Filed under: Data, Email Marketing | Tags: Campaigns, Data, Email Marketing
Filed under: Data, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Revenue Performance Management (RPM), Segmentation | Tags: Stop Keep Start 2014
I am very excited to extend an invitation to you for StopKeepStart 2014. This event will be the largest Webcast of its kind created for the industry’s cutting edge digital and data-driven marketers.
This FREE Webcast will be streamed LIVE online at 9am on the morning of Wednesday 27th November. StopKeepStart is an exclusive event designed for those marketers who are ready to make a commitment to themselves, their team and their company in 2014.
So are you committed to:
STOP doing the things that don’t work in your marketing and campaign efforts?
KEEP doing the things that deliver revenue and profit to your businesses?
START doing the things that improve your lead & customer lifecycle communications?
If the answer to these questions is YES, then this event is for you.
With 2014 fast approaching, this is your chance to reflect, learn, share and network live online with other like minded marketers and industry thought leaders. I look forward to welcoming you on the day!
Filed under: Email Marketing
Filed under: Datarati, Datarati.TV, Email Marketing, Marketing Automation | Tags: Email Marketing, Marketo
The webinar covers three main points:
- How do business marketers use email today?
First, Shar and Jon provide a foundational context for the discussion of best practices. What do today’s email marketers need to accomplish? Where are they now and where do they want to be?
- What are some common pitfalls for B2B email marketers?
Here our panelists discuss where many well-intentioned email marketers go wrong. Examples are provided for a few different mistakes that are easy to make, yet deadly to email marketing programs.
- How can B2B marketers improve email program performance?
This is what we came for. Shar and Jon outline how weaknesses in email marketing can be fixed and provide best practices for going forward with successful email marketing campaigns.
In the 21st century, no B2B marketing campaign is complete without a strong email marketing component. Learn how your company can achieve maximium marketing ROI thorough targeted email marketing – check out The Email Marketing Check-Up today!
Filed under: #mktgcloud, Data, Datarati, Email Marketing, Visualisation | Tags: Email
Earlier this month, Best Buy got slapped with a fine for not managing their email marketing lists correctly.
My guess is they had not integrated their email marketing/marketing automation database with their CRM database.
So, how should they be managing this correctly? What is the best practice?
Filed under: #mktgcloud, CRM, Data, Datarati, Email Marketing, Marketing Automation, Marketing Cloud | Tags: Apple
My business partner bought one of Apple’s new iPod Shuffles during the week.
Less than 24hrs later he received the following trigger based email below.
What a great example of ‘marketing automation’ from Apple Australia on using both customer transactional sales data, with marketing data for execution of a targeted and relevant one-to-0ne direct email marketing communication.
Well done Apple!