Cloudforce comes to Sydney & Melbourne
April 22, 2010, 3:46 am
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Cloudforce,
Marketing Cloud,
Marketo,
Salesforce.com

Last November, more than 18,000 people gathered in San Francisco for Dreamforce 2009, the cloud computing event of the year.
This year, Jim Steele, President, Worldwide Sales and Chief Customer Officer and the salesforce.com team will bring the best of Dreamforce to Australia for a thought leadership keynote on Cloud 2: The Future of Enterprise Computing in both Melbourne and Sydney.
Cloudforce 2 Australia is your opportunity to meet the salesforce.com executive team, to network with customers and partners, and to learn first-hand how businesses and executives across Australia and New Zealand are taking advantage of the cloud to deliver the business applications that they need in record time, with breakthrough results.
Datarati will be sponsoring this event in both Sydney & Melbourne. Be sure to come and see us demo the world’s fastest growing Marketing Automation database; Marketo.
Register Now: http://cli.gs/t2MeRJ
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Guest speaking ADMA’s Direct Marketing Certificate Course
April 6, 2010, 6:58 am
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A/B Testing,
Actionable Insights,
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Behavioural Targeting,
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Lead Scoring,
Marketing Automation,
Marketing Cloud,
Search,
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Social Media,
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Technology,
Testing,
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ADMA,
Australian Direct Marketing Association,
Marketing Automation


Tonight and tomorrow night I will be speaking at the Australian Direct Marketing Association’s (ADMA) Direct Marketing Course on the topic of ‘Marketing Automation’.
Topics covered will include:
- The marketing & sales divide
- The leaky funnel
- What is marketing automation?
- How does a marketing automation database (MAD) work?
- What does a marketing automation database do?
- Lead Generation, Scoring, Nurturing
- Website Tracking
- Email Marketing
- Landing Page Optimisation
- Marketing Asset Management
- Progressive Profiling
- CRM Database Integration
- Incoming lead processing
- Stay in Touch campaigns
- Mapping content to buyer stages and roles
- Accelerator campaigns
- Lead lifecycle campaigns
- ROI of lead nurturing
Don’t miss the ADMA Forum this year where I will also be presenting: www.admaforum.com.au
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Seeking Speakers/Panelists for Data-Driven Digital Marketing Webcast Series
March 28, 2010, 8:52 am
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Datarati.TV,
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Forms,
Landing Pages,
Lead Generation,
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Lead Scoring,
Marketing Automation,
Marketing Cloud,
Multivariate Testing,
Optimisation,
Search,
Social Media,
Testing,
Web Analytics | Tags:
Data-Driven Digital Marketing,
Datarati,
Marketing Cloud

Datarati is now seeking panelists for its upcoming monthly webcast series on ’Data-Driven Digital Marketing’.
Each month we will be hosting a LIVE webcast with the industry’s leading senior marketing executives, sharing their experience, best practices and case studies.
If you’re interested in joining our webcast series as a panelist, please submit your details below and we’ll be in touch shortly with more details.
Don’t miss out on this opportunity to be showcased to your industry peers as a digital marketing thought leader!
Panel topics will include:
- Lead Generation
- Lead Nurturing
- Individual Website Behaviour
- Trigger-Based Email Marketing
- Web Forms
- Landing Page Optimisation
- A/B + Multivariate Testing
- Marketing Asset Management
- ROI/Measurement/Analytics
REGISTER NOW: www.marketingcloud.com.au
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Visit Datarati at Ad:Tech this week!
March 14, 2010, 3:07 pm
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Lead Nurturing,
Lead Scoring,
Loyalty,
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Marketing Cloud,
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Retention,
Search,
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Social Media,
Software as a Service,
Technology,
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Ad:Tech Sydney 2010
Come down and visit us at Ad:Tech this week!
Booth #15 – Tuesday & Wednesday, March 16-17 (8:30am – 5:30pm)
We will be demoing ‘Marketo’, the world’s fastest growing marketing automation database solution which is now used by 400+ digital marketers for trigger based acquisition and retention campaigns.
You will learn how to use digital behavioural data (email data + web data) along with your customer data to micro-target your prospects and customers!
Follow our tweets throughout the Ad:Tech event at: #datarati #mktgcloud
I looking forward to seeing you at Ad:Tech!
Will Scully-Power
Managing Director
Datarati Pty Ltd.
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