss out on our next event on Thursday 30th June 2011.
Membership is FREE and so are ALL of our events.
Join today!!: http://www.meetup.com/datarati
Filed under: #mktgcloud, Actionable Insights, Web Analytics | Tags: Google Analytics, Web Analytics
Filed under: #mktgcloud, Analytics, Datarati, Web Analytics | Tags: Google Analytics
Out of 204,508 recorded passcodes, the top ten most common were: [1234, 0000, 2580, 1111, 5555, 5683, 0852, 2222, 1212, 1998]
Naturally, 1234 is the most common passcode: mimicking the most common internet passwords.
To put this into perspective, these 10 codes represent 15% of all passcodes in use.
Most of the top passcodes follow typical formulas, such as four identical digits, moving in a line up/down the pad, repetition. 5683 is the passcode with the least obvious pattern, but it turns out that it is the number representation of LOVE (5683), once again mimicking a very common internet password: “iloveyou.”
Three key ad industry associations — The Association of National Advertisers, the Interactive Advertising Bureau and the 4As — this week released their Guiding Principles of Digital Measurement, five principles that the trade groups described as “the foundation of making measurement make sense.
The principles are part of an industry-wide initiative being facilitated by consultants Bain & Company and MediaLink
Filed under: #mktgcloud, Data, Datarati, Email Marketing, Visualisation | Tags: Email
Filed under: Data, Datarati, Visualisation | Tags: Data Visualisation, Infograohic
Filed under: Datarati, Revenue Performance Management (RPM) | Tags: Revenue Performance Management
Making marketing a strategic revenue driver, not a cost centre
Wednesday 22 June 2011
High-performance organisations such as Google and IBM are using 21st century marketing approaches in tandem with sales to win new customers, build existing accounts and drive profitable and sustainable top-line growth. This is revenue performance management at its best and these case studies should not be missed by marketing and sales leaders… or their CEOs!
At this breakfast seminar you will learn:
- How leading organisations keep on winning despite hyper-competitive markets and unprecedented changes in customer buying behaviours.
- What technologies and tools they are using to maximise buyer acceleration through the revenue funnel and to measure and optimise end-to-end funnel performance.
- The handful of key factors that make the difference between world-class revenue performance and also-ran status.
- How, more than ever before, marketing is pivotal to strategic success and must be a contributor at the top table.
- Will Scully-Power, Managing Director, Datarati
- Stuart McLean, Australia & NZ Head of Enterprise, Google
- Jeremy Wood, Japan & Asia Pacific Head of Enterprise Marketing, Google
- David Hatt, Asia Pacific Business Analytics & Solutions Manager, IBM-Cognos
- Karen Ganschow, Marketing Lecturer, Macquarie Graduate School of Management, and former Executive Director of Relationship & Online Marketing, Telstra
- Craig McKell, Partner and Practice Leader, Revenue Performance Management Group, Pitcher Partners
Who should attend
Marketing and sales leaders … AND you should encourage your CEO or business unit head to join you. This session is about the big picture. The strategic leadership of any organisation looking for consistent, profitable and sustainable double-digit top-line growth is going to want to attend.
Hilton Sydney, 488 George Street, Sydney
7.15 AM Registration
7.30 AM Breakfast
8.00 AM Presentation
9.00 AM Event concludes
Registration (inc GST):
AMI Members: $77
CPM Members: $66
Student Members: $55
RSVP date: Monday 20 June 2011 or until sold out