Filed under: #mktgcloud, Actionable Insights, Datarati, Mobile | Tags: Mobile Web
Filed under: #mktgcloud, Data, Datarati, Mobile | Tags: iPhone, Mobile Data
There’s really no better way to describe Onavo other than a must-have app for any and every iPhone user on a data plan. I’ll go a step further: I think it’s the very first app one should install.
Why? Because Onavo shrinks your data usage (and thus, your bills).
All you need to do is install the free app and you’re done. The app will then run in the background and do its thing and all you have to do is continue consuming data as you do today … surfing the web, emailing, tweeting, using maps, etc.
The techies among you are asking yourself whether there’s any slow-down in data speed. I’ve been using the app for a few weeks and I have perceived no noticeable slow-down.
What happens behind the scenes is that compression technology resides on Onavo’s cloud servers. Once the data is routed through them, the compression takes place before the data reaches the device (or the carrier).
Onavo is targeting travelers who have a very obvious pain-point of being forced to purchase ridiculously expensive data plans when on business or personal trips. Mind you, saving 5MB-15MB in data usage can equal direct savings that can go as high as $50 and up. However, with all-you-can-eat data plans a thing of the past, I contend that Onavo provides significant value for domestic data usage as well. I, for example, keep it running all the time.
More: http://techcrunch.com/2011/04/29/onavo-is-a-money-saving-must-have-app-for-every-iphone-data-user/
Mobile app analytics provider Localytics, a graduate of the 2009 TechStars Boston class, has raised $2.5 million in new funding from Launchpad Venture Group, New York Angels and Hub Angels. This brings the company’s total funding to over $3 million.
Localytics offers a comprehensive mobile analytics platform to help give app developers and publishers with real-time reports on how customers use their applications on Android, Blackberry, iPad and iPhone devices. The startup’s product can be used to monitor basic usage, custom events, and enables publishers to dynamically generate custom segments and chart results with hourly granularity.
Today, Localytics is also unveiling a new premium offering, which includes a custom charting feature to build and share customized reports, additional analytics and more. time. Additionally, a new App
Comparison tool allows developers to compare performance across a number of apps. Developers can see which apps are contributing most to growth across different markets and platforms. The Premium version costs $95 per month for Android, BlackBerry, iPad, iPhone and Windows Phone 7 applications.
We have a number of discounts for the service. Readers that enter TC35X6 as a coupon code when signing up here for Localytics Premium before April 30, will get 35% off their first 6 months of the analytics service.
Localytics’s platform is being used by a number of well-known companies including News Corp., Skype, Bluefly, RueLaLa, Turner Broadcasting and more.
More: http://techcrunch.com/2011/04/18/localytics-raises-2-5-million-for-mobile-analytics-platform
Today, eBay is releasing its Cyber Monday data, reporting that mobile sales for the Monday after Thanksgiving were up 146 percent.
In conjunction with the announcement eBay is also releasing a new infographic application that provides a visualisation of mobile shopping trends from Nov. 22 to Nov. 29 within the top 20 eBay product categories across the United States, Canada, France, Germany, the United Kingdom and Australia.
Check it out: http://www.ebayinc.com/mobilecommerce
This is the app I use to access Google Analytics on my iPhone. http://itunes.apple.com/us/app/bam-analytics-pro/id341086582?mt=8
Consumers are unwittingly passing much of their most private personal data to strangers when they discard mobile phones, with intimate photos and credit card numbers and pins frequently left on handsets, according to new research.
An analysis of 50 handsets bought from second-hand resellers on eBay found that more than half contained personal messages or photos, according to exclusive research from the mobile and forensics experts Disklabs.
More than 60 per cent still contained phone numbers left on a call log. A number were sold with pornographic material still on the phone.
Nokia this morning announced that it is acquiring Motally, a privately-held San Francisco company specialized in mobile analytics. Terms of the deal were not disclosed, but it’s likely not a large transaction – Motally employs only 8 people.
Founded in 2008, Motally was backed by $750,000 in seed funding from angel investor Ron Conway and BlueRun Ventures.
The deal is expected to close during the third quarter of 2010.
Motally’s mobile analytics service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize development of their mobile apps through increased understanding of how users engage.
The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia says it plans to continue serving Motally’s existing customer base.
More: http://techcrunch.com/2010/08/20/nokia-buys-ron-conway-backed-mobile-analytics-startup-motally
Filed under: Actionable Insights, Analytics, Datarati, Mobile | Tags: Data Mining, Flirtexting
OMG, LOL, BRB, J/K…
On Friday night, I had the pleasure of meeting Debra Goldstein & Olivia Baniuszewicz, the two girls who are in Sydney from New York promoting their book called Flirtexting.
I have a feeling our mobile phone providers could be using this Flirtexting data to generate some pretty interesting insights and target us with relevant advertising.
This was certainly the hot topic back in February this year when the Datarati hosted Tim Manns ex Head Data Mining Analyst at Optus at a Sydney Data Miners event.
Our next event is being held this week on Wednesday 23rd at 6PM at the City Hotel.
For event details and FREE registration: www.meetup.com/datarati
Filed under: Analytics, Datarati, Mobile | Tags: Analytics, iPad, Motally
Motally, a startup that provides analytics on mobile devices, is launching the extension of their user-action tracking services for mobile web and apps to include content developed on Apple’s iPad.
Their analytics will automatically work for iPhone apps accessed on the device with further support to be released specifically for the iPad SDK once it is available from Apple.
As part of an upgrade to Google Analytics, the Internet giant is adding the ability for its customers to track their traffic to both mobile sites and applications, breaking out the devices being used. The idea is to give marketers one place to track digital campaigns, whether they’re on the Web or mobile.
Analytics users will need to add a snippet of code to their mobile sites or applications for Google to collect the stats from all mobile-enabled devices. One hitch: it only collects data from PHP, Perl, JSP and ASPX sites.
It doesn’t include the Python programming language. Google said it plans to expand the tracking capabilities.
