Will Scully-Power: Managing Director, Datarati


FREE ADMA Event: Trigger-Based Marketing Automation

On behalf of the Australian Direct Marketing Association’s Data & Analytics Council, I would like to personally invite you to attend an exclusive Industry Leaders Panel Discussion on trigger-based marketing automation.
Our panel of thought-leaders include:

- Will Scully-Power, Managing Director – Datarati (Moderator)
- Rob Brown, Group Marketing Manager – Navitas
- Regan Yan, Managing Director – Digital Alchemy
- Mella Moore, Customer Marketing Manager, Virgin Mobile
- Jeff Clarke, Managing Director – Silverpop
- Nick Simms, National Channel Manager, H.J Heinz
- Simon O’Day, Vice-President – Responsys
- Chris Tew, Managing Director – Alterian

You will learn:

- Steps involved when Implementing a Marketing Automation Solution
- Resources required (Internal & External)
- Process/Change Management Requirements
- How to overcome the Data Challenges
- Behavioural Scoring, Next Logical Product & Churn Triggers

This panel discussion will uncover actionable insights, learning’s and best practices when implementing trigger-based marketing automation solutions and will help you determine your organisations’ readiness and prepare a plan for taking action!

If acquisition and/or retention based marketing is part of your job description, then this event is NOT to be missed!

Event Details:

Date: Wednesday 27th July 2011
Time: 5:30pm – 7:00pm
Location: Art House Hotel: Level 2, 275 Pitt Street Sydney (Google Map)

RSVP: Please email councils@adma.com.au to register for this event!



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