Filed under: #mktgcloud, CRM, Data, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: CRM, Marketo
According to Fauscette, Marketo took a “completely fresh-from-the-start, ground-up approach” to marketing automation.
“They have a really good interface, really good user experience, and they built out a really deep set of functionality pretty quickly and have gotten good traction.” Although it’s a relatively new solution, Fauscette maintains that it is more “feature-rich than some of the major players in this market.”
Usability also establishes Marketo as the leader. “Marketo’s the hot darling in the space, as we see users gravitate to its user experience and ease of design,” Wang says.
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