Filed under: #mktgcloud, Actionable Insights, Web Analytics | Tags: Google Analytics, Web Analytics
Filed under: #mktgcloud, Actionable Insights, Analytics, Datarati | Tags: Analysis, Data
In many U.S. subway systems, estimating the arrival times of incoming trains can be more an art than a science. EnterNextTrain, a new innovation from New York-based digital agency Densebrain that predicts the next train in real time by using mobile phone data from those on board. READ MORE…
Filed under: Actionable Insights, Datarati, Events, Sydney Data Miners | Tags: Sydney Data Miners
Presentation topic:
Using Artificial Intelligence to maximise Social Capital
Speaker: Matt Kuperholz, Principal – Deloitte Analytics
Presentation summary:
M@ Kuperholz demonstrates how Deloitte Analytics has developed and delivered unique solutions for increasing the value of their own and their clients Social Capital by combining data harvesting approaches, advanced Social Network Analysis, Text Mining, Artificial Intelligence based modelling techniques and bespoke visualisation solutions.
Short Bio:
M@ Kuperholz is a principal with Deloitte who is formally trained in actuarial science and computer science. His technical skills in these fields have been honed and expanded over more than 15 years of consulting to top-tier companies to make him expert in planning, executing and communicating the results of advanced data analytics. M@’s area of specialisation is in the application of artificial intelligence (machine learning) technologies to detailed and complex data to provide valuable and actionable insight into the various business issues encapsulated by his clients data.
Event Location: Datarati – Level 1, 111 Elizabeth Street – Sydney NSW 2000
Our Event Sponsor: http://www.spss.com/au/
How to find us: St. James Centre (Next to David Jones) http://www.datarati.com.au/index.php/contact-us/office-location/
REGISTER HERE: http://www.meetup.com/datarati/events/17021953/
Filed under: #mktgcloud, Actionable Insights, Datarati, Marketing Automation, Marketing Cloud
With more than 900 new customers in less than 3 years, Marketo is growing as fast (or faster) as Salesforce, Success Factors, or Omniture — but at half the investment.
Join Jon Miller, co-founder of Marketo, as he shares a hand-on case study about how the company has unlocked growth and sales productivity by embracing Customer 2.0, content marketing, and marketing automation.
You will leave with an understanding of which marketing programs work best today, and which behaviors really indicate a prospect is ready to buy, in addition to tips and tricks for forecasting and proving marketing’s impact on revenue, and how to implement a lead nurturing and lead scoring at your organisation.
DOWNLOAD NOW: http://www.datarati.com.au/wp-content/uploads/2011/02/Marketo-Secret-Sauce-How-to-Achieve-900-customers-in-3-years.pdf
Filed under: #mktgcloud, Actionable Insights, Data, Datarati, Predicitive Modelling | Tags: Convio, Strategic One
Convio has acquired StrategicOne, a provider of analytics, predictive modeling, and database marketing services, for approximately $5 million.
By adding StrategicOne’s capabilities to Convio’s software and service offerings, nonprofits can improve marketing and fundraising results by building stronger relationships with constituents and prospects.
StrategicOne services help nonprofits discover, analyze, and act on information to more effectively attract new constituents, retain existing ones, reactivate lapsed supporters, and steward relationships to higher levels of engagement.
Filed under: #mktgcloud, Actionable Insights, Algorithms, Analytics, Datarati, Datarati.TV | Tags: Actionable Insights
Are organizations generating more answers from analytics than they can act on? Join MIT Sloan Management Review’s Michael S. Hopkins in a virtual panel discussion of this question and the findings of the special report, “Analytics: The New Path to Value.”
READ THE FULL REPORT ONLINE:
Analytics: The New Path to Value.
DOWNLOAD THE REPORT:
Analytics: The New Path to Value.
This video is a recording of a live webcast held Thursday, November 11.
Panelists
- Steve LaValle, global strategy leader for IBM’s Business Analytics and Optimization service line.
- Michael Hopkins, MIT Sloan Management Review’s editor-in-chief
- Erik Brynjolfsson, director of the MIT Center for Digital Business and the Schussel Family Professor at the MIT Sloan School of Management
- Stephen Baker, author of The Numerati
Filed under: #mktgcloud, Actionable Insights, Attribution, Datarati, Web Analytics | Tags: Campaign Attribution
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV | Tags: Datarati, Marketing Metrics
Today, more than ever, digital marketers don’t have the time or resources to waste on marketing programs that don’t deliver measurable results. However, the most commonly used marketing metrics aren’t actionable and therefore offer little to no value to your organisation.
So, how do you ensure you and your agencies are using the right metrics and turning your data into dollars?
Australia’s leading industry figures are coming together for a FREE LIVE WEBCAST to tackle this issue head on.
Panelists Include:
Dr. Tom Osborn, Director of Customer Analytics & Marketing Metrics – The Leading Edge
Brendan Forster, Google
Rod Jacka, Managing Director – Panalysis
Justin Graham, Managing Director – Jet Interactive
Hosted By: Will Scully-Power, Managing Director – Datarati
Date: Friday 1, October 2010 at 2:30PM
Filed under: #mktgcloud, Actionable Insights, Behavioural Targeting, Datarati, Marketing Cloud, Privacy, Web Analytics | Tags: Beacons, Cookies, Flash Objects
Marketers are spying on Internet users — observing and remembering people’s clicks, and building and selling detailed dossiers of their activities and interests.
The Wall Street Journal’s What They Know series documents the new, cutting-edge uses of this Internet-tracking technology.
The Journal analysed the tracking files installed on people’s computers by the 50 most popular U.S. websites, plus WSJ.com.
The Journal also built an “exposure index” — to determine the degree to which each site exposes visitors to monitoring — by studying the tracking technologies they install and the privacy policies that guide their use.
Full Story: http://blogs.wsj.com/wtk/
