Will Scully-Power: Managing Director, Datarati

INFOGRAPHIC: Marketing Measurement
January 4, 2012, 9:44 pm
Filed under: #mktgcloud, Analytics, Datarati, Marketing Automation, Metrics | Tags: ,

LOOKING: for a Marketo Technical Support Engineer for our Sydney Office
January 3, 2012, 10:09 pm
Filed under: #mktgcloud, Marketing Cloud, Revenue Performance Management (RPM)
As a member of Marketo Support, your goal is to provide fast and friendly world-class support through creative, flexible solutions and empower Revenue Performance Management success. The Technical Support Engineer is expected to take on support cases of moderate complexity and be able to manage your own priorities.
We partner with our employees to provide an exciting work environment that everyone has an opportunity to shape. We value team players who are self-directed and want to influence the next wave in SaaS technology and Service innovation.
This role will be based in Sydney, Australia at Datarati, our exclusive Asia-Pacific partner (http://www.datarati.com.au)
• Be a subject matter expert in Marketo technology and apply it to Marketo customers’ business processes
• Provide business and technical solutions to help customers optimise use of solution
• Communicate clearly and precisely with customers in written and verbal form, and maintain accurate and timely records in our case tracking system
• Maintain ownership of cases until resolution, drive other teams as needed and set customer expectations
• Perform problem characterisation, reproduction, diagnosis, and root cause analysis
• Work with Services and Engineering personnel to resolve product issues or escalating as necessary
• Configure customer systems to meet requirements
• Author Knowledge Base Articles / Technical Notes
• File enhancement requests and work with product management to translate business needs to product requirements
• Meet individual case management, SLA, and C-Sat goals
• BS Computer Science or equivalent experience
• At least 2 years of progressive experience diagnosing and resolving problems in complex software environment.
• Experience providing direct support to external customers by phone, electronically, and face-to-face.
• Demonstrated experience supporting enterprise software solutions, ideally Marketing Automation, CRM, PRM, or SFA applications
• Excellent organizational skills -ability to prioritise, manage, multi-task and execute projects cross-functionally
• Superior communications skills (presentation, written, and verbal) and ability to interact effectively with all levels of professional staff. Ability to explain complex concepts simply.
• Excellent problem-solving skills and ability to navigate challenging situations in a professional manner.
• Demonstrated experience in one or more of the following additional areas a plus: Database technology (SQL); Web technology (HTML, JavaScript, CSS, XML, PHP)
• Familiarity with SaaS solutions a plus
• Fluency in a second Asian Language would be a distinct advantage
Marketo is the revenue cycle management company, transforming how marketing and sales teams of all sizes work —and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.
Please contact:
Will Scully-Power
Managing Director

Marketing Automation in Action: Houston, we have Revenue!

LATEST: News, Insights & Data-Driven Marketing Best Practices
December 7, 2011, 12:32 am
Filed under: #mktgcloud, Actionable Insights, Datarati
Datarati Header Image
Datarati Insights

Hi there,

I am excited to announce the move to our new 165sq metre Sydney office located on Level 5, 50 Pitt Street in Sydney.

We are also announcing a new initiative called ‘Hot Desks’ for all Datarati clients.

If you have an upcoming campaign that you need assistance in launching, you can come into our office and use one of our Hot Desks for the day.

Get direct access to our marketing automation & CRM consultants to help you generate ideas, actionable insights and implement best practices.

We have also launched a Small Business Product offering called Spark.

Click here to learn more!


Will Scully-Power
Managing Director

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Company News

PHOTOS – Datarati X-mas Party Cruise

Datarati held its Christmas Party aboard the Sydney Crystal View the Photos from a great night. Thanks to everybody who came.

PRESENTATION – Knowledge is Power

Will Scully-Power, Managing Director at Datarati recently presented the “Knowledge is Power” at Magazine Week 2011. Watch Presentation!

PHOTOS – Datarati has Moved Offices!

We’ve just posted some photos of our new office. Come visit us at Level 5, 50 York Street, Sydney. Check it out

Industry News
INFOGRAPHIC – Inbound vs Outbound Marketing

The Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and the new types of marketing are gaining steam by providing value for consumers increasingly put off by intrusive marketing tactics
View the Infographic!

VIDEO - Salesforce and Radian6 Demo

Radian6 helps organisations listen, analyse and engage in social conversations and drive social media marketing efforts, fuel social pipeline, improve social customer service and social conversation monitoring. Watch it now!

VIDEO - The Rise of the Datarati

Groupe Aeroplan President and CEO Rupert Duchesne addresses airline executives at Mega Event 2010 in Montreal (13 October 2010).
Watch it now!

Product News
CAPITAL – Marketo raises $50 Million

Marketo, announced it has secured $50 million in new venture financing. “This investment validates our vision – and success – in building a platform to dramatically speed the way any company can grow revenue” Read the Press Release

WINNER – Marketo selected in top 30 company in Forbe’s Most Promising Companies list

Last week Marketo was listed in Forbes’ top 100 up-and-coming companies with compelling business models, strong management teams, strategic partners and precious investment capital Read the Press Release!

