Filed under: Actionable Insights, Data, Datarati, Research | Tags: Forrester Research, Online Measurement
Online business optimization firm Omniture commissioned Forrester consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing.
What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management?
Download NOW: http://www.cmo.com/sites/default/files/OmnitureTLP_FINAL_8_3_09.pdf
Filed under: Data, Datarati, Privacy, Web Analytics | Tags: Google Data Dashboard, Google Privacy, Googlel Dashboard
Google has launched a privacy dashboard, a one-stop-shop with all the information that Google knows about you and your online habits collected in one place.
Filed under: A/B Testing, Actionable Insights, CRM, Cloud Computing, Data, Datarati, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Optimisation, Predicitive Modelling, Retention, SMS, Segmentation, Software as a Service, Statistics, Surveys, Technology, Testing, Web Analytics | Tags: Breakfast Briefing, Database Marketing, Datarati, Marketing Automation Database, Marketo
Join Australia’s leading digital marketers for the DATA-DRIVEN MARKETING EVENT OF THE YEAR!
At this FREE Breakfast Briefing, hosted by Brad Howarth, the ex-Technology & Marketing Editor of Business Review Weekly (BRW) Magazine, you will be briefed by the industry’s leading data-driven marketers on how to use digital behavioural data in both acquisition and retention campaigns to generate more revenue faster for your organisation!
To REGISTER for this event, please contact:
Will Scully-Power
E: will.sp@datarati.com.au
M: 0400 828 866
Filed under: A/B Testing, Actionable Insights, Algorithms, Analytics, Behavioural Targeting, Business Intelligence, CRM, Call Centre Data, Cloud Computing, Data, Datarati, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Multivariate Testing, Optimisation, Predicitive Modelling, Segmentation, Software as a Service, Statistics, Surveys, Technology, Testing, Web Analytics | Tags: Behavioural Data, Datarati, Elevator Pitch
I got asked this morning at an Ad-tech event in Sydney what our company ‘Datarati’ does in 30 seconds or less so here goes the elevator pitch:
Datarati helps smart marketers unlock the value of digital behavioral data, by allowing them to execute more personalised and effective email marketing and web personalisation through the use of a marketing automation database (MAD).
Today’s smart data-driven marketers use a MAD to leverage the wealth of demographic/profile data and implicit/behavioural data that online visitors and customers generate as they react to a company’s digital marketing campaigns and interact with its landing pages, microsites and websites.
By centralising all this data into a MAD, marketers can now access and have full visibility into all multi-channel campaign data including:
- Email Marketing data
- Paid Search data
- Paid Display data
- Landing Page, Microsite, Website data
- Social Media data (twitter, facebook, linkedin)
- Telemarketing data (customer service + support)
Why is this so exciting for marketers?
Well today, marketers are living in Excel Hell! They try to collect and collate multiple data sets in Microsoft Excel which are delivered to them by their multiple rostered agencies and or vendors.
With all of these data silios created how can marketers know which channels are most effective in driving leads, opportunities and ultimate conversions/revenue for their organisations?
With a MAD all of this data is centralised into one database where the marketer can execute digital campaigns from end-to-end including:
- Data Segmentation aka List building (Demographic + Behavioural) data
- Email, Form + Landing page creation & execution
- Data Scoring
- Data Nurturing (Drip based Acquisition, Retention, Loyalty Campaigns Campaigns)
- Data Testing / Optimisation
- Reporting & Analytics
- Integration into their CRM database for closed loop ROI reporting & analysis e.g. Salesforce.com, Netsuite, Microsoft, Oracle, Siebel, SAP, etc.
Oh and P.S you need no IT involvement or support as the MAD is delivered as Software as a Service (SaaS) over a web browser 
and payable by the number of records you have in your database.
I speak quickly, so there goes my 30 seconds
Also, we are holding the “DATA”‘ event of the year for all Digital Marketers and their Digital Agencies in Sydney in a few weeks time.
Email me if you’re interested in attending!
Filed under: Data | Tags: Newspaper circulation numbers, Audit Bureau of Circulations
The Audit Bureau of Circulations has released
the numbers for the top 25 daily newspapers in the U.S. based on their weekday circulation numbers.
Only one of the top newspapers has shown growth when compared to where they were 6 months ago.
That paper is The Wall Street Journal, which is now the number one paper in the country thanks to USA Today’s staggering loss of nearly 20% of its readership the past 6 months.
Filed under: Data, Datarati | Tags: Australian Government Data, Government Data, GovHack
Nearly 150 web experts and developers will descend on Canberra this weekend for a mass ”geek sleepover”, building applications and mash-ups through the night using government data.
The Federal Government is underwriting the event, called GovHack, which organisers claim is a global first.
Full Story: http://www.smh.com.au/technology/biz-tech/geeks-go-wild-in-canberra-20091026-hgox.html
data.australia.gov.au is the home of Australian government public information datasets.
They encourage you to make government information even more useful by mashing-up the data to create something new and exciting!
Make sure you pay attention to the licence attached to the datasets you are interested in using.
Each licence should make clear what you can and can’t do with the data.
If you’re unsure, please contact the contributing agency.
Filed under: A/B Testing, Data, Datarati, Testing, Web Analytics | Tags: Google, Landing Pages, Testing
Learn how to increase the number of website visitors you convert into buyers by reading our new e-book “Make your website work”.
The e-book examines common website design issues from the point of view of a customer.
Discover 10 ways to improve your site performance and online profitability today by clicking on the image below.
Video: 
5-man startup Ragic wants to take on big enterprise solution companies like Salesforce with a dead simple database creation tool that’s based on a spreadsheet UI. Ragic claims their users can build a full-scale enterprise application like Salesforce’s account management system by themselves in about an hour – without any coding. Alternatively, users can customize and deploy applications offered by Ragic, i.e. their issue tracking or employee management solutions (Ragic’s own account management system is here).
The six applications Ragic currently offers are free to use for a limited time and are as easy to use as Excel. The company earns money by charging customers on a monthly basis (just like Salesforce in the form of a Platform as a Service model) and selling OEM licenses to web design companies.
