Headquartered in Chicago with most of its 1,500+ employees working out of Bangalore, India, Mu Sigma is a professional services firm that helps companies analyze ‘big data’to “institutionalize decision support”.
In a statement, Mu Sigma says it is already profitable and able to finance its operations on its own, but that it raised more venture capital to ‘accelerate growth’.
A portion of the new capital will be used to purchase shares held by existing shareholders, but the company did not disclose which shareholders and how much of the $108 million injection will be reserved for the buybacks.
Mu Sigma did say all current shareholders will retain stakes in the company.
More in this Wall Street Journal article.
Filed under: #mktgcloud, Datarati, Datarati.TV, Marketing Automation, Revenue Performance Management (RPM)
In this presentation, delivered at the Google Analytics Great Users’ Event New York 2011, Phil Mui (Lead Product Manager for Google Analytics), walks us through the evolution journey that brought Google Analytics to where it is today.
Phil starts the presentation from 2005, when Google acquired Urchin in order to build Google Analytics. He describes the interactions that improved the product, first from a UI perspective and then from a structure and feature-wise perspectives.
Filed under: Uncategorized
On behalf of the team at Datarati, I would like to take this opportunity to formally welcome our new advisory board members for 2012 to all our clients.
The purpose of the Datarati Board of Advisors (BOA) is to provide advice, recommendations and guidance to the Board of Directors and management team of Datarati related to corporate goals and strategy.
Advice and recommendations may include strategic direction, finance, technology and standards, infrastructure, administration or other matters felt to be generally relevant to the development growth and profitability of the company. The BOA should function soley as an advisory body.
- Jeremy Cooper, Head of Enterprise Marketing, Asia-Pacific & Japan - Google
- Anthony Viel, National Partner - Deloitte Analytics
- Martin Walsh, General Manager of Marketing - Macquarie Telecom
- Marcus Zeltzer, Senior Associate - EAC Partners
- Marc Woodward, General Partner - Neo Technology Partners
Please join me in welcoming the new advisory board to the Datarati team!
Groupe Aeroplan President and CEO Rupert Duchesne addresses airline executives at Mega Event 2010 in Montreal (13 October 2010).
Watch it now!
|CAPITAL – Marketo raises $50 Million
Marketo, announced it has secured $50 million in new venture financing. “This investment validates our vision – and success – in building a platform to dramatically speed the way any company can grow revenue” Read the Press Release
|WINNER – Marketo selected in top 30 company in Forbe’s Most Promising Companies list
Last week Marketo was listed in Forbes’ top 100 up-and-coming companies with compelling business models, strong management teams, strategic partners and precious investment capital Read the Press Release!
|INTEGRATION - Marketo announces integration with Citrix’s GoToWebinar|