Filed under: Datarati, Social Media, Statistics | Tags: Facebook Stats, Social Media Stats
Facebook started the year with just under 150 million active users worldwide, crossed 300 million in September, and we estimate it’s on track to end the year with just over 375 million. It’s hard to comprehend that kind of growth, but to put it in perspective, there are only about 1.65 billion active internet users in the world.
If you exclude the 350 million active internet users in China, where Facebook is blocked, that means that about 29% of the total worldwide internet population will be active Facebook users by the end of 2009.
More: http://www.insidefacebook.com/2009/11/10/what-does-a-world-with-1-billion-facebook-users-look-like/
Filed under: Actionable Insights, Data, Datarati, Research | Tags: Forrester Research, Online Measurement
Online business optimization firm Omniture commissioned Forrester consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing.
What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management?
Download NOW: http://www.cmo.com/sites/default/files/OmnitureTLP_FINAL_8_3_09.pdf
Filed under: Data, Datarati, Privacy, Web Analytics | Tags: Google Data Dashboard, Google Privacy, Googlel Dashboard
Google has launched a privacy dashboard, a one-stop-shop with all the information that Google knows about you and your online habits collected in one place.
Filed under: Behavioural Targeting, Datarati, Web Analytics | Tags: Cookies, eBay, Expedia, Kayak, Re-marketing, Re-targeting
Behind the scenes of a recent online shopping trip, Blue Kai , a startup company that collects Internet user data, was tracking when a Web surfer browsed for electronics on eBay, searched for cruises and checked out snowboards. It also tracked when a Web surfer researched Chevrolet sport utility vehicles on auto site Autobytel and priced flights to Durham, N.C., at travel site Expedia.
After collecting that kind of information, Blue Kai groups Web visits into categories of consumers. It then immediately auctions off the data from some of the sites to marketers and Internet companies, which in turn use it for consumer research and ad personalisation.
The Web companies make money for selling the data about visitors to their sites, and Blue Kai takes a cut. The advertiser gets its coveted targeting.
Full Story: http://online.wsj.com/article/SB10001424052748704328104574515423992819230.html#mod=todays_us_marketplace
Filed under: A/B Testing, Actionable Insights, CRM, Cloud Computing, Data, Datarati, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Optimisation, Predicitive Modelling, Retention, SMS, Segmentation, Software as a Service, Statistics, Surveys, Technology, Testing, Web Analytics | Tags: Breakfast Briefing, Database Marketing, Datarati, Marketing Automation Database, Marketo
Join Australia’s leading digital marketers for the DATA-DRIVEN MARKETING EVENT OF THE YEAR!
At this FREE Breakfast Briefing, hosted by Brad Howarth, the ex-Technology & Marketing Editor of Business Review Weekly (BRW) Magazine, you will be briefed by the industry’s leading data-driven marketers on how to use digital behavioural data in both acquisition and retention campaigns to generate more revenue faster for your organisation!
To REGISTER for this event, please contact:
Will Scully-Power
E: will.sp@datarati.com.au
M: 0400 828 866
Filed under: Datarati, Marketing Automation | Tags: Marketing Automation Database
Marketing Automation Database – What is it?
The objective of implementing a marketing automation database is to get all the information marketing needs to acquire leads in one place. Marketers implement a marketing automation database to see all of marketing’s interactions with each prospect and customer. They also use it to keep data clean by automating the de-duplication of records within the database.
A marketing automation database is a SEPERATE database, designed to allow an organisation to do 7 core things:
1.) Lead Generation
- Objective: Make sales happy with more qualified leads.
- How: Convert website traffic into leads, automate lead development, identify when prospects are ’sales ready’, automate sales tasks and track follow up.
2.) Lead Nurturing
- Objective: Drive revenue by nurturing raw inquiries into ’sales ready’ leads.
- How: Nurture relationships with qualified prospects, educate leads before passing them to sales, trigger relevant responses to prospect behaviours and automate repetitive marketing tasks.
3.) Lead Scoring
- Objective: Improve sales effectiveness by passing only qualified leads to sales.
- How: Automate lead qualification processes, measure prospect interest and engagement, score leads using demographic data and behavioural data and focus sales resources on the best opportunities.
4.) Website Tracking
- Objective: Know exactly who is visiting your website and where they go.
