Mu Sigma, a provider of analytics and data-driven decision support services for enterprise customers, has raised $108 million in funding in a round led by growth equity firm General Atlantic.
The financing comes about half a year after Mu Sigma raised $25 million from Sequoia Capital, which also participated in this round.
Headquartered in Chicago with most of its 1,500+ employees working out of Bangalore, India, Mu Sigma is a professional services firm that helps companies analyze ‘big data’to “institutionalize decision support”.
In a statement, Mu Sigma says it is already profitable and able to finance its operations on its own, but that it raised more venture capital to ‘accelerate growth’.
A portion of the new capital will be used to purchase shares held by existing shareholders, but the company did not disclose which shareholders and how much of the $108 million injection will be reserved for the buybacks.
Mu Sigma did say all current shareholders will retain stakes in the company.
More in this Wall Street Journal article.
Filed under: Data, Datarati, Social Media, Visualisation | Tags: Infographic, Social Media
Filed under: Actionable Insights, Ad Network, Analytics, Data, Datarati | Tags: Mixrank
Y Combinator-incubated MixRank has raised $1.5 million from 500 Startups, Mark Cuban, IAB founder Rich LeFurgy, MediaTrust chairman Peter Bordes, Leadclick founder Robert Afshar, Adify co-founder Larry Braitman, Chart.io cofounder David Beyer, Tom McInerney, Matt Ocko, and Zachary Bogue. The startup’s technology analyzes millions of ads every day to automatically identify the most effective ad copy and traffic sources in any market.
MixRank, which launched in July, is a competitive intelligence research tool for display advertising that uses machine learning algorithms and predictive modeling to automatically identify the most effective ads and traffic sources.
Filed under: #mktgcloud, Datarati, Datarati.TV, Marketing Automation, Revenue Performance Management (RPM)
In this presentation, delivered at the Google Analytics Great Users’ Event New York 2011, Phil Mui (Lead Product Manager for Google Analytics), walks us through the evolution journey that brought Google Analytics to where it is today.
Phil starts the presentation from 2005, when Google acquired Urchin in order to build Google Analytics. He describes the interactions that improved the product, first from a UI perspective and then from a structure and feature-wise perspectives.
More: http://online-behavior.com/googleanalytics/history
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helpedMashable find out by applying its technology to the profile pages of popular social networks.
The study used the webcams of 30 participants to record their eye movements as they were shown profile pages fromFacebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. What participants looked at on each page and in what order is recorded in the images below.
More: http://mashable.com/2011/11/30/social-profile-eye-tracking/
Filed under: Uncategorized
On behalf of the team at Datarati, I would like to take this opportunity to formally welcome our new advisory board members for 2012 to all our clients.
The purpose of the Datarati Board of Advisors (BOA) is to provide advice, recommendations and guidance to the Board of Directors and management team of Datarati related to corporate goals and strategy.
Advice and recommendations may include strategic direction, finance, technology and standards, infrastructure, administration or other matters felt to be generally relevant to the development growth and profitability of the company. The BOA should function soley as an advisory body.
Members Include:
- Jeremy Cooper, Head of Enterprise Marketing, Asia-Pacific & Japan - Google
- Anthony Viel, National Partner - Deloitte Analytics
- Martin Walsh, General Manager of Marketing - Macquarie Telecom
- Marcus Zeltzer, Senior Associate - EAC Partners
- Marc Woodward, General Partner - Neo Technology Partners
Please join me in welcoming the new advisory board to the Datarati team!
Cheers,
Will Scully-Power
Managing Director
Datarati
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Groupe Aeroplan President and CEO Rupert Duchesne addresses airline executives at Mega Event 2010 in Montreal (13 October 2010).
Watch it now!
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| CAPITAL – Marketo raises $50 Million
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WINNER – Marketo selected in top 30 company in Forbe’s Most Promising Companies list
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INTEGRATION - Marketo announces integration with Citrix’s GoToWebinar
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