Filed under: #mktgcloud, Actionable Insights, Cloud Computing, Datarati, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Marketing Cloud, Web Analytics | Tags: Brad Howarth, Datarati, Inspire Foundation, Marketing Cloud, Marketo, Reachout.com, Viocorp
This morning we launched the ‘Marketing Cloud’ – (#mktgcloud) (#datarati) Database Marketing in the New Frontier at Sydney’s Hilton Hotel.
When we started the company 6 months ago, we wanted to find an organisation that we could support and one that we could give back to. We wanted to find an organisation that we had history with and one that was in line with our own company values.
Above all, we wanted to ‘Inspire’ our fellow digital and data-driven marketers!
Inspire them to challenge the status quo of the past and educate them on the new frontier of database marketing, the ‘Smarter’ way of using digital behavioural data to acquire new customers and retain existing customers.
As a result, we thought there was no better organisation to support than that of the Inspire Foundation www.inspire.org.au and their website www.reachout.com
This morning we raised $400 for them at our breakfast briefing. For every $50 raised, 5 Young Australians are provided access to Inspire’s programs to help find the support they need.
The event this morning was sponsored by the world’s fastest growing marketing automation database provider (Marketo).
For those who were unable to attend this morning, the event video was captured by our friends at Viocorp and will be made available shortly.
Stay tuned this week for more!
Filed under: Actionable Insights, Behavioural Targeting, Datarati, Research | Tags: Bluekai, Digital Behavioural Data, Exelate
Data ownership and retention, and the value of audience data to both advertisers and publishers, was a hot topic in 2009.
So, it will continue to be in the next.
As companies like BlueKai and eXelateactively partner with publishers to collect user data from their sites and sell it through their data marketplaces, marketers can gain greater insight into the Internet users they’re trying to reach.
Filed under: Actionable Insights, Datarati, Web Analytics | Tags: Avinash Kaushik, Web Analytics
Buy it Here: http://tr.im/akweb
Filed under: A/B Testing, Actionable Insights, Analytics, Datarati, Multivariate Testing, Technology, Testing, Web Analytics | Tags: Eyetracking, Sitetuners, Landing page optimisation
Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately, eye tracking requires expensive and specialised hardware and software to be used, and live test subjects to observe and measure.
Not any more. Welcome AttentionWizard.com – using behavioural (click + scroll) data which can be used to simulate where people will look during the first few seconds of interacting with your site and create a detailed attention heatmap of your landing page.
Very cool. Now being able to score that data and trigger off automated communications i.e. email, dm, sms etc as a result would be very very nice.
More: http://sitetuners.wordpress.com/2009/11/06/attentionwizard-eye-tracking-without-the-eyes/
During IBM’s Q3 earnings call a few weeks ago, IBM CFO Mark Loughridge highlighted business analytics as a sector where Big Blue is investing significant amounts of cash.
The company recently acquired data analytics company SPSS for $1.2 billion and business analytics firm RedPill.
IBM is unveiling a new internal analytics product that the company is touting as the “largest private cloud computing environment for business analytics in the world,” which launches internally with more than a petabyte of information.
Along with this internal product, IBM will launch a companion product for clients to build upon this cloud-based architecture, called IBM Smart Analytics Cloud.
Filed under: Actionable Insights, Datarati, Search | Tags: Google Analytics, Keyword Research, Wordstream
WordStream, recently added 2 new features to its service offering: Google Analytics API integration and multi-source keyword .
WordStream is the first keyword tool provider to integrate their software with Google Analytics, layering on tools to help search marketers take action on top of the data provided by the popular analytics service.
Multi-source keyword analytics enables user to aggregate not only paid and natural search data, but also keyword tool estimates and brainstormed keyword ideas into one integrated dashboard. This means more efficient and more comprehensive keyword targeting, which will lead to more and better targeted Web traffic.
More: http://www.webanalyticsworld.net/2009/11/keyword-research-analytics-together-in.html
Filed under: Actionable Insights, Data, Datarati, Research | Tags: Forrester Research, Online Measurement
Online business optimization firm Omniture commissioned Forrester consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing.
What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management?
