Comprehensive Best Practices Guide Sets New Standard for Driving Social Marketing ROI
SAN MATEO, Calif. – September 2012 – Marketo, the leading provider of cloud-based marketing software, announced its all new Definitive Guide to Social Marketing. With 80+ pages of fresh content, expert insight and proven best practices, the latest in Marketo’s series of industry-leading workbooks helps marketers understand how to make every marketing campaign social, and how to implement social marketing strategies to improve lead generation and revenue growth.
Today, social is more than just a channel or tactic; it is a strategy that should be present in every aspect of marketing. Marketo’s Definitive Guide to Social Marketing explains how marketers can unlock the peer-to-peer communications and recommendations that are inherent in social to amplify the impact of every campaign. This guide is an all-purpose, go-to handbook that offers actionable strategies for all marketers, whether just starting out or already equipped with a well-defined social marketing plan.
In the past, marketers have thought of social marketing primarily as listening, responding, and publishing social updates. Although those are important, today’s marketer also needs to incorporate social into every marketing strategy. The real promise of the social explosion for marketers isn’t about updating a corporate feed; it’s about turning fans and customers into an army of powerful brand advocates.
“People trust what their friends and peers have to say about a company much more than they trust what the company has to say about itself,” said Jon Miller, vice president of marketing content and strategy at Marketo. “The Definitive Guide to Social Marketing shows companies how to tap into the power of peer-to-peer influence to amplify the reach and impact of every marketing campaign. It shares detailed strategies for leveraging the top social networks, and for adding a social component to every campaign you run.”
GET THE GUIDE HERE NOW!: http://pages2.marketo.com/dg2-social-marketing.html
Filed under: