REGISTER HERE: http://www.letstalkbusiness.nsw.gov.au/2012-program/data-strategies/
Filed under: #mktgcloud, CRM, Data, Datarati, Datarati.TV, Marketing Cloud | Tags: Dreamforce, Salesforce
Filed under: #mktgcloud, CRM, Data, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: CRM, Marketo
According to Fauscette, Marketo took a “completely fresh-from-the-start, ground-up approach” to marketing automation.
“They have a really good interface, really good user experience, and they built out a really deep set of functionality pretty quickly and have gotten good traction.” Although it’s a relatively new solution, Fauscette maintains that it is more “feature-rich than some of the major players in this market.”
Usability also establishes Marketo as the leader. “Marketo’s the hot darling in the space, as we see users gravitate to its user experience and ease of design,” Wang says.
http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=76485&PageNum=3
Filed under: #mktgcloud, CRM, Datarati, Social Media | Tags: Facebook, Radian6, Salesforce.com
Industry leading social media monitoring companyRadian6 has been acquired by customer relationship management, customer service, and sales enterprise cloud computing giant Salesforce.
Radian6′s technology for culling brand mentions from data streams including public Facebook user status updates, Page updates and wall posts will be integrated into Salesforce’s offering.
Radian6 will continue to operate independently, and customers won’t experience any stoppage of service. The acquisition for $326 million in cash and stock will help Salesforce upsell Radian6 clients, who include Microsoft, Comcast, and Pepsi, to packages where brand mentions can be efficiently linked to customer profiles.
Radian6 will be able to more rapidly iterate on its products thanks to Salesforce’s immense resources.
Radian6 taps into the Facebook Graph API, allowing it to pull any updates of users with “everyone” privacy settings, as well as mentions on Page updates and user posts to Page wall posts walls that are always public.
It can also track Likes to Open Graph websites. Radian6 can’t access any user content with restricted privacy settings, or comments on Page wall posts.
Brands popular amongst more Facebook-savvy users who’ve engaged the site’s privacy controls may therefore be missing a lot of their mentions.
However, when the public Facebook data is combined with monitoring of Twitter, YouTube, blogs and more , it can produce a rough aggregate impression of a brand.
Radian6′s Engagement Console, released last year, allows clients to tag specific mentions and assign employees to respond.
As more of the world adopted social media, Salesforce needed access to Radian6′s data to help its clients identify potential sales targets or brewing customer service problems.
In the summer of 2009, the two companies began an integration allowing social data to be transferred from to the other. Salesforce already has its own Facebook monitoring tool within its Service Cloud product, as well as the Faceconnector app for pulling personal Facebook info into CRM.
Still, it seems the integration with Radian6 was so popular and core to Salesforce’s business that it decided to acquire the company.
Social media monitoring and CRM is an important of successful Facebook brand marketing, as Pages need to know what kind of content will resonate with their fans in Page updates and ads.
Now brands looking for monitoring services to improve their marketing will be one step away from Salesforce’s cloud app hosting, sales, service, and communication products.
More: http://www.insidefacebook.com/2011/03/30/salesforce-buys-radian6-mentions/
Filed under: #mktgcloud, CRM, Datarati, Marketing Automation, Marketing Cloud
Marketo, the global leader in Revenue Performance Management solutions that significantly increase customers’ marketing and sales success, recently announced that it received a “Positive” rating in the Gartner MarketScope for CRM Lead Management.*
“Marketo is transforming how corporations expand, optimize, and accelerate revenue growth,” said Paul Albright, Chief Revenue Officer at Marketo. “Marketo Revenue Performance Management enables businesses to engage more effectively with customers in a social, multichannel world, increase marketing’s contribution to top-line growth, and significantly enhance sales productivity and success in closing business. This transformative approach is driving explosive growth for our clients, and has made Marketo the fastest-growing Revenue Performance Management company.”
Gartner advises current customers of vendors with positive ratings to “continue incremental investments.” Gartner also advises potential customers to “consider this vendor a viable choice for strategic or tactical investments, while planning for known limitations.”
Gartner’s evaluation criteria for the MarketScope for CRM Lead Management included market responsiveness, overall viability, and an evaluation of the vendors’ products and services, among other criteria.
Filed under: #mktgcloud, CRM, Data, Datarati, Email Marketing, Marketing Automation, Marketing Cloud | Tags: Apple
My business partner bought one of Apple’s new iPod Shuffles during the week.
Less than 24hrs later he received the following trigger based email below.
What a great example of ‘marketing automation’ from Apple Australia on using both customer transactional sales data, with marketing data for execution of a targeted and relevant one-to-0ne direct email marketing communication.
Well done Apple!
Nice work.
Filed under: #mktgcloud, CRM, Data, Datarati, Marketing Automation, Marketing Cloud | Tags: CRM, Data, Datarati
Watch VIDEO NOW: http://www.lavolta.com.au/news/blog.asp?Display=465
