
Each day 11 people die of asthma in the U.S., and it accounts for one-quarter of all emergency room visits. Since 1980 the asthma death rate overall has increased by 50%.
A new iPhone app called AsthmaMD, which was created by am Pejham (a doctor and researcher) and Salim Madjd, aims to help some of those sufferers. The application let’s them keep a diary of attacks, helping them keep records of the severity of attacks, medications used, etc.
Full Story: http://www.techcrunch.com/2010/01/10/asthmamd-helps-asthma-sufferers-gathers-aggregate-research-data

RoamBi (short for ‘roaming business intelligence’) aims to transform existing datasets from a variety of sources into interactive visualizations for the iPhone.
Its design beautifully merges the typical shiny and slick iPhone interface graphics with a more serious and dark business application visual style.
Try “spinning” the pie charts, or tap the line graphs, either from your own iPhone or the online simulator.
Online publishers can submit reports and data from a wide range of applications, including Excel, salesforce.com, WebIntelligence and Crystal Reports, to publish dynamic visualizations and share them with friends, co-workers and employees.
The service also includes a Web publisher where individual operators or corporate employees can import reports in 4 different visual templates: the pie chart, graph, card file, or list. The data can then be emailed to the phone or pushed through the RoamBi account.
More: www.roambi.com
Kontagent, a recent fbFund winner and provider of “viral analytics” tools for Facebook application developers, is now providing metrics to developers of iPhone applications who have integrated Facebook Connect.
The new service is the first Facebook Connect for iPhone analytics product to launch since Facebook announced the expansion of Facebook Connect to the iPhone with several top iPhone app developers last weekend. Now, Kontagent’s tools enable app developers to track and analyze Facebook application performance across platforms.
As we noted earlier this week, Facebook Connect brings new opportunities for engagement and viral growth to iPhone app developers. New services like Kontagent’s will only accelerate the pace of product development around Facebook Connect on the iPhone.
“These tools level the playing field for many. It has enabled even the smallest developers to gain access to advanced optimization tools that were previously only available to top developers. This is a win-win for developers and users, as more exciting applications arrive on next generation platforms such as the iPhone and Facebook Connect,” says co-founder Jeffery Tseng.
The company will be demoing the new service at the Facebook Developers Garage next Wednesday, March 25 in San Francisco.
Filed under: iPhone, Web Analytics | Tags: Google Analytics, iPhone Analytics
Advanced Segmentation is one of Google Analytics’ most powerful features – you can use it to slice and dice your Google Analytics data by, well, pretty much anything.
They’ve made it a little easier to see what your iPhone visitors are doing on your site by adding a default Advanced Segment showing just visits from iPhones.
More: http://analytics.blogspot.com/2009/02/how-many-of-your-visits-are-from.html
Filed under: iPhone, Techcrunch | Tags: Editing, Google Docs, iPhone, Webkit

Google Spreadsheets can now be edited on Android mobile phones and iPhones. Up until now, all Google Docs (online docs, spreadsheets, and presentations) could only be viewed on mobile phones. Editable spreadsheets work inside the mobile browser, which for both Android and iPhone is based on Webkit.
More: http://www.techcrunch.com/2009/02/13/now-you-can-edit-google-spreadsheets-on-androids-and-iphones/
Filed under: iPhone | Tags: Data Capture, Engagement Ads, iPhone, Pointroll

Pointroll the most prominent rich media vendor, is getting in on the iPhone’s rich features and multi-touch action.
The Gannet-owned firm has begun offering advertisers and agencies the ability to use its trademark expandable ads when targeting users of the device.
PointRoll also supports video, coupon downloads, maps, click-to-call, and data capture features.
More: http://blog.clickz.com/090212-172314.html
Filed under: Analytics, iPhone, Mobile, Web Analytics | Tags: iPhone, Mobile Analytics, Omniture


Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on analytics, but also make adjustement necessary to generate more revenue by enhancing ad clicks, purchasing and increasing page views.
The new offer, which is basically an extension of its existing SiteCatalyst solution, is called App Measurement for iPhone and will be generally available as from January 2009. To our knowledge this is the first analytics program specifically designed for native iPhone applications, but it’s safe to say other providers will soon follow suit with similar offerings.
Filed under: Applications, Excel, iPhone | Tags: Applications, Excel, iPhone, Spreadsheets

Today sees the launch of an iPhone app that attempts to fulfill the store’s original promise by adding a truly useful feature to the iPhone that many have longed for since its introduction: modifiable spreadsheets.
The iPhone has allowed users to view Excel and Numbers files since its launch, but until now users have been unable to create or edit them.
The aptly named Spreadsheet application is available for $7.99 here, claiming to be the first Excel-like program on the platform. And it delivers, but with one deal-breaking caveat.
Included among Spreadsheet’s features are:
-Multiple cell types, including Numeric, Date, Time, Currency, Percentage and Text
-Cell formatting options, including bold, italic, text and background color, cell sizes and alignments.
-Copy/cut/paste operations.
-A range of functions, including date/time, math, statistical, string and trigonometric functions.
-Export (via email) to external spreadsheet applications.
The program’s most glaring flaw is its inability to import Excel spreadsheets – something the developer promises to release in the next update, but should have been included from the start.
This oversight will make the program nearly useless for most professionals, but if you’re only looking to make basic spreadsheets on the fly it works as advertised. Files made on the phone are saved in the standard XML format, and can be Emailed for further modifications on PCs.
The interface will be familiar to anyone who has used Excel or a similar program before – you use your finger to select cells, and can enter numbers and equations using the same syntax.
Spreadsheet may be the first app available in this space, but a number of other offerings are on the way, including Mariner.











