Filed under: Datarati, Events, Loyalty, Retention | Tags: Data-Driven Loyalty, Loyalty Marketing Day
I will be speaking next week at the 2009 Loyalty Day Marketing Conference on data-driven loyalty.
Register Here: http://www.loyaltymarketingday.com.au/
I have been invited to present at the Data Quality Asia-Pacific conference being held in Sydney next month.
The topic of my presentation is ‘Actionable Analytics’ – using data to optimise campaign performance.
You can register to attend this two day event here: http://www.dqasiapacific.com
Filed under: Events | Tags: Marketing ROI, SAS Australia, St. George Bank, Vodafone
You’re invited to attend ‘Marketing ROI – The rules have changed’ breakfast briefing which I will be speaking at on Thursday 26th February 2009.
Event Summary:
There will be winners and losers as the aftermath of the current financial crisis flows through the Australian economy, the survivors will have one thing in common, a relentless focus on customers who matter most.
Come and hear leading industry experts discuss over an executive breakfast the essential focus marketing departments must have to deliver value in these challenging times.
SAS Australia and Deloitte are pleased to host an industry leading seminar and panel discussion that will address:
- How smart Marketers are responding to the Financial Crisis
- Unlocking hidden customer value
- Improving Marketing ROI by 30%
The scene will be set by Dale de Luca, Partner, Analytic Insights, Deloitte, who will introduce the challenges all executive marketers are facing due to added pressures being placed on their operational expenses.
Panel Members
Cahyadi Poernomo
Head of Campaign Analytics and Intelligence, Vodafone
Andrew Hughes
Head of Research & Analytics, St George Bank
Will Scully-Power
Director of Data, M&C Saatchi
Prakash Kuttikatt
General Manager, Customer Intelligence, SAS Australia
REGISTER HERE:Â http://www.sas.com/offices/asiapacific/sp/marketingroi/index.html
Cahyadi Poernomo
Head of Campaign Analytics and Intelligence, Vodafone
Andrew Hughes
Head of Research & Analytics, St George Bank
Will Scully-Power
Director of Data, M&C Saatchi
Prakash Kuttikatt
General Manager, Customer Intelligence, SAS Australia
REGISTER HERE:Â http://www.sas.com/offices/asiapacific/sp/marketingroi/index.html
Filed under: Analytics, Data, Events | Tags: ADMA, Australian Direct Marketing Association, Data Day 2008, Kristy Yoon, Optus, Will Scully-Power
Do you believe in the power of data?
Since the origin of marketing, data has been a constant. It underpins all good communication and is critical to campaign success. And, while data was important in the past, it will be even more fervently worshipped by smart marketers in the future on their crusade for improved ROI.
Get your data techniques right and take your results to heavenly levels.
With the right techniques and tools, your data can be a very powerful asset. Data Day 2008 will show you the way to boost results, maintain your competitive advantage and develop almighty relationships. In this one-day, jam-packed conference you’ll hear from expert data strategists and learn inside tips from a diverse range of brands including Optus, Visa, Camera House and Woolworths.
Concurrent afternoon streams allow you to focus on the topics that are most relevant to your area of worship. Lessons on Fundamentals, Advanced Analytics, B2B and Digital all offer valuable insights to help you tackle the challenges your business faces now and in the future.
Plus, an exclusive group of exhibitors will demonstrate innovative tools and solutions to help you practice all that is preached. Discover the most effective resources from leading suppliers including SEMA, Acxiom, Experian, Impact Lists, Sensis, Traction and Veda Advantage.
For more information on the full conference programme and the exhibitors visit www.adma.com.au/dataday.
| Melbourne | Thursday 23 October, 8.30am - 5.00pm |
| Brisbane | Tuesday 28 October, 8.30am - 5.00pm |
| Sydney | Thursday 30 October, 8.30am - 5.00pm |
| Price | $395 for ADMA members $565 for non-members |
| To register | Download the registration form, visit www.adma.com.au/dataday or contact Victoria Walker on 02 9277 5413 |
Be enlightened. Book now for ADMA’s Data Day 2008.
