Filed under: #mktgcloud, Actionable Insights, Behavioural Targeting, Datarati, Marketing Cloud, Privacy, Web Analytics | Tags: Beacons, Cookies, Flash Objects
Marketers are spying on Internet users — observing and remembering people’s clicks, and building and selling detailed dossiers of their activities and interests.
The Wall Street Journal’s What They Know series documents the new, cutting-edge uses of this Internet-tracking technology.
The Journal analysed the tracking files installed on people’s computers by the 50 most popular U.S. websites, plus WSJ.com.
The Journal also built an “exposure index” — to determine the degree to which each site exposes visitors to monitoring — by studying the tracking technologies they install and the privacy policies that guide their use.
Full Story: http://blogs.wsj.com/wtk/
Filed under: #mktgcloud, Analytics, Datarati, Privacy | Tags: Data Mining, Facebook
Data mining is now one of the biggest minefields facing the young.
Party antics and examples of extreme behaviour posted for fun now on Facebook and other social networking sites are set to become ghosts that haunt individuals when they try to get credit, homes or jobs as adults.
That’s because lenders, employers and landlords are increasingly using complex data mining tools to capture all the publicly posted data we supply to Facebook, Twitter, Flickr and any other social media network or blog to build data-rich profiles of our privates lives, internet privacy experts say.
Filed under: Behavioural Targeting, Datarati, Privacy | Tags: Behavioural Targeting, iPrivacy
Trying to ward off regulators, the advertising industry has agreed on a standard icon — a little “i” — that it will add to most online ads that use demographics and behavioral data to tell consumers what is happening.
Jules Polonetsky, the co-chairman and director of the Future of Privacy Forum, an advocacy group that helped create the symbol, compared it to the triangle made up of three arrows that tells consumers that something is recyclable.
The idea was “to come up with a recycling symbol — people will look at it, and once they know what it is, they’ll get it, and always get it,” Mr. Polonetsky said.
Most major companies running online ads are expected to begin adding the icon to their ads by midsummer, along with phrases like “Why did I get this ad?”
I wonder if Apple with have a problem with this name??
Around the globe, people use powerful technologies and devices every day to improve their lives.
Businesses develop software, build hardware and provide services designed to enhance individual productivity, communications and safety.
We have come to depend on mobile communications, instant access to information, and intelligent services. We are empowered by these technologies in ways that those who have lived before us could never have imagined.
Despite all of the benefits of these technologies, doubts and worries persist about just how much personal information is collected, stored, used, and shared to provide these convenient and pervasive tools and services.
Data Privacy Day is an international celebration of the dignity of the individual expressed through personal information.
In this networked world, in which we are thoroughly digitised, with our identities, locations, actions, purchases, associations, movements, and histories stored as so many bits and bytes, we have to ask – who is collecting all of this – what are they doing with it – with whom are they sharing it?
Most of all, individuals are asking ‘How can I protect my information from being misused?’ These are reasonable questions to ask – we should all want to know the answers.
More: http://dataprivacyday2010.org/
Filed under: Data, Datarati, Privacy, Web Analytics | Tags: Google Data Dashboard, Google Privacy, Googlel Dashboard
Google has launched a privacy dashboard, a one-stop-shop with all the information that Google knows about you and your online habits collected in one place.
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Privacy | Tags: Behavioural Targeting, House of Representatives, Online Advertising, Privacy
On Thursday, the House of Representatives subcommittees on communication and consumer protection plan to hold a joint hearing to discuss online advertising and privacy.
The lawmakers will hear testimony from online giants like Google (GOOG - news - people ), Facebook and Yahoo! ( YHOO -news - people ), as well as privacy advocates.
The digital advertising industry will be watching for signs that Congress is preparing regulation that could limit so-called “behavioral advertising,” the fine-grained ad-targeting methods used by companies like Google property DoubleClick and Microsoft (MSFT - news - people ) unit Aquantive.
More: http://www.forbes.com/2009/06/17/online-advertising-privacy-technology-security-congress.html
Yahoo reported last week that it would limit to 90 days the time it holds some personally identifiable information related to searches to address growing concerns from privacy advocates, policy makers and government regulators.
