Filed under: Datarati, Datarati.TV, Events, Marketing Automation, Revenue Performance Management (RPM) | Tags: Ad:tech, Datarati, Marketo
1.) Marketers need to focus on REVENUE metrics to earn a seat at the revenue table.
2.) Marketers need to move from quantity KPI’s to quality KPI’s.
3.) Marketers need to stop throwing ALL leads over the fence to the sales team as this creates cherry picking from the sales team and tension between both marketing and sales about true “lead quality”.
4.) Marketers need to start their strategic marketing planning with a Revenue target and work backwards. Identity how many leads they need at each stage of the Revenue Cycle to ensure their sales team hit their revenue target.
5.) Marketers need to escape “Excel Hell” by centralising all of their marketing data (email, search, web, mobile, display) in a Marketing Automation Database and then integrate this database with their internal CRM database.
6.) Marketers need to set up a scoring methodology which allows them to score their prospects and customers explicit data e.g. demographic as well as their implicit data e.g. web, search, email behaviour to ensure they focus on those customers who are highly engaged and prioritise those that need follow up.
7.) Marketers need to take those prospects and customers who are are not yet ready to engage with sales and place them into nurturing campaigns. Marketers need to A/B test the content of these campaigns to ensure they are targeting each prospect and customer with relevant content with is creating action e.g. a click.
8.) Marketers need to analyse the key touchpoints and influences within the prospect and customer lifecycles to identify which marketing channels are having an impact at specific stages of the buyers journey.
9.) Marketers need to focus on identifying trends in their data and taking action on their insights to ensure they optimise what’s working and what’s not.
10.) Marketers need to aim for the end goal of Marketing Automation which is being able to predict marketing’s impact on revenue contribution to an organisation.
Ready to get started?
+ 612 9045 0946
Filed under: Datarati, Events, Marketing Automation, Revenue Performance Management (RPM) | Tags: ADMA, B2B
Join some of the country’s leading thought leaders at this year’s B2B Marketing Seminar as they discuss the major marketing themes and state of play for Australia in the year ahead.
This half-day event is designed specifically for marketers who wants to stay abreast of the latest B2B marketing strategies and gain new insights into holistic content marketing, social media lead generation and marketing automation best practices.
Ultimately, this event will help you in excelling in the ever-changing B2B marketing environment with practical strategies you can integrate into your business.
Filed under: Data, Datarati, Events, Visualisation | Tags: Marketing Events, Marketo
Filed under: Events, Sydney Data Miners | Tags: Accenture, Sydney Data Miners
Come meet Shailendra Kumar ex Head of Data Mining at Woolworths share his insights into the world of Analytics.
Analytics: Changing the Way we do business.
In the recent years, Analytics has played a vital role in the way we do business and has greatly influenced customer value proposition for a lot of companies. Various people have different definitions for analytics and so do you. Shailendra will share his experiences and knowledge on how companies around the world have used Analytics to improve their business and customer experience.
Shailendra is an analytics / data mining professional with over 17 years of experience in various industry verticals including retail, banking and telecom sectors in different countries and cultures like India, Belgium, Netherlands, United Kingdom and Australia. He has worked with leading organisations to provide competitive advantage with his extensive knowledge of data-driven analytical strategies with a key focus on the customer. He has now joined Accenture to build, grow and lead their Analytics practice in ANZ.
REGISTER TODAY: http://www.meetup.com/datarati/events/25676731/
Filed under: #mktgcloud, Datarati, Events, Revenue Performance Management (RPM) | Tags: Revenue Performance Management (RPM)
Generating revenue is the lifeblood of any business. Too often, sales is viewed as the revenue creator and marketing is considered to be a cost centre that is not fundamental to the revenue creation process. This traditional model has resulted in inefficiencies at every step of the revenue cycle and prevents companies from achieving maximum performance.
However, several key trends – including the rise of online marketing such as Google, emerging social media networks, and a new focus on measurement and accountability in marketing – are creating the opportunity for organisations to rethink how they create revenue.
Join us as one of Australia’s leading experts on marketing automation, Will Scully-Power, shows us how this emerging model transforms the way marketing works.
Full event details and registration: http://www.ami.org.au/Events/States/Details/newcastle_marketing_seminar.asp
Filed under: #mktgcloud, Datarati, Datarati.TV, Events, Marketing Automation, Revenue Performance Management (RPM)
Here are the two links to our panel discussions from Ad:tech Sydney 2011.
Watch VIDEO Day 1: http://vioca.st/datarati/adtech2011_day1
Watch VIDEO Day 2: http://vioca.st/datarati/adtech2011_day2
If you have any questions for our panelists, please join our group on Linkedin and post them here: http://www.linkedin.com/groups?mostPopular=&gid=1814198
Filed under: Actionable Insights, Datarati, Events, Sydney Data Miners | Tags: Sydney Data Miners
Using Artificial Intelligence to maximise Social Capital
Speaker: Matt Kuperholz, Principal – Deloitte Analytics
M@ Kuperholz demonstrates how Deloitte Analytics has developed and delivered unique solutions for increasing the value of their own and their clients Social Capital by combining data harvesting approaches, advanced Social Network Analysis, Text Mining, Artificial Intelligence based modelling techniques and bespoke visualisation solutions.
M@ Kuperholz is a principal with Deloitte who is formally trained in actuarial science and computer science. His technical skills in these fields have been honed and expanded over more than 15 years of consulting to top-tier companies to make him expert in planning, executing and communicating the results of advanced data analytics. M@’s area of specialisation is in the application of artificial intelligence (machine learning) technologies to detailed and complex data to provide valuable and actionable insight into the various business issues encapsulated by his clients data.
Event Location: Datarati – Level 1, 111 Elizabeth Street – Sydney NSW 2000
Our Event Sponsor: http://www.spss.com/au/
How to find us: St. James Centre (Next to David Jones) http://www.datarati.com.au/index.php/contact-us/office-location/
REGISTER HERE: http://www.meetup.com/datarati/events/17021953/
Please join me as I host and moderate two live panel discussions on ‘Digital Data’ at Ad:tech Sydney.
Confirmed panelists include:
- Mitchell Mackey, Head of Asia-Pacific Industrial Marketing – Ansell
- Justin Hind, Chief Operating Officer – Downstream Marketing
- Rob Chandler, Head of Marketing Sciences – BMF Advertising
- Rene Ledger, Managing Director – GHO Sydney
- Stephen Keighery, Chief Marketing Officer – Viteknologies
- Simon Van Wyk, Managing Director – Hothouse
- Jo Lloyd, Managing Director – Wunderman
- Warren Billington, Chief Executive Officer – Acxiom
- Chris Dimmock, Chief Executive Officer – Cogentis
- Lars Ammitzboell, Head of Marketing Insights & Analytics – IAG Insurance
- Andrew Reid, Managing Director – ViziSense
- Leon Bombotas, Director of Marketing Optimisation – Hothouse
DATES: Wednesday 9th March & Thursday 10th March 2011
TIMES: 1:00PM – 2:00PM AEST
HOW TO REGISTER: To watch these panel discussions LIVE online, you MUST register and confirm your details to access the webcast link HERE:
I look forward to you joining us live online!
Datarati Pty Ltd.
M: +61 400 828 866
Level 1, 111 Elizabeth Street
Sydney NSW 2000
Datarati is a marketing automation, analytics and optimisation company providing actionable data-driven insights which improve campaign performance and ROI.