Will Scully-Power: Managing Director, Datarati

VIDEO: How to effectively measure your Marketing Investments & ROI
September 14, 2011, 12:09 pm
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video | Tags: , , ,


Click to Watch Now!

StatSheet Changes Name To Automated Insights, Scores $4 Million
September 12, 2011, 5:55 pm
Filed under: #mktgcloud, Actionable Insights, Analytics, Datarati | Tags: ,

Exclusive - StatSheet, which specializes in realtime content automation, is expandingbeyond sports to apply its technology to other data-intensive verticals where the cost of creating high-quality content remains high.

The company has decided that a new name will better reflect its broadened focus, and will henceforth be known as Automated Insights. Furthermore, the startup has secured $4 million in new funding to spur growth.

The financing round was led by Court Square Ventures and OCA Ventures, with participation from IDEA Fund Partners and other existing investors. They raised $1.3m earlier.

For the record, Automated Insights will be entering new markets (think finance, weather, real estate etc.) but will maintain the StatSheet brand for its sports offerings whilst doing so.

Automated Insights’ technology automatically turns raw data into narrative content and visualizations. The content that is output is written entirely by software but can subsequently be formatted as headlines, summaries, and long-form articles, and then distributed via the Web, mobile applications and through social media.

They recently applied its technology to power Major League Baseball (MLB) coverage. The company is now looking to debut team-centric sites and mobile apps for all 32 NFL and 244 NCAA Division I College Football teams (see an example).

Since November, the company says, its software has generated over 100,000 articles (covering both NCAA Basketball and MLB).

Worth noting: Automated Insights has gotten this far with only 12 employees, in less than a year, because most of what they do is completely automated.

More: http://techcrunch.com/2011/09/12/statsheet-changes-name-to-automated-insights-lands-4-million

VIDEO: Building a Smarter Planet With Marketing Metrics at IBM
September 7, 2011, 11:54 am
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video, Web Analytics | Tags: ,

In this presentation, we learn how IBM manages analysts, how they provide analysis, and how they use that insight at the company dedicated to building a Smarter Planet.

The speakers discuss the challenges and opportunities that come from managing marketing metrics globally when it comes to people, process and technology.

Watch Now: http://online-behavior.com/emetrics/building-marketing-metrics

Datarati – at work in the field?
August 30, 2011, 4:41 am
Filed under: #mktgcloud, Actionable Insights, Datarati | Tags:

Creating Analysis Ninja’s – Web Analytics TV
June 22, 2011, 7:07 am
Filed under: #mktgcloud, Actionable Insights, Web Analytics | Tags: ,

Passengers’ mobile phone data helps predict the next train
June 8, 2011, 10:17 pm
Filed under: #mktgcloud, Actionable Insights, Analytics, Datarati | Tags: ,

In many U.S. subway systems, estimating the arrival times of incoming trains can be more an art than a science. EnterNextTrain, a new innovation from New York-based digital agency Densebrain that predicts the next train in real time by using mobile phone data from those on board. READ MORE…

EVENT INVITATION: Using Artificial Intelligence to maximise Social
March 23, 2011, 3:08 am
Filed under: Actionable Insights, Datarati, Events, Sydney Data Miners | Tags:

Presentation topic:

Using Artificial Intelligence to maximise Social Capital

Speaker: Matt Kuperholz, Principal – Deloitte Analytics

Presentation summary:

M@ Kuperholz demonstrates how Deloitte Analytics has developed and delivered unique solutions for increasing the value of their own and their clients Social Capital by combining data harvesting approaches, advanced Social Network Analysis, Text Mining, Artificial Intelligence based modelling techniques and bespoke visualisation solutions.

Short Bio:

M@ Kuperholz is a principal with Deloitte who is formally trained in actuarial science and computer science. His technical skills in these fields have been honed and expanded over more than 15 years of consulting to top-tier companies to make him expert in planning, executing and communicating the results of advanced data analytics.   M@’s area of specialisation is in the application of artificial intelligence (machine learning) technologies to detailed and complex data to provide valuable and actionable insight into the various business issues encapsulated by his clients data.

Event Location: Datarati – Level 1, 111 Elizabeth Street – Sydney NSW 2000

Our Event Sponsor: http://www.spss.com/au/

How to find us: St. James Centre (Next to David Jones) http://www.datarati.com.au/index.php/contact-us/office-location/

REGISTER HERE: http://www.meetup.com/datarati/events/17021953/

How Marketo reached 900 customers in 3 years?
February 9, 2011, 3:36 am
Filed under: #mktgcloud, Actionable Insights, Datarati, Marketing Automation, Marketing Cloud

With more than 900 new customers in less than 3 years, Marketo is growing as fast (or faster) as Salesforce, Success Factors, or Omniture — but at half the investment.

Join Jon Miller, co-founder of Marketo, as he shares a hand-on case study about how the company has unlocked growth and sales productivity by embracing Customer 2.0, content marketing, and marketing automation.

You will leave with an understanding of which marketing programs work best today, and which behaviors really indicate a prospect is ready to buy, in addition  to tips and tricks for forecasting and proving marketing’s impact on revenue,  and how to implement a lead nurturing and lead scoring at your organisation.

DOWNLOAD NOWhttp://www.datarati.com.au/wp-content/uploads/2011/02/Marketo-Secret-Sauce-How-to-Achieve-900-customers-in-3-years.pdf


Convio Acquires Analytics and Data Intelligence Firm for $5million
February 7, 2011, 10:44 pm
Filed under: #mktgcloud, Actionable Insights, Data, Datarati, Predicitive Modelling | Tags: ,

Convio has acquired StrategicOne, a provider of analytics, predictive modeling, and database marketing services, for approximately $5 million.

By adding StrategicOne’s capabilities to Convio’s  software and service offerings, nonprofits can improve marketing and fundraising results by building stronger relationships with constituents and prospects.

StrategicOne services help nonprofits discover, analyze, and act on information to more effectively attract new constituents, retain existing ones, reactivate lapsed supporters, and steward relationships to higher levels of engagement.

More: http://www.destinationcrm.com/articles/CRM-News/Daily-News/Convio-Acquires-Analytics-and-Data-Intelligence-Firm-StrategicOne-73538.aspx


Webcast: Insights From the Data Deluge
December 1, 2010, 7:27 am
Filed under: #mktgcloud, Actionable Insights, Algorithms, Analytics, Datarati, Datarati.TV | Tags:

Are organizations generating more answers from analytics than they can act on? Join MIT Sloan Management Review’s Michael S. Hopkins in a virtual panel discussion of this question and the findings of the special report, “Analytics: The New Path to Value.”

Analytics: The New Path to Value.

Analytics: The New Path to Value.

This video is a recording of a live webcast held Thursday, November 11.

http://cdn.livestream.com/grid/LSPlayer.swf?channel=newintelligence&clip=pla_c986ca8b-d95a-413f-8c16 59a4827a75f5&color=0xe7e7e7&autoPlay=false&mute=false&iconColorOver=0x888888&iconColor=0x777777


  • Steve LaValle, global strategy leader for IBM’s Business Analytics and Optimization service line.
  • Michael Hopkins, MIT Sloan Management Review’s editor-in-chief
  • Erik Brynjolfsson, director of the MIT Center for Digital Business and the Schussel Family Professor at the MIT Sloan School of Management
  • Stephen Baker, author of The Numerati


Get every new post delivered to your Inbox.

Join 2,913 other followers

%d bloggers like this: