Filed under: #mktgcloud, Behavioural Targeting, Marketing Automation, Marketing Cloud, Revenue Performance Management (RPM)
Pretty much everyone nowadays is chasing after the opportunity to take a shit-ton of unstructured data, and well, structure it. That means taking huge databases and making them searchable. Which is exactly the business that Clustrix is in. The company was founded in 2005 and about two years ago, it launched aproprietary database appliance that provides SQL database functionality at like, limitless scale.
Now with its product mature and the market wide open, Clustrix has raised $6.75 million from existing investors Sequoia Capital, USVP, and ATA Ventures. Robin Purohit, who took over as president and CEO of the company last October, tells me that it’s a round of convertible debt being used as a bridge to an upcoming Series C round.
The launch of Google Analytics App for Android phones!
- Real-Time: See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular.
- Dashboard: Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see.
- Automatic and Customized Alerts: Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens. See either automatic alerts, or customize your settings to send alerts based on your own benchmarks.
As companies from small startups to large enterprise continue to generate an ever-increasing amount of data, the demand for affordable and scalable databases also increases. Typically, this market has been the domain of large vendors like Oracle, but besides them and the usual open-source players, we’ve also seen a growing number of closed-source startups enter this space. Citus Data, which is launching version 1.0 of its CitusDB today, is the latest startup to challenge these incumbents.
The Y Combinator graduate (the company was part of the summer 2011 class) develops a scalable analytics database that’s built on top of PostgreSQL. Unlike its direct competitors, the company makes its product available for free for users who only need up to eight nodes. It’s also, as the company notes, “the first such database that’s available for download.”