Download NOW: http://www.cmo.com/sites/default/files/OmnitureTLP_FINAL_8_3_09.pdf
Filed under: Actionable Insights, Web Analytics | Tags: Actionable Insights, Conversions, Multi-Channel Analytics
If you’re a web analyst, one of the toughest parts is knowing what questions to ask.
Multi-Channel Metrics just released a wizard that will allow you to ask the right questions as an analyst if you are suffering from a drop in conversions.
What is covered in this wizard today?
It only addresses the situation where there has been a drop in the number of conversions on the site.
You, as the web analyst, have been tasked with identifying the cause of the drop in order to remedy the situation.
The multi-step wizard will guide you through investigating whether the problem is in various details of your acquisition tactics (PPC, direct traffic, etc.).
If the problem isn’t acquisition related the wizard will also guide you to investigate your conversion process and check on external effects such as competitors or seasonality.
Filed under: A/B Testing, Actionable Insights, CRM, Cloud Computing, Data, Datarati, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Optimisation, Predicitive Modelling, Retention, SMS, Segmentation, Software as a Service, Statistics, Surveys, Technology, Testing, Web Analytics | Tags: Breakfast Briefing, Database Marketing, Datarati, Marketing Automation Database, Marketo
Join Australia’s leading digital marketers for the DATA-DRIVEN MARKETING EVENT OF THE YEAR!
At this FREE Breakfast Briefing, hosted by Brad Howarth, the ex-Technology & Marketing Editor of Business Review Weekly (BRW) Magazine, you will be briefed by the industry’s leading data-driven marketers on how to use digital behavioural data in both acquisition and retention campaigns to generate more revenue faster for your organisation!
To REGISTER for this event, please contact:
Will Scully-Power
E: will.sp@datarati.com.au
M: 0400 828 866
Filed under: A/B Testing, Actionable Insights, Algorithms, Analytics, Behavioural Targeting, Business Intelligence, CRM, Call Centre Data, Cloud Computing, Data, Datarati, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Multivariate Testing, Optimisation, Predicitive Modelling, Segmentation, Software as a Service, Statistics, Surveys, Technology, Testing, Web Analytics | Tags: Behavioural Data, Datarati, Elevator Pitch
I got asked this morning at an Ad-tech event in Sydney what our company ‘Datarati’ does in 30 seconds or less so here goes the elevator pitch:
Datarati helps smart marketers unlock the value of digital behavioral data, by allowing them to execute more personalised and effective email marketing and web personalisation through the use of a marketing automation database (MAD).
Today’s smart data-driven marketers use a MAD to leverage the wealth of demographic/profile data and implicit/behavioural data that online visitors and customers generate as they react to a company’s digital marketing campaigns and interact with its landing pages, microsites and websites.
By centralising all this data into a MAD, marketers can now access and have full visibility into all multi-channel campaign data including:
- Email Marketing data
- Paid Search data
- Paid Display data
- Landing Page, Microsite, Website data
- Social Media data (twitter, facebook, linkedin)
- Telemarketing data (customer service + support)
Why is this so exciting for marketers?
Well today, marketers are living in Excel Hell! They try to collect and collate multiple data sets in Microsoft Excel which are delivered to them by their multiple rostered agencies and or vendors.
With all of these data silios created how can marketers know which channels are most effective in driving leads, opportunities and ultimate conversions/revenue for their organisations?
With a MAD all of this data is centralised into one database where the marketer can execute digital campaigns from end-to-end including:
- Data Segmentation aka List building (Demographic + Behavioural) data
- Email, Form + Landing page creation & execution
- Data Scoring
- Data Nurturing (Drip based Acquisition, Retention, Loyalty Campaigns Campaigns)
- Data Testing / Optimisation
- Reporting & Analytics
- Integration into their CRM database for closed loop ROI reporting & analysis e.g. Salesforce.com, Netsuite, Microsoft, Oracle, Siebel, SAP, etc.
Oh and P.S you need no IT involvement or support as the MAD is delivered as Software as a Service (SaaS) over a web browser 
and payable by the number of records you have in your database.
I speak quickly, so there goes my 30 seconds
Also, we are holding the “DATA”‘ event of the year for all Digital Marketers and their Digital Agencies in Sydney in a few weeks time.
Email me if you’re interested in attending!
