As part of an upgrade to Google Analytics, the Internet giant is adding the ability for its customers to track their traffic to both mobile sites and applications, breaking out the devices being used. The idea is to give marketers one place to track digital campaigns, whether they’re on the Web or mobile.
Analytics users will need to add a snippet of code to their mobile sites or applications for Google to collect the stats from all mobile-enabled devices. One hitch: it only collects data from PHP, Perl, JSP and ASPX sites.
It doesn’t include the Python programming language. Google said it plans to expand the tracking capabilities.
Filed under: Mobile, Web Analytics | Tags: Bango, Google Analytics, Mobile Analytics
I came across this post today from Bryson Meunier’s blog. He talks about the data discrepancy when using Google Analytics to track mobile users.
“A word of caution, however: don’t expect an accurate count from Google Analytics or other JavaScript-based web analytics when it comes to tracking mobile users.
I did a small-scale two week test on my homepage of Google Analytics relative to Bango Analytics for desktop sites and found that Google Analytics only tracked 12% of the pageviews caught by Bango (see below for details).
Until Google Analytics and other JavaScript-based web analytics offer mobile-specific tracking, the only accurate method for tracking mobile users is to install mobile analytics.”
Filed under: Mobile, Techcrunch, Video | Tags: Ad Impressions, Bandwidth, Dashboard, Google Analytics, Kyte.tv, Techcrunch
To help its customers manage their mobile video channels just as they would any other Web property, Kyte will introduce a new dashboard and management console on Tuesday at a conference in Las Vegas.
The Kyte Dashboard is a bit like Google Analytics for cell-phone video. It is filled with charts showing the number of views for each show, ad impressions, bandwidth usage, most watched shows, and the sites where the embeddable videos are watched the most.
A recent study by Compete and Google found that the majority of wireless phone buyers are researching online, and that attracting searchers has short-and long-term benefits.
There is a link at the bottom of this post to an online presentation of this data – which i recommend you watch.
The study found that 78% of consumers who made a wireless purchase used the internet for research beforehand, even though 94% of transactions are completed offline. This means that almost 12M consumers will use the web to research their purchase before buying from one of the Big Five carriers in Q4 alone, a finding with huge implications for the industry.
Search plays an important role in the research and decision-making process of online wireless shoppers, particularly high-value consumers. 24% of online wireless shoppers were observed using a major search engine to arrive at a wireless web site, such as a carrier site, handset manufacturer site, a wireless blog or community site, or an agent site like Amazon or Lets Talk.
As shown in the graphic, half of the searchers said that they had used search engines throughout the entire research and shopping process.
The research showed that searchers are more likely than non-searchers to spend more on their cell phones: 27% of searchers spent more than $100 compared to 20% of non-searchers. A likely result of their interest in high-end handsets, searchers may also yield higher ARPU over their contract periods, as shown in the chart below:
- Searchers are more likely to use all types of value-added services on their phone every month
- This high propensity to consume these services means searchers spend more on their wireless bills each month and may therefore have a higher lifetime value than non-searchers
The bottom line is that a strong online and search marketing strategy is extremely important for wireless marketers. Every company should be:
- Investing in a strong web presence which will have a noticeable impact on decision-making for more than three quarters of your potential customers
- Developing a search marketing strategy that caters to consumers at each stage of the research cycle, from brand building to comparison to driving conversion
- Paying attention to searchers they may be higher value customers
Full presentation: https://admin.na3.acrobat.com/_a725968806/wirelessreplay/
Filed under: Mobile | Tags: Admob, Conversion tracking, iPhone apps, Mobile conversion
Mobile ad network AdMob has begun tracking downloads for iPhone applications in a bid to increase the data available for advertisers.
AdMob’s Download Tracking allows advertisers to monitor the conversion rates of consumers who click on an ad that leads to a download from the App Store.
Early findings from AdMob show that free apps have a conversion rate of 10%, with paid for apps averaging around 1%. The average acquisition cost for a free app is less than $1. AdMob
Filed under: Analytics, Mobile, Web Analytics, iPhone | Tags: iPhone, Mobile Analytics, Omniture
Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on analytics, but also make adjustement necessary to generate more revenue by enhancing ad clicks, purchasing and increasing page views.
The new offer, which is basically an extension of its existing SiteCatalyst solution, is called App Measurement for iPhone and will be generally available as from January 2009. To our knowledge this is the first analytics program specifically designed for native iPhone applications, but it’s safe to say other providers will soon follow suit with similar offerings.
Blackberry come into the agency yesterday to demo a number of new Blackberry handsets.
I was lucky enough to score the new Blackberry Pearl Flip Phone.
Will let you know my thoughts in a few weeks time after I’ve dropped it, lost it and spent to much time on mobile facebook to give you my feedback.
In the meantime, check it out at: www.flipforit.com.au
Filed under: Mobile, Web Analytics | Tags: Google Android, Omniture, SiteCatalyst
Omniture, today announced the availability of a new mobile application for Omniture SiteCatalyst designed to work on mobile devices running Google Android. Omniture SiteCatalyst for Google Android is the first online business analytics application for tracking web, mobile and video now available on Android Market.
Filed under: Behavioural Targeting, Mobile, Web Analytics | Tags: Bango, Mobile Analytics, Omniture Site Catalyst
Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture’s SiteCatalyst and Bango Analytics.
Adversitement, an e-marketing web analytics and customer intelligence specialist and Europe’s largest authorized service partner of Omniture, is integrating Bango’s mobile analytics service alongside Omniture’s SiteCatalyst to present a complete and complimentary view for their clients. The solution enables companies with a truly digital marketing approach to maximize their return from both the PC and mobile web.
More: http://www.webanalyticsworld.net/2008/11/adversitement-leverages-power-of.html
Helping companies monetse e-commerce via Web-capable mobile devices, Tealeaf®, today announced Tealeaf CX Mobile Experience Manager. With the addition of Tealeaf CX Mobile Experience Manager, Tealeaf delivers the industry’s first mobile session replay.
The visibility mobile session replay affords is especially critical given the variability of mobile devices, and allows companies to understand mobile customer engagement, discover ongoing behavior patterns, and compare success and failure of mobile users alongside the experiences of traditional desktop users.
More: http://www.webanalyticsworld.net/2008/11/tealeaf-introduces-mobile-analytics.html
