Will Scully-Power: Managing Director, Datarati


Tips for creating and improving landing page conversions
February 7, 2011, 4:31 am
Filed under: #mktgcloud, A/B Testing, Datarati, Landing Pages | Tags: ,


eMetrics Sydney 2010 – Presentation

Metrics: Form Error Rate (FER)
April 26, 2010, 10:21 am
Filed under: #mktgcloud, Data, Datarati, Forms, Landing Pages | Tags: ,

Form Error Rate (FER)

When we want to measure the quality of a landing page, we check the Bounce Rate. However, in the case of measuring the quality of a form, we introduce a new metric called Form Error Rate.

SubmitError: number of unsuccessful attempts to send the form

SubmitAll: number of unsuccessful attempts to send the form + number of successfully submitted forms

More: http://analytics.blogspot.com/2010/04/how-to-measure-quality-of-online-form.html



Cloudforce comes to Sydney & Melbourne

Last November, more than 18,000 people gathered in San Francisco for Dreamforce 2009, the cloud computing event of the year.

This year, Jim Steele, President, Worldwide Sales and Chief Customer Officer and the salesforce.com team will bring the best of Dreamforce to Australia for a thought leadership keynote on Cloud 2: The Future of Enterprise Computing in both Melbourne and Sydney.

Cloudforce 2 Australia is your opportunity to meet the salesforce.com executive team, to network with customers and partners, and to learn first-hand how businesses and executives across Australia and New Zealand are taking advantage of the cloud to deliver the business applications that they need in record time, with breakthrough results.

Datarati will be sponsoring this event in both Sydney & Melbourne. Be sure to come and see us demo the world’s fastest growing Marketing Automation database; Marketo.

Register Now: http://cli.gs/t2MeRJ



Guest speaking ADMA’s Direct Marketing Certificate Course

Tonight and tomorrow night I will be speaking at the Australian Direct Marketing Association’s (ADMA) Direct Marketing Course on the topic of ‘Marketing Automation’.

Topics covered will include:

- The marketing & sales divide

- The leaky funnel

- What is marketing automation?

- How does a marketing automation database (MAD) work?

- What does a marketing automation database do?

- Lead Generation, Scoring, Nurturing

- Website Tracking

- Email Marketing

- Landing Page Optimisation

- Marketing Asset Management

- Progressive Profiling

- CRM Database Integration

- Incoming lead processing

- Stay in Touch campaigns

- Mapping content to buyer stages and roles

- Accelerator campaigns

- Lead lifecycle campaigns

- ROI of lead nurturing

Don’t miss the ADMA Forum this year where I will also be presenting: www.admaforum.com.au



Seeking Speakers/Panelists for Data-Driven Digital Marketing Webcast Series

Datarati is now seeking panelists for its upcoming monthly webcast series on ‘Data-Driven Digital Marketing’.

Each month we will be hosting a LIVE webcast with the industry’s leading senior marketing executives, sharing their experience, best practices and case studies.

If you’re interested in joining our webcast series as a panelist, please submit your details below and we’ll be in touch shortly with more details.

Don’t miss out on this opportunity to be showcased to your industry peers as a digital marketing thought leader!

Panel topics will include:

- Lead Generation
- Lead Nurturing
- Individual Website Behaviour
- Trigger-Based Email Marketing
- Web Forms
- Landing Page Optimisation
- A/B + Multivariate Testing
- Marketing Asset Management
- ROI/Measurement/Analytics

REGISTER NOW: www.marketingcloud.com.au



TOP 5 LESSONS LEARNT IN DATA @ AD:TECH 2010


Here are the top 5 lessons learnt in Data at Ad:Tech 2010:

1.) DATA CAPTURE: Have a strategy of what data you plan to collect and why? i.e. Explicit data e.g. demographic data, profile data etc as well as Implicit data e.g. behavioural data (what people click on, pages they view, content they interact with and/or download. How do you plan to use that data? When do you plan to use that data? In what channel will you take action on that data e.g. email, sms, direct mail, social media, telemarketing etc.

2.) CENTRALISE ALL DATA POINTS: Centralise all your digital data into a centralised marketing automation database. This includes, paid search data, paid display data, email marketing, landing pages, web analytics data and social media data. Digital marketers are tired of living in EXCEL HELL www.excelhell.com.au Client side marketers should NOT have to live with excel spreadsheets of basic digital metrics e.g. impressions, click thrus etc.

3.) STREAMLINE METRICS & MEASUREMENT: Educate yourself to understand the metrics you’re using and why you are using them? Do these metrics relate to bottom line business metrics such as closed sales, revenue etc. With the rapid innovation of technology in the digital space, digital marketers are finding it hard to keep up with the new metrics that are being created as these new sets of digital data have never existed before. Keep it simple. Do your impressions, click thrus, conversions etc add to the bottom line revenue of your organisation? Can you prove it? Can you prove which channel is most effective and why? And most importantly, what are the variables responsible for improved conversions and sales e.g. creative, publisher, time of day, offer, channel, etc.

4.) OPTIMISE ALL CAMPAIGNS: If you don’t test EVERY paid search campaign, paid display campaign, email marketing campaign or landing page, YOU SHOULD NOT BE IN DIGITAL MARKETING. There is no more excuses for blaming this on process, time, inefficiencies etc both internal on client side or on agency side. A/B & Multivariate testing takes minutes to set up and can have an enormous impact on the success or failure of your campaigns.

5.) AUTOMATE COMMUNICATIONS: If a prospect or customer indicates some type of behaviour, either explicitly e.g. they have told you they are interested in a product or service or implicitly e.g. they have behaved in a specific way to your campaign through searching a particular keyword, clicking on a particular link in an email, downloading a specific piece of content on your website etc you must automate a dynamic message back to that individual in real-time. Prospects and customers will no longer wait. They want instant gratification, with targeted, anticipated, relevant and personalised communications in an automated way through whichever channel they have requested to receive it in.

NEXT STEPS: Need help with any of the above – contact the Datarati to get started right away!

(02) 8003 7343

www.datarati.com.au



VIDEO: Datarati at Ad:Tech Day 1

Watch VIDEO NOW!: http://cli.gs/eER5zT



Visit Datarati at Ad:Tech this week!

Come down and visit us at Ad:Tech this week!

Booth #15 – Tuesday & Wednesday, March 16-17  (8:30am – 5:30pm)

We will be demoing ‘Marketo’, the world’s fastest growing marketing automation database solution which is now used by 400+ digital marketers for trigger based acquisition and retention campaigns.

You will learn how to use digital behavioural data (email data + web data) along with your customer data to micro-target your prospects and customers!

I will also be speaking on ‘The First Steps with Data’ – Where are you now and where can you go next? Details Here: http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1327

Follow our tweets throughout the Ad:Tech event at: #datarati  #mktgcloud

I looking forward to seeing you at Ad:Tech!

Will Scully-Power
Managing Director
Datarati Pty Ltd.


Come see us at Ad-tech 2010 in Sydney!

Come and see us at Ad-tech 2010! We’ve got something very exciting to show our fellow Australian & New Zealand digital marketers.

We will be demoing the world’s fastest growing marketing automation software solution which is used by digital marketers for trigger-based acquisition and retention campaigns.

400+ companies are now running all of their digital campaigns on this solution.

We will show you how you can use behavioural data for micro-targeting and as a result improve your campaign performance, conversion and ROI.

I will also be speaking at Ad-tech on ‘The First Steps with Data – Where are you now and where can you go next?’

Details here: http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1327

Follow our tweets throughout this event: Twitter Hashtags will be: #atsyd #mktgcloud #datarati




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