Will Scully-Power: Managing Director, Datarati

4 Technologies That Are Reshaping Business Intelligence
September 8, 2009, 10:31 am
Filed under: Business Intelligence | Tags:


Next-generation BI is being formed by predictive analytics, real-time monitoring, in-memory processing, and SaaS.

A great article on the Datarati in InformationWeek.

See: http://www.informationweek.com/news/business_intelligence/analytics/showArticle.jhtml?articleID=219500363&cid=RSSfeed_IWK_Business_Intelligence

IBM Buys SPSS For Approx. $1.2 Billion In Cash Deal
July 29, 2009, 10:37 am
Filed under: Analytics, Business Intelligence, Data, Datarati, Predicitive Modelling, Segmentation | Tags: ,


IBM is buying analytics software and solutions provider SPSS in an all cash transaction at a price of $50/share – a 42 percent premium to Monday’s closing price of $35.09 on Nasdaq – resulting in a total cash consideration in the merger of approximately $1.2 billion.

The acquisition is subject to SPSS shareholder approval, regulatory clearances and other closing conditions, and is expected to close later in the second half of 2009.

More: http://www.washingtonpost.com/wp-dyn/content/article/2009/07/28/AR2009072800858.html

The new digital data driven CMO


Victoria Treyger, the CMO of Travelocity.com wayed in being a digital data driven marketer.

In Treyger’s case, the amount of data can seem overwhelming to an outsider.

In addition to Google—which provides information about competitors and industry trends, she culls consumer data from Hitwise, Compete and Comscore among others and then looks at how consumers behave on Travelocity’s site—namely shopping and booking patterns.

For now, social media is primarily a marketing tool rather than a way to wring more data out of consumers, though Treyger said when the company relaunched its Web site in May, it used Twitter to get a read on how consumers were taking to the new site. (They liked it.)

In addition, for the last three years Treyger has made use of mixed-media modeling, a sort of dashboard that uses statistics and econometrics to determine which media mix delivers the best ROI.

For Treyger, a veteran marketer from Amazon, being immersed in such data is second nature. “Relying upon all of these different data sources is a regular part of the job.

It’s kind of like having coffee in the morning,” she said. “I wouldn’t think about making any key business decisions without relying on data, but it’s not most of my job, it’s part of my job.”

“Most of the marketers interviewed in her recent survey relied upon digital agencies—often as many as six or seven—to collect and interpret such data”.

“They’re not being managed in the way creative agencies are managed or the way integrated or above-the-line agencies are being managed,” Seid said of the digital agencies”.

“There’s nobody inside that has the expertise that’s on par or superior to the digital agencies. So the digital agencies are more or less setting the agenda.”

More: http://www.brandweek.com/bw/superbrands/article_empathetic.html

Business Intelligence for the iPhone
June 9, 2009, 12:19 pm
Filed under: Business Intelligence, iPhone

RoamBi (short for ‘roaming business intelligence’) aims to transform existing datasets from a variety of sources into interactive visualizations for the iPhone.

Its design beautifully merges the typical shiny and slick iPhone interface graphics with a more serious and dark business application visual style.

Try “spinning” the pie charts, or tap the line graphs, either from your own iPhone or the online simulator.

Online publishers can submit reports and data from a wide range of applications, including Excel, salesforce.com, WebIntelligence and Crystal Reports, to publish dynamic visualizations and share them with friends, co-workers and employees.

The service also includes a Web publisher where individual operators or corporate employees can import reports in 4 different visual templates: the pie chart, graph, card file, or list. The data can then be emailed to the phone or pushed through the RoamBi account.

More: www.roambi.com

Economy Increases Demand for Marketing Measurements and ROI Analysis

Marketing Measurement and ROI Analysis

CEOs and CFOs are making greater demands than last year for marketers to show a potential return on investment (ROI) as part of securing budget, according to 65% of the 601 marketers surveyed in the Lenskold Group / MarketSphere 2009 Marketing ROI & Measurements Study released today.

Current economic conditions are putting pressures on marketers to better understand their marketing effectiveness as 8 in 10 marketers (79%) report that the need to measure, analyze, and report marketing effectiveness is greater in 2009.

