“Marketo markets aggressively and its recent influx of cash has helped to fund development of its products and its corporate profile. The vendor’s sales and support capability in EMEA and the Asia/Pacific region is limited; Marketo recently announced plans to open an EMEA sales and support office, while one of its partners, Datarati, has exclusive reseller rights for the Asia/Pacific region.”
“GSI and consulting partnerships include The Pedowitz Group, Antarctica Digital and Datarati. Marketo was ranked as a Niche Player in Gartner’s 2010 Magic Quadrant for Multichannel Campaign Management”
According to Gartner Research, by 2015, 30% of Global 2000 companies that focus on improving lead management processes will increase revenue 5% to 10% through better qualification, prioritization, distribution, augmentation, allocation, tracking and closing of leads from multiple lead-generation sources.
This MarketScope report is for companies planning to either invest in new lead management applications, upgrade, reassess or refine existing systems.
This Gartner research report will provide you with:
- The overall market rating, evaluation, and vendor analysis of 15 lead management vendors
- How to select an initial vendor based on your organization’s requirements
- An understanding of the opportunities and challenges that executives experience when building and deploying lead management systems
This complimentary Gartner MarketScope covers these topics and more.
Download the full report here: http://pages2.marketo.com/lead-management-software-comparison-gartner-review.html
Filed under: Behavioural Targeting, Data, Research | Tags: Digital Billboards
A consortium of 11 railway companies has launched a one-year pilot project to test the signs, setting up 27 of the “Minority Report”-style displays in commuter stations around the Japanese prefecture. But while billboards in that sci-fi flick (see the video below) could recognize people by name and shout out purchasing suggestions, the Japanese signs employ cameras and face recognition software to determine just the gender and age of passersby.
“The camera can distinguish a person’s sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second,” a spokesman for the Digital Signage Promotion Project told the Agence France-Presse.
The aim of the project, for now at least, is to collect data on what sorts of people look at which ads at what times of day. Once that data is in, marketers could use the information to schedule their campaigns strategically. Presumably, ads could also be programmed to shift depending on who walks by (we’re picturing lots of broad demographic generalizations here: nail polish and romance novels for the gals, mega-huge HDTVs and black-leather recliners for the fellas–red sports cars, naturally, if they’re middle-aged!).
Digital Signage Promotion Project officials said they won’t store images snapped by the cameras, though that may not do much to assuage those concerned about the privacy implications. Look, with all the super fancy big-screen and interactive billboards, we get that billboards are becoming way more than just giant paper placards. We just hope they won’t ever be able to read our minds, as we’d hate to walk by a billboard and have it flash an ad for that stupid reality TV show we’d never publicly admit to watching.
Filed under: #mktgcloud, Analytics, Datarati, Research | Tags: IBM, Insight 2010
Here is a link to the presentations from the day: http://www-07.ibm.com/events/au/insight2010/speaker.html
Filed under: Behavioural Targeting, Data, Datarati, Research | Tags: Data Usage, IAB
Advertising is a vital component of online media. Advertising, and more specifically interactive advertising, funds content creation and distribution and allows for a richer media experience for the consumer. How is interactive advertising able to provide relevant ads and tailored content?
Data. Data, information about online events or user activity, has created new opportunities and corresponding challenges.
Although consumer data has been collected offline for decades by catalog companies, direct marketers and other advertisers to create targeted advertising, information about online user activity is a relatively new and very promising resource.
As the value of collecting, aggregating and analyzing data has become more broadly realized and the technology used to collect data has become more sophisticated, new questions have arisen in the industry.
Who may collect data, how data can be used, how to compensate for the transfer of data and how to continue to protect consumer privacy are among the most pressing industry issues.
Consumer concerns regarding data collection are considered paramount by the interactive advertising industry. Although the interactive advertising industry is resolutely committed to consumer protection, consumer protection is not the focus of this document.
For detailed information regarding consumer privacy, please see the IAB Privacy Principles, OBA Privacy Principles and the IAB’s “Privacy Matters” campaign.
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud, Research | Tags: Gartner, Marketo, Multichannel Campaign Management
The leading multichannel campaign management (MCCM) vendors provide breadth and depth in support of multichannel campaigns, while niche vendors focus their efforts on software as a service (SaaS) and addressable channels such as Web, mobile and social.
B2B capability (lead management) continues to be a hot area, with nearly all vendors offering or contemplating options there. There were modest vendor updates and changes in 2009 as the economy slowed. The fourth quarter of 2009 and the first quarter of 2010 helped the market considerably as deals finally moved forward.
Despite the bad economy during the past year, the MCCM market saw continued overall positive growth (although less of it) as marketers continued to shift investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns.
More than 90% of the vendors on the Magic Quadrant for CRM MCCM were profitable. Vendors are providing more-advanced multichannel campaign execution, and marketers continue to build on inbound and outbound strategies for targeted, improved response and conversion rates.
During the past year, we saw a continuation of a hot lead management area, and much time and attention given to SaaS as the delivery option that was a “must see” in almost every RFP from clients.
The World Development Indicators (WDI) 2010, released today, gives a statistical progress toward achieving the Millennium Development Goals (MDGs).
The WDI database, launched along with the World Bank’s Open Data initiative to provide free data to all users, includes more than 900 indicators documenting the state of all the world’s economies. The WDI covers education, health, poverty, environment, economy, trade, and much more.
“The WDI provides a valuable statistical picture of the world and how far we’ve come in advancing development,” said Justin Yifu Lin, the World Bank’s Chief Economist and the Senior Vice President for Development Economics. “Making this comprehensive data free for all is a dream come true.”
Filed under: #mktgcloud, A/B Testing, Datarati, Research | Tags: Analytics, CMO Council, Data, Digital Marketing
More marketers are looking to handle more digital marketing work themselves, using their own data and analytics teams to handle integrated online efforts, according to the State of Marketing report from the Chief Marketing Officer Council.
Some 59% of marketing chiefs are training staff on digital and 36% are planning to add employees who can handle digital work.
“Whereas before the agencies had a huge amount of influence, now the companies are going to have the insights about the effectiveness of these campaigns,” CMO Council’s Donovan Neale-May said.
Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Data, Datarati, Research, Websites | Tags: Books, Top 10
Here is a list of the top 10 books that are a ‘MUST READ‘ to members of the Datarati.
If you’re in the Data, Analytics and Optimisation space, we highly recommend you add the following books to your reading lists:
In No particular order:
8.) The Numerati
Twitter feeds can predict with as much as 97.3% accuracy how a movie will perform on its first weekend of release.
That far surpasses the normal “tracking” survey reports that studios have long relied on to forecast movie ticket sales, or the popular online site Hollywood Stock Exchange that lets users bet on box office predictions with pretend money.