Filed under: Datarati, Datarati.TV, Email Marketing, Marketing Automation | Tags: Email Marketing, Marketo
The webinar covers three main points:
- How do business marketers use email today?
First, Shar and Jon provide a foundational context for the discussion of best practices. What do today’s email marketers need to accomplish? Where are they now and where do they want to be?
- What are some common pitfalls for B2B email marketers?
Here our panelists discuss where many well-intentioned email marketers go wrong. Examples are provided for a few different mistakes that are easy to make, yet deadly to email marketing programs.
- How can B2B marketers improve email program performance?
This is what we came for. Shar and Jon outline how weaknesses in email marketing can be fixed and provide best practices for going forward with successful email marketing campaigns.
In the 21st century, no B2B marketing campaign is complete without a strong email marketing component. Learn how your company can achieve maximium marketing ROI thorough targeted email marketing – check out The Email Marketing Check-Up today!
Filed under: #mktgcloud, Data, Datarati, Email Marketing, Visualisation | Tags: Email
Filed under: #mktgcloud, Analytics, Behavioural Targeting, Datarati, Datarati.TV, Display Media, Email Marketing, Events, Marketing Automation, Marketing Cloud, Social Media | Tags: Ad:tech
Panelists Include: leading senior executives from Google, Hothouse, Downstream, Ansell, Wunderman, NRMA, Acxiom, BMF and more.
- How to make sense and take action on your digital data?
- How to automate predictable revenue generation for your organisation?
Earlier this month, Best Buy got slapped with a fine for not managing their email marketing lists correctly.
My guess is they had not integrated their email marketing/marketing automation database with their CRM database.
Rookie error.
So, how should they be managing this correctly? What is the best practice?
Filed under: #mktgcloud, CRM, Data, Datarati, Email Marketing, Marketing Automation, Marketing Cloud | Tags: Apple
My business partner bought one of Apple’s new iPod Shuffles during the week.
Less than 24hrs later he received the following trigger based email below.
What a great example of ‘marketing automation’ from Apple Australia on using both customer transactional sales data, with marketing data for execution of a targeted and relevant one-to-0ne direct email marketing communication.
Well done Apple!
Nice work.
Filed under: Datarati, Email Marketing, Social Media | Tags: Email Marketing, Social Media
Combining the forces of social media with e-mail marketing has been under way for some time, with savvy marketers using the two channels to complement each other rather than compete. As companies gain experience in the area, their choice of tactics may change.
A survey of small businesses by e-mail marketing company AWeber found the most common tactics implemented last year were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Fewer than four in 10 small businesses were engaging in those activities, and only about one-quarter had e-mail sign-up forms on their social profiles or links within e-mail messages to follow them on social sites.
More: http://www.emarketer.com/Article.aspx?R=1007762
Filed under: #mktgcloud, Actionable Insights, Behavioural Targeting, Datarati, Email Marketing, Marketing Cloud | Tags: eCommerce, Email Marketing, Re-marketing
According to a study by Experian CheetahMail, abandoned cart mails produce 20 times the transaction rates and revenue of standard email campaigns.
Others also report success with the tactic. For example…
- Diapers.com said that abandonment emails generated over 10% of total email marketing revenue, but accounted for less than 3% of their outgoing email volume.
- S&S Worldwide revealed “…a 25% conversion rate on personalized transactional messages focused on items left in carts.”
- And SeeWhy’s Charles Nicholls is quoted as saying that Disney produces “…$2 for every remarketing email they send.”
This post highlights the main issues surrounding this special kind of remarketing email. It also links to reports and articles that will help you find further insight and examples of such campaigns.
More: http://www.email-marketing-reports.com/iland/2010/04/shopping-cart-abandonment-emails-issues.html
Filed under: A/B Testing, Actionable Insights, Analytics, Behavioural Targeting, Cloud Computing, CRM, Data, Datarati, Display Media, Email Marketing, Forms, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Search, Segmentation, Social Media, Software as a Service, Technology, Testing, Web Analytics | Tags: ADMA, Australian Direct Marketing Association, Marketing Automation
Tonight and tomorrow night I will be speaking at the Australian Direct Marketing Association’s (ADMA) Direct Marketing Course on the topic of ‘Marketing Automation’.
Topics covered will include:
- The marketing & sales divide
- The leaky funnel
- What is marketing automation?
- How does a marketing automation database (MAD) work?
- What does a marketing automation database do?
- Lead Generation, Scoring, Nurturing
- Website Tracking
- Email Marketing
- Landing Page Optimisation
- Marketing Asset Management
- Progressive Profiling
- CRM Database Integration
- Incoming lead processing
- Stay in Touch campaigns
- Mapping content to buyer stages and roles
- Accelerator campaigns
- Lead lifecycle campaigns
- ROI of lead nurturing
Don’t miss the ADMA Forum this year where I will also be presenting: www.admaforum.com.au
