Filed under: Datarati, Datarati.TV, Email Marketing, Marketing Automation | Tags: Email Marketing, Marketo
The webinar covers three main points:
- How do business marketers use email today?
First, Shar and Jon provide a foundational context for the discussion of best practices. What do today’s email marketers need to accomplish? Where are they now and where do they want to be?
- What are some common pitfalls for B2B email marketers?
Here our panelists discuss where many well-intentioned email marketers go wrong. Examples are provided for a few different mistakes that are easy to make, yet deadly to email marketing programs.
- How can B2B marketers improve email program performance?
This is what we came for. Shar and Jon outline how weaknesses in email marketing can be fixed and provide best practices for going forward with successful email marketing campaigns.
In the 21st century, no B2B marketing campaign is complete without a strong email marketing component. Learn how your company can achieve maximium marketing ROI thorough targeted email marketing – check out The Email Marketing Check-Up today!
Filed under: #mktgcloud, Data, Datarati, Email Marketing, Visualisation | Tags: Email
Earlier this month, Best Buy got slapped with a fine for not managing their email marketing lists correctly.
My guess is they had not integrated their email marketing/marketing automation database with their CRM database.
So, how should they be managing this correctly? What is the best practice?
Filed under: #mktgcloud, CRM, Data, Datarati, Email Marketing, Marketing Automation, Marketing Cloud | Tags: Apple
My business partner bought one of Apple’s new iPod Shuffles during the week.
Less than 24hrs later he received the following trigger based email below.
What a great example of ‘marketing automation’ from Apple Australia on using both customer transactional sales data, with marketing data for execution of a targeted and relevant one-to-0ne direct email marketing communication.
Well done Apple!
Filed under: #mktgcloud, Actionable Insights, Behavioural Targeting, Datarati, Email Marketing, Marketing Cloud | Tags: eCommerce, Email Marketing, Re-marketing
According to a study by Experian CheetahMail, abandoned cart mails produce 20 times the transaction rates and revenue of standard email campaigns.
Others also report success with the tactic. For example…
- Diapers.com said that abandonment emails generated over 10% of total email marketing revenue, but accounted for less than 3% of their outgoing email volume.
- S&S Worldwide revealed “…a 25% conversion rate on personalized transactional messages focused on items left in carts.”
- And SeeWhy’s Charles Nicholls is quoted as saying that Disney produces “…$2 for every remarketing email they send.”
This post highlights the main issues surrounding this special kind of remarketing email. It also links to reports and articles that will help you find further insight and examples of such campaigns.