Headquartered in Chicago with most of its 1,500+ employees working out of Bangalore, India, Mu Sigma is a professional services firm that helps companies analyze ‘big data’to “institutionalize decision support”.
In a statement, Mu Sigma says it is already profitable and able to finance its operations on its own, but that it raised more venture capital to ‘accelerate growth’.
A portion of the new capital will be used to purchase shares held by existing shareholders, but the company did not disclose which shareholders and how much of the $108 million injection will be reserved for the buybacks.
Mu Sigma did say all current shareholders will retain stakes in the company.
More in this Wall Street Journal article.
Large-scale data gathering and analytics are quickly becoming a new frontier of competitive differentiation. While the moves of companies such as Amazon.com, Google, and Netflix grab the headlines in this space, other companies are quietly making progress.
In fact, companies in industries ranging from pharmaceuticals to retailing to telecommunications to insurance have begun moving forward with big data strategies in recent months.
Together, the activities of those companies illustrate novel strategic approaches to big data and shed light on the challenges CEOs and other senior executives face as they work to shatter the organizational inertia that can prevent big data initiatives from taking root.
From these experiences, we have distilled four principles that we hope will help CEOs and other corporate leaders as they try to seize the potential of big data.
Mintigo, a company that provides big-data analysis for customer acquisition, has $9 million in Series B funding led by Sequoia Capital, Giza Venture Capital and other private investors.
Mintigo helps companies sift through data sets to find leads and potential customers. The startup’s Mintigo, customer targeting and acquisition solution is a custom engine that analyzes a company’s unique customer acquisition goals and then crawls the web, looking for prospects with high potential and receptiveness to the product offered.
Mintigo’s software analyzes a company’s existing customer base to find its distinct ‘Customer Code’ which the company compares to the DNA of a company. The startup can identify this profile and search the web to find other companies and customers that match it. The service crawls company websites, directories, boards, and social media networks including Facebook and LinkedIn to find the most qualified sales leads in a sea of unstructured Web data.
Mintigo is already working with businesses in the technology, mobile and insurance industries to improve their sales conversion rate. In one recent case study Mintigo was able to identify the correct contact (email and phone) in 90% of leads, 87% were new leads that were unavailable from other sources, and the leads produced a four times to eight times higher response and conversion rates in a direct email campaign.
Filed under: #mktgcloud, CRM, Data, Datarati, Datarati.TV, Marketing Cloud | Tags: Dreamforce, Salesforce
Locu, a data-focused startup founded by MIT graduates and computer science researchers, is closing a seed round of over $600,000 from East and West coast investors, including Factual founder Gil Elbaz, Google’s Bruno Bowden, Cloudera founder Jeff Hammerbacher, Hubspot’sDharmesh Shah, Twitter VP of Engineering Michael Abbott, Facebook co-founder Andrew McCollum, MIT’s Ed Roberts, Jean Hammond, Matt Ocko and Mitch Roberts. Early stage investment fund Quotidian Ventures is also involved.
The seed round was for $623,000, to be exact. 60% came from East Coast investors (Boston, New York) with 40% from West Coast investors (San Francisco, Los Angeles). There were also a couple of other Boston-area investors involved and one other early stage fund, who did not want their name disclosed.
The startup’s founding team includes Rene Reinsberg, Marek Olszewski,Stelios Sidiroglou-Douskos and Marc Piette, and is advised by Sep Kamvar, Professor of Computational and Mathematical Engineering at Stanford. The founders’ backgrounds include an impressive array of experience with Google, Cisco, IBM, Bloomberg, VMWare, Microsoft, Sun, McKinsey and Morgan Stanley.
The founding members originally came together at MIT, where they won last year’s MIT Linked Data Ventures competition, supervised by Sir Tim Berners-Lee. Since then, Locu has grown its engineering team, but is still actively looking to hire more people over the next few months.
The first product from Locu is the soon-to-launch MenuPlatform.com, which is designed to be a simple way for restaurant owners to keep their menu system up-to-date. The platform will include features like automatic import from any file format, integration with Facebook and other sites across the Web, a mobile application for on-the-fly, real-time editing, and, most importantly, fast and easy updating.