However, budget pressures are evident with 6 out of 10 (59%) indicating that this higher demand for measuring marketing effectiveness is not budgeted for the necessary measurement efforts and the other 2 out of 10 indicating they are appropriately budgeted.

More: http://www.prweb.com/releases/2009/05/prweb2447434.htm

IBM To Open Global Network of Advanced Analytics Centers


IBM recently announced a significant expansion of its capabilities around business analytics with plans to open a network of Analytics Solution Centers around the world, beginning with five in the second quarter of 2009.

These initial centers will be located in Tokyo, London, New York City, Beijing and Washington, D.C.

As part of this initiative, IBM will retrain or hire as many as 4,000 new analytics consultants and professionals.

More: http://www-03.ibm.com/press/us/en/pressrelease/27357.wss

Good data raises venture funding from Marc Andreessen
April 27, 2009, 4:07 am
Filed under: Business Intelligence | Tags: ,

Good Data, a startup founded in the Czech Republic and with headquarters in San Francisco, has closed a second round of financing – $2.5 million from Marc Andreessen, Ben Horowitz, OATV and General Catalyst. The company has now raised a total of around $4.5 million in capital.

You don’t see a lot of startups coming out of Eastern Europe, and even fewer who receive Silicon Valley capital. But founder Roman Stanek is an exception and a highly fundable individual. He sold his first startup, NetBeans, to Sun for $10 million and his second, Systinet, to Mercury Interactive/HP for $105 million. And like his previous startups, Stanek has perfected the running of a tech company with operations in both the U.S. and Prague.

Good Data is disrupting a highly lucrative multi-billion dollar market – data analytics. This is a sector dominated by huge software companies like IBM (via their Cognos acquisition), SAP (via Business Objects) and Oracle (via Hyperion). Companies pay hundreds of thousands of dollars for the software, plus large yearly maintenance fees. And now Good Data is offering a cloud based solution. For free.

Too see more about the service check out the demo videos here.

How to measure consumers who are calling your call centre whilst on your site


This is very very cool. For ages this metric has alluded us marketers. 

Here’s a tracking tool from New Call Solutions™ that will show you which keyword terms produce phone calls from your website.

20-60% of online searches result in an offline response (research varies on this percentage, but suffice it to say a lot of people call directly from the website) – when someone goes to your website in many cases they’ll pick up the phone and call to speak with a live person offline if you make a phone number available to them.

Most businesses completely overlook how important these phone calls are to their profitability, and they have no idea how to identify which search terms result in a phone call.

If you’re selling directly online you can measure shopping cart sales, but how do you know how many calls come to your business through your website and convert to offline sales? This is particularly valuable information to know if your site is designed for lead generation.

This is an elusive metric that New Call Solutions™ has figured out how to measure with their dynamic tracking script.

All of the metrics available through Google Analytics and similar tracking software systems account for online activity like clickthroughs, bounce rates, page views, goal pages, and on, and on – but there is tremendous gap that’s being missed – offline conversion.

More: http://www.webanalyticsworld.net/2009/02/which-clicks-lead-to-phone-calls-take.html

Teradata launches annual user conference
October 28, 2008, 3:55 am
Filed under: Business Intelligence | Tags: ,


Data analysis and business intelligence (BI) have spread across the enterprise in what Steven Brobst, chief technology officer for Teradata, called “pervasive BI” in the opening keynote here at this week’s Teradata Partners, the company’s annual user conference.

Teradata announced several new additions to its data warehousing packages and a committed strategy to data quality.

At last year’s Partners conference, the big news was Teradata’s split from former parent company NCR. Since the separation, the newly independent Teradata has been focused on product announcements and enhancements. In fact, according to the company, this month’s release of its Teradata Database 13 includes 75 new features.

Omniture’s Datawarehouse – a look inside
October 20, 2008, 9:14 am
Filed under: Business Intelligence, Data, Segmentation, Web Analytics | Tags: , ,

What is Omniture DataWarehouse?
Omniture DataWarehouse is a repository of SiteCatalyst data that stores information similar to that which you can see in SiteCatalyst.  While many customers think DataWarehouse is only a backup of their data, it is actually much more than that.  To understand DataWarehouse, you need to first understand how it differs from SiteCatalyst. Want to know more: http://blogs.omniture.com/author/agreco/


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