Next-generation BI is being formed by predictive analytics, real-time monitoring, in-memory processing, and SaaS.
A great article on the Datarati in InformationWeek.
Filed under: Analytics, Business Intelligence, Data, Datarati, Predicitive Modelling, Segmentation | Tags: IBM, SPSS
IBM is buying analytics software and solutions provider SPSS in an all cash transaction at a price of $50/share – a 42 percent premium to Monday’s closing price of $35.09 on Nasdaq – resulting in a total cash consideration in the merger of approximately $1.2 billion.
The acquisition is subject to SPSS shareholder approval, regulatory clearances and other closing conditions, and is expected to close later in the second half of 2009.
RoamBi (short for ‘roaming business intelligence’) aims to transform existing datasets from a variety of sources into interactive visualizations for the iPhone.
Its design beautifully merges the typical shiny and slick iPhone interface graphics with a more serious and dark business application visual style.
Try “spinning” the pie charts, or tap the line graphs, either from your own iPhone or the online simulator.
Online publishers can submit reports and data from a wide range of applications, including Excel, salesforce.com, WebIntelligence and Crystal Reports, to publish dynamic visualizations and share them with friends, co-workers and employees.
The service also includes a Web publisher where individual operators or corporate employees can import reports in 4 different visual templates: the pie chart, graph, card file, or list. The data can then be emailed to the phone or pushed through the RoamBi account.
Filed under: Analytics, Business Intelligence, Datarati, Optimisation | Tags: Marketing Measurement, ROI Analysis
CEOs and CFOs are making greater demands than last year for marketers to show a potential return on investment (ROI) as part of securing budget, according to 65% of the 601 marketers surveyed in the Lenskold Group / MarketSphere 2009 Marketing ROI & Measurements Study released today.
Current economic conditions are putting pressures on marketers to better understand their marketing effectiveness as 8 in 10 marketers (79%) report that the need to measure, analyze, and report marketing effectiveness is greater in 2009.
However, budget pressures are evident with 6 out of 10 (59%) indicating that this higher demand for measuring marketing effectiveness is not budgeted for the necessary measurement efforts and the other 2 out of 10 indicating they are appropriately budgeted.
Filed under: Analytics, Business Intelligence, Data, Datarati, Statistics | Tags: Analytics Solutions Centers, IBM
IBM recently announced a significant expansion of its capabilities around business analytics with plans to open a network of Analytics Solution Centers around the world, beginning with five in the second quarter of 2009.
These initial centers will be located in Tokyo, London, New York City, Beijing and Washington, D.C.
As part of this initiative, IBM will retrain or hire as many as 4,000 new analytics consultants and professionals.
Good Data, a startup founded in the Czech Republic and with headquarters in San Francisco, has closed a second round of financing – $2.5 million from Marc Andreessen, Ben Horowitz, OATV and General Catalyst. The company has now raised a total of around $4.5 million in capital.
You don’t see a lot of startups coming out of Eastern Europe, and even fewer who receive Silicon Valley capital. But founder Roman Stanek is an exception and a highly fundable individual. He sold his first startup, NetBeans, to Sun for $10 million and his second, Systinet, to Mercury Interactive/HP for $105 million. And like his previous startups, Stanek has perfected the running of a tech company with operations in both the U.S. and Prague.
Good Data is disrupting a highly lucrative multi-billion dollar market – data analytics. This is a sector dominated by huge software companies like IBM (via their Cognos acquisition), SAP (via Business Objects) and Oracle (via Hyperion). Companies pay hundreds of thousands of dollars for the software, plus large yearly maintenance fees. And now Good Data is offering a cloud based solution. For free.
Too see more about the service check out the demo videos here.
Filed under: Business Intelligence, Datarati, Research | Tags: Call Centre Measurement, New Call Solutions, Web Analytics World
This is very very cool. For ages this metric has alluded us marketers.
Here’s a tracking tool from New Call Solutions™ that will show you which keyword terms produce phone calls from your website.
20-60% of online searches result in an offline response (research varies on this percentage, but suffice it to say a lot of people call directly from the website) – when someone goes to your website in many cases they’ll pick up the phone and call to speak with a live person offline if you make a phone number available to them.
Most businesses completely overlook how important these phone calls are to their profitability, and they have no idea how to identify which search terms result in a phone call.
If you’re selling directly online you can measure shopping cart sales, but how do you know how many calls come to your business through your website and convert to offline sales? This is particularly valuable information to know if your site is designed for lead generation.
This is an elusive metric that New Call Solutions™ has figured out how to measure with their dynamic tracking script.
All of the metrics available through Google Analytics and similar tracking software systems account for online activity like clickthroughs, bounce rates, page views, goal pages, and on, and on – but there is tremendous gap that’s being missed – offline conversion.
Filed under: Business Intelligence | Tags: Business Intelligence, Teradata
Data analysis and business intelligence (BI) have spread across the enterprise in what Steven Brobst, chief technology officer for Teradata, called “pervasive BI” in the opening keynote here at this week’s Teradata Partners, the company’s annual user conference.
Teradata announced several new additions to its data warehousing packages and a committed strategy to data quality.
At last year’s Partners conference, the big news was Teradata’s split from former parent company NCR. Since the separation, the newly independent Teradata has been focused on product announcements and enhancements. In fact, according to the company, this month’s release of its Teradata Database 13 includes 75 new features.
Filed under: Business Intelligence, Data, Segmentation, Web Analytics | Tags: Data Warehouse, Omniture, SiteCatalyst
What is Omniture DataWarehouse?
Omniture DataWarehouse is a repository of SiteCatalyst data that stores information similar to that which you can see in SiteCatalyst. While many customers think DataWarehouse is only a backup of their data, it is actually much more than that. To understand DataWarehouse, you need to first understand how it differs from SiteCatalyst. Want to know more: http://blogs.omniture.com/author/agreco/