Will Scully-Power: Managing Director, Datarati

Passengers’ mobile phone data helps predict the next train
June 8, 2011, 10:17 pm
Filed under: #mktgcloud, Actionable Insights, Analytics, Datarati | Tags: ,

In many U.S. subway systems, estimating the arrival times of incoming trains can be more an art than a science. EnterNextTrain, a new innovation from New York-based digital agency Densebrain that predicts the next train in real time by using mobile phone data from those on board. READ MORE…

Target Facebook Fans for 44% Cheaper Registrations
June 8, 2011, 2:24 am
Filed under: #mktgcloud, Datarati, Social Media | Tags: ,

By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%.

These results of a 4.1 billion ad-impression, thirteen-client test have been exclusively shared with Inside Facebook by TBG Digital, developers of one of the most popular technology solutions for buying huge volumes of Facebook ads.

More: http://www.insidefacebook.com/2011/06/06/target-facebook-fans-cheaper-registrations

RethinkDB Expands Beyond SSDs, Launches Its Speedy Database To The Public
June 7, 2011, 4:05 am
Filed under: #mktgcloud, Analytics, Data, Datarati | Tags:

RethinkDB has just launched its 1.0 release to the public, and it’s offering a product geared toward NoSQL installations — and it will work on SSDs, traditional drives, and cloud-based services like AWS. The startup has also moved away from MySQL and now fully supports Memcached.

Akhmechet says that the main incentive to use RethinkDB is speed — he believes that it’s eight times faster than other solutions on the market. He adds that while it’s “pretty easy to build something that’s faster at one thing, it’s harder to do fast in general. And we’re fast in general.” The company has some detailed benchmarks listed on this page.

In addition to improved load times, Akhmechet says that RethinkDB can actually save companies money by reducing how much they need to spend on infrastructure and cloud services (for example, he says you could jump from a high-end node on EC2 to a less expensive tier and achieve the same performance).

More: http://techcrunch.com/2011/06/06/rethinkdb-expands-beyond-ssds-launches-its-speedy-database-to-the-public

Mu Sigma Helps Companies Analyse ‘Big Data’, Raises $25 Million From Sequoia
June 6, 2011, 11:43 pm
Filed under: #mktgcloud, Business Intelligence, Data, Datarati | Tags:

Mu Sigma, a startup that provides ‘decision sciences’ and analytics services to help companies make business decisions based on ‘big data’, has secured $25 million in Series C financing from Sequoia Capital.

Mu Sigma in a press statement says it currently employs some 1,200 analysts (and growing), mostly based in India, in an effort to build the world’s “largest applied math lab”.

Shailendra Singh, Managing Director at Sequoia, posits that Mu Sigma offers ‘the most impressive analytics service’ of any company the investment firm has met with over the years.

Headquartered in Chicago, Mu Sigma raised its first institutional venture money from FTV Capital back in 2008.


Aaron Koblin: Artfully visualising the DATA of our humanity
June 1, 2011, 2:51 am
Filed under: Data, Video, Visualisation | Tags: ,


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