Will Scully-Power: Managing Director, Datarati


Target Facebook Fans for 44% Cheaper Registrations
June 8, 2011, 2:24 am
Filed under: #mktgcloud, Datarati, Social Media | Tags: ,

By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%.

These results of a 4.1 billion ad-impression, thirteen-client test have been exclusively shared with Inside Facebook by TBG Digital, developers of one of the most popular technology solutions for buying huge volumes of Facebook ads.

More: http://www.insidefacebook.com/2011/06/06/target-facebook-fans-cheaper-registrations

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