Filed under: #mktgcloud, Marketing Cloud, Revenue Performance Management (RPM)
Filed under: #mktgcloud, Datarati, Datarati.TV, Marketing Automation, Revenue Performance Management (RPM)
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Groupe Aeroplan President and CEO Rupert Duchesne addresses airline executives at Mega Event 2010 in Montreal (13 October 2010).
Watch it now!
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| CAPITAL – Marketo raises $50 Million
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WINNER – Marketo selected in top 30 company in Forbe’s Most Promising Companies list
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INTEGRATION - Marketo announces integration with Citrix’s GoToWebinar
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Large-scale data gathering and analytics are quickly becoming a new frontier of competitive differentiation. While the moves of companies such as Amazon.com, Google, and Netflix grab the headlines in this space, other companies are quietly making progress.
In fact, companies in industries ranging from pharmaceuticals to retailing to telecommunications to insurance have begun moving forward with big data strategies in recent months.
Together, the activities of those companies illustrate novel strategic approaches to big data and shed light on the challenges CEOs and other senior executives face as they work to shatter the organizational inertia that can prevent big data initiatives from taking root.
From these experiences, we have distilled four principles that we hope will help CEOs and other corporate leaders as they try to seize the potential of big data.
More: http://www.mckinseyquarterly.com/Seizing_the_potential_of_big_data_2870
Filed under: #mktgcloud, Datarati, Visualisation | Tags: Data, Infographic
Presentation Title:
Challenges and opportunities of “big data” in the business of online
Presentation Summary:
This presentation will discuss the business of online: the data it creates, the nature of problems it faces day to day and the types of people that are needed to find solutions to those problems. In the business of online there’s more data than anyone knows what to do with. The digitisation of our lives is creating an unprecedented amount of information about us and how we interact with the world around us.
Over 80% of Australians are using the Internet at least once a month; about 70% are on Facebook; more than half are accessing the Web via a mobile device, the majority of those via a smartphone. The average Australian spends a staggering 22 hours online per week clicking, browsing, friending, “like-ing”, poking, tweeting, checking-out and searching. And each of these transactions generates a trail, an entry in a database somewhere.
This popular shift to digital media is fuelling an exponential growth in data creation. Analysing large data sets – “big data” – is tipped to become a key source of competition, stimulating new waves of productivity growth, innovation, and consumer surplus.
The opportunity in online is to leverage this data or rather, the insights from the data, to drive improvements in the way in which business engages with customers. The problem is, who is going to analyse this data?
A recent study by the McKinsey Institute suggests a gap of as many as 1.7 million data-savvy managers and analytics practitioners in the US alone. Using real-world business problems as examples, this presentation will make the case for statisticians and data analysts to look more closely at the internet industry for research, commercial and professional opportunities
Short Bio:
Mr Leon Bombotas has recently taken up the position of Director of Insights and Research Asia Pacific for CBS Interactive (includes brands such as CNET, ZDNET, Gamespot and Last.fm). A statistics graduate from Macquarie (with MBA from UTS majoring in eBusiness),
Leon has spent the better part of the last 12 years working in data-driven marketing for e-commerce, media and telecommunications businesses. He has worked on numerous data and analytics projects at companies such as Telstra Media, eBay, ninemsn, Hutchison Telecom and 3.
He currently sits on the Measurement Council of the Internet Advertising Bureau, the peak industry body for online marketing and advertising standards in Australia.
FREE REGISTRATION HERE: http://www.meetup.com/datarati/events/38623822/
Filed under: #mktgcloud, Datarati, Datarati.TV, Video, Web Analytics | Tags: Marketing Dashboards
In this presentation, delivered at the eMetrics Marketing Optimisation Summit San Francisco 2011, Jennifer Veesenmeyer, a leading analytics consultant, look at best practices, worst examples, leading indicators and the agony of being lulled into a sense of complacency. Her conclusion: Your dashboards can be business changing and action inducing.
What’s on your dashboard? Are the Key Performance Indicators you chose three years ago still telling you what you need to know? Does having all the dials and gauges shine a steady Green take off the edge of optimization and stopped you from drilling down into the details?
Watch Now! http://online-behavior.com/emetrics/marketing-dashboards
Filed under: #mktgcloud, Analytics, Datarati, Social Media | Tags: Data, Facebook, Insights
On the eve of Advertising Week, Facebook last night announced that it will provide several new Page Insights metrics to marketers to help them gauge their reach on the social network. Along with total friends of fans and total weekly reach, “People Talking About This” will show the total number of stories published by Facebook users that mention a brand, including wall posts, comments, shares, and more. We’ve learned the new metrics will roll out on Wednesday.
The metrics will help brands measure their earned media on Facebook in addition to their paid ads and owned Page posts. While the Insights tab will only be visible to admins, a simple count of People Talking About This will be publicly available on a brand’s Page beneath their total Like count. This will give businesses some ability to benchmark themselves against competitors. Users can expect more purposefully viral marketing and ad campaigns on Facebook now that brands can accurately track their reach.
More: http://www.insidefacebook.com/2011/10/03/people-talking-about-this-page-insights