INTEGRATION - Marketo announces integration with Citrix’s GoToWebinar

Marketo announced it now integrates with Citrix®GoToWebinar®, the leading webinar solution for easy, do-it-yourself, cost-effective webinars for up to 1,000 attendees. Check it Out!




VIDEO: The Social Hub – Integrating Social Data with your CRM Data to drive REVENUE
December 2, 2011, 1:31 am
Filed under: #mktgcloud, Marketing Cloud, Social Media | Tags: , ,

Seizing the potential of ‘big data’
November 8, 2011, 8:05 am
Filed under: #mktgcloud, Data, Datarati | Tags:

Large-scale data gathering and analytics are quickly becoming a new frontier of competitive differentiation. While the moves of companies such as Amazon.com, Google, and Netflix grab the headlines in this space, other companies are quietly making progress.

In fact, companies in industries ranging from pharmaceuticals to retailing to telecommunications to insurance have begun moving forward with big data strategies in recent months.

Together, the activities of those companies illustrate novel strategic approaches to big data and shed light on the challenges CEOs and other senior executives face as they work to shatter the organizational inertia that can prevent big data initiatives from taking root.

From these experiences, we have distilled four principles that we hope will help CEOs and other corporate leaders as they try to seize the potential of big data.

More: http://www.mckinseyquarterly.com/Seizing_the_potential_of_big_data_2870

INFOGRAPHIC: Inbound vs. Outbound Marketing?
October 31, 2011, 3:11 am
Filed under: #mktgcloud, Datarati, Visualisation | Tags: ,

MEET: Leon Bombotas, Director of Insights & Research, CBS Interactive APAC
October 25, 2011, 10:48 am
Filed under: #mktgcloud, Sydney Data Miners | Tags:

Presentation Title:

Challenges and opportunities of “big data” in the business of online

Presentation Summary:

This presentation will discuss the business of online: the data it creates, the nature of problems it faces day to day and the types of people that are needed to find solutions to those problems. In the business of online there’s more data than anyone knows what to do with. The digitisation of our lives is creating an unprecedented amount of information about us and how we interact with the world around us.

Over 80% of Australians are using the Internet at least once a month; about 70% are on Facebook; more than half are accessing the Web via a mobile device, the majority of those via a smartphone. The average Australian spends a staggering 22 hours online per week clicking, browsing, friending, “like-ing”, poking, tweeting, checking-out and searching. And each of these transactions generates a trail, an entry in a database somewhere.

This popular shift to digital media is fuelling an exponential growth in data creation. Analysing large data sets – “big data” – is tipped to become a key source of competition, stimulating new waves of productivity growth, innovation, and consumer surplus.

The opportunity in online is to leverage this data or rather, the insights from the data, to drive improvements in the way in which business engages with customers. The problem is, who is going to analyse this data?

A recent study by the McKinsey Institute suggests a gap of as many as 1.7 million  data-savvy managers and analytics practitioners in the US alone. Using real-world business problems as examples, this presentation will make the case for statisticians and data analysts to look more closely at the internet industry for research, commercial and professional opportunities

Short Bio:

Mr Leon Bombotas has recently taken up the position of Director of Insights and Research Asia Pacific for CBS Interactive (includes brands such as CNET, ZDNET, Gamespot and Last.fm). A statistics graduate from Macquarie (with MBA from UTS majoring in eBusiness),

Leon has spent the better part of the last 12 years working in data-driven marketing for e-commerce, media and telecommunications businesses. He has worked on numerous data and analytics projects at companies such as Telstra Media, eBay, ninemsn, Hutchison Telecom and 3.

He currently sits on the Measurement Council of the Internet Advertising Bureau, the peak industry body for online marketing and advertising standards in Australia.

FREE REGISTRATION HERE: http://www.meetup.com/datarati/events/38623822/

INFOGRAPHIC: Big Data, Big Opportunity
October 16, 2011, 10:32 am
Filed under: #mktgcloud, Datarati, Visualisation | Tags:

VIDEO: Optimising Marketing Dashboards
October 10, 2011, 7:31 am
Filed under: #mktgcloud, Datarati, Datarati.TV, Video, Web Analytics | Tags:

In this presentation, delivered at the eMetrics Marketing Optimisation Summit San Francisco 2011, Jennifer Veesenmeyer, a leading analytics consultant, look at best practices, worst examples, leading indicators and the agony of being lulled into a sense of complacency. Her conclusion: Your dashboards can be business changing and action inducing.

What’s on your dashboard? Are the Key Performance Indicators you chose three years ago still telling you what you need to know? Does having all the dials and gauges shine a steady Green take off the edge of optimization and stopped you from drilling down into the details?

Watch Now! http://online-behavior.com/emetrics/marketing-dashboards


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