Filed under: #mktgcloud, CRM, Data, Datarati, Datarati.TV, Marketing Cloud | Tags: Dreamforce, Salesforce
Filed under: #mktgcloud, CRM, Data, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: CRM, Marketo
According to Fauscette, Marketo took a “completely fresh-from-the-start, ground-up approach” to marketing automation.
“They have a really good interface, really good user experience, and they built out a really deep set of functionality pretty quickly and have gotten good traction.” Although it’s a relatively new solution, Fauscette maintains that it is more “feature-rich than some of the major players in this market.”
Usability also establishes Marketo as the leader. “Marketo’s the hot darling in the space, as we see users gravitate to its user experience and ease of design,” Wang says.
Filed under: #mktgcloud, CRM, Datarati, Marketing Automation, Marketing Cloud
Marketo, the global leader in Revenue Performance Management solutions that significantly increase customers’ marketing and sales success, recently announced that it received a “Positive” rating in the Gartner MarketScope for CRM Lead Management.*
“Marketo is transforming how corporations expand, optimize, and accelerate revenue growth,” said Paul Albright, Chief Revenue Officer at Marketo. “Marketo Revenue Performance Management enables businesses to engage more effectively with customers in a social, multichannel world, increase marketing’s contribution to top-line growth, and significantly enhance sales productivity and success in closing business. This transformative approach is driving explosive growth for our clients, and has made Marketo the fastest-growing Revenue Performance Management company.”
Gartner advises current customers of vendors with positive ratings to “continue incremental investments.” Gartner also advises potential customers to “consider this vendor a viable choice for strategic or tactical investments, while planning for known limitations.”
Gartner’s evaluation criteria for the MarketScope for CRM Lead Management included market responsiveness, overall viability, and an evaluation of the vendors’ products and services, among other criteria.
Filed under: #mktgcloud, CRM, Data, Datarati, Email Marketing, Marketing Automation, Marketing Cloud | Tags: Apple
My business partner bought one of Apple’s new iPod Shuffles during the week.
Less than 24hrs later he received the following trigger based email below.
What a great example of ‘marketing automation’ from Apple Australia on using both customer transactional sales data, with marketing data for execution of a targeted and relevant one-to-0ne direct email marketing communication.
Well done Apple!
Filed under: #mktgcloud, CRM, Data, Datarati, Marketing Automation, Marketing Cloud | Tags: CRM, Data, Datarati
Watch VIDEO NOW: http://www.lavolta.com.au/news/blog.asp?Display=465