- How: Track all prospect interactions online, identify which companies are visiting your website, monitor known and anonymous visitors and automatically alert sales reps of new prospect activity on the website
5.) Email Marketing
- Objective: Don’t just email prospects, engage them in a dialogue.
- How: Deepen realationships with triggered, multi-step campaigns, get to the inbox using the latest deliverability technology, raise and open click rates by targeting segments and track and score who opens and clicks on each email.
6.) Landing Page Optimisation
- Objective: Create, publish and test targeted landing pages.
- How: Launch new landing pages in minutes, use your own branding and subdomain, maximise conversion rates through A/B testing and capture leads with smart forms that recognise know customers and prospects.
7.) Marketing Asset Management
- Objective: Store, distribute and track content and other marketing assets.
- How: Upload and manage documents and image files, publish customised URLs for each asset, track which piece gets viewed by prospects and notify sales reps whenever key marketing assets are viewed by a customer or prospect.
Now, to get the true value out of all of the above – organisations should integrate their CRM database (which holds sales data) with their Marketing Automation database (which holds marketing data).
Filed under: A/B Testing, Actionable Insights, Algorithms, Analytics, Behavioural Targeting, Business Intelligence, CRM, Call Centre Data, Cloud Computing, Data, Datarati, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Multivariate Testing, Optimisation, Predicitive Modelling, Segmentation, Software as a Service, Statistics, Surveys, Technology, Testing, Web Analytics | Tags: Behavioural Data, Datarati, Elevator Pitch
I got asked this morning at an Ad-tech event in Sydney what our company ‘Datarati’ does in 30 seconds or less so here goes the elevator pitch:
Datarati helps smart marketers unlock the value of digital behavioral data, by allowing them to execute more personalised and effective email marketing and web personalisation through the use of a marketing automation database (MAD).
Today’s smart data-driven marketers use a MAD to leverage the wealth of demographic/profile data and implicit/behavioural data that online visitors and customers generate as they react to a company’s digital marketing campaigns and interact with its landing pages, microsites and websites.
By centralising all this data into a MAD, marketers can now access and have full visibility into all multi-channel campaign data including:
- Email Marketing data
- Paid Search data
- Paid Display data
- Landing Page, Microsite, Website data
- Social Media data (twitter, facebook, linkedin)
- Telemarketing data (customer service + support)
Why is this so exciting for marketers?
Well today, marketers are living in Excel Hell! They try to collect and collate multiple data sets in Microsoft Excel which are delivered to them by their multiple rostered agencies and or vendors.
With all of these data silios created how can marketers know which channels are most effective in driving leads, opportunities and ultimate conversions/revenue for their organisations?
With a MAD all of this data is centralised into one database where the marketer can execute digital campaigns from end-to-end including:
- Data Segmentation aka List building (Demographic + Behavioural) data
- Email, Form + Landing page creation & execution
- Data Scoring
- Data Nurturing (Drip based Acquisition, Retention, Loyalty Campaigns Campaigns)
- Data Testing / Optimisation
- Reporting & Analytics
- Integration into their CRM database for closed loop ROI reporting & analysis e.g. Salesforce.com, Netsuite, Microsoft, Oracle, Siebel, SAP, etc.
Oh and P.S you need no IT involvement or support as the MAD is delivered as Software as a Service (SaaS) over a web browser 
and payable by the number of records you have in your database.
I speak quickly, so there goes my 30 seconds
Also, we are holding the “DATA”‘ event of the year for all Digital Marketers and their Digital Agencies in Sydney in a few weeks time.
Email me if you’re interested in attending!
A very quick look back at the Google story over the last 11 years.
From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.
Filed under: A/B Testing, Datarati, Multivariate Testing, Testing, Web Analytics | Tags: Google Website Optimser
The Website Optimiser team have also been busy introducing an Experiment API and a new reporting feature called over time charts.
Website Optimiser allows you to test page variations on your site to find out which content and design drives the most sales and leads for you.
More: http://conversionroom.blogspot.com/2009/10/new-website-optimiser-features-just.html
Filed under: Data, Datarati | Tags: Australian Government Data, Government Data, GovHack
Nearly 150 web experts and developers will descend on Canberra this weekend for a mass ”geek sleepover”, building applications and mash-ups through the night using government data.
The Federal Government is underwriting the event, called GovHack, which organisers claim is a global first.
Full Story: http://www.smh.com.au/technology/biz-tech/geeks-go-wild-in-canberra-20091026-hgox.html
