Filed under: #mktgcloud, Actionable Insights, Cloud Computing, Datarati, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Marketing Cloud, Web Analytics | Tags: Brad Howarth, Datarati, Inspire Foundation, Marketing Cloud, Marketo, Reachout.com, Viocorp
This morning we launched the ‘Marketing Cloud’ – (#mktgcloud) (#datarati) Database Marketing in the New Frontier at Sydney’s Hilton Hotel.
When we started the company 6 months ago, we wanted to find an organisation that we could support and one that we could give back to. We wanted to find an organisation that we had history with and one that was in line with our own company values.
Above all, we wanted to ‘Inspire’ our fellow digital and data-driven marketers!
Inspire them to challenge the status quo of the past and educate them on the new frontier of database marketing, the ‘Smarter’ way of using digital behavioural data to acquire new customers and retain existing customers.
As a result, we thought there was no better organisation to support than that of the Inspire Foundation www.inspire.org.au and their website www.reachout.com
This morning we raised $400 for them at our breakfast briefing. For every $50 raised, 5 Young Australians are provided access to Inspire’s programs to help find the support they need.
The event this morning was sponsored by the world’s fastest growing marketing automation database provider (Marketo).
For those who were unable to attend this morning, the event video was captured by our friends at Viocorp and will be made available shortly.
Stay tuned this week for more!
Filed under: Actionable Insights, Behavioural Targeting, Datarati, Research | Tags: Bluekai, Digital Behavioural Data, Exelate
Data ownership and retention, and the value of audience data to both advertisers and publishers, was a hot topic in 2009.
So, it will continue to be in the next.
As companies like BlueKai and eXelateactively partner with publishers to collect user data from their sites and sell it through their data marketplaces, marketers can gain greater insight into the Internet users they’re trying to reach.
Filed under: Analytics, Cloud Computing, Datarati, Research | Tags: Gartner, Top 10 Strategic Technologies
Guess what made the top 2 in the list?? Cloud Computing and Advanced Analytics.
Both technologies the Datarati’s company is built on 
See what else made the list: http://www.gartner.com/it/page.jsp?id=1210613
Filed under: Datarati, Web Analytics | Tags: Datarati, SAS, Web Analytics Demystified
The following is from a whitepaper jointly published by SAS and Web Analytics Demystified.
A very good read which should be read by every member of the Datarati.
Download full whitepaper: http://www.webanalyticsdemystified.com/sample/Web_Analytics_Demystified_SAS_Revolution.pdf
Filed under: Actionable Insights, Datarati, Web Analytics | Tags: Avinash Kaushik, Web Analytics
Buy it Here: http://tr.im/akweb
Filed under: Datarati, Technology, Web Analytics | Tags: Campaign Attribution, Tagman
A post from Paul Cook, the CEO of Tagman. A good explanation of attribution vs. applied attribution.
After much discussion about ‘marketing attribution’, the process of awarding different marketing events different levels of commission depending on their role in the conversion, it seemed appropriate to explain how exactly this works in practice and to demonstrate that the technology is available to make it happen.
How do you attribute your online spend? Are you this sophisticated?
More here: http://econsultancy.com/blog/4881-marketing-attribution-in-practice-how-it-works-and-how-to-do-it
Filed under: Datarati, Research, Statistics | Tags: Research, Statistics
The results of an update to the comScore highly publicised “Natural Born Clickers” research, conducted two years ago with Starcom USA and Tacoda, indicate that the number of people who click on display ads in a month has fallen from 32% of Internet users in July 2007 to only 16% in March 2009, with an even smaller core of people (representing 8% of the Internet user base) accounting for 85% of all clicks.
More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115210&lfe=1
Filed under: Datarati, Web Analytics | Tags: Avinash Kaushik, Google Analytics, Nick Mihailovski
Avinash Kaushik & Nick Mihailovski answer questions about Analytics and other Google tools.
In this episode they discuss:
- Strategies for non-bounced non-converted visitors (Macro vs. Micro conversion)
- Ways to report total number of keywords over time
- Benefits to tracking transactions as conversion goals
- Tracking unique visitors to specific web pages
- Path analysis for keyword reports — why it’s bad and what to do instead
- How Google Analytics can be used on affiliate sites
- How site owners can exclude themselves from being tracked by Google Analytics
- How to properly track sites that reside on different domains but use a shopping cart on a different, common, site (cross domain tracking)
Filed under: A/B Testing, Actionable Insights, Analytics, Datarati, Multivariate Testing, Technology, Testing, Web Analytics | Tags: Eyetracking, Sitetuners, Landing page optimisation
Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately, eye tracking requires expensive and specialised hardware and software to be used, and live test subjects to observe and measure.
Not any more. Welcome AttentionWizard.com – using behavioural (click + scroll) data which can be used to simulate where people will look during the first few seconds of interacting with your site and create a detailed attention heatmap of your landing page.
Very cool. Now being able to score that data and trigger off automated communications i.e. email, dm, sms etc as a result would be very very nice.
More: http://sitetuners.wordpress.com/2009/11/06/attentionwizard-eye-tracking-without-the-eyes/
Filed under: Datarati | Tags: Google Analytics, Google Website Optimiser, Obama Presidential Campaign
In this 50 minute talk by Dan Siroker, Director of Analytics for the Obama Presidential campaign, he explained how they used data to win the election.
He shows how they used tools like Google Analytics and Website Optimizer to get more engagement and more donations.
He also describes the lessons that they learned throughout the campaign.
With the successful election behind him, Dan is now focused on his startup, CarrotSticks, and he explains how he’s using the same principles within his own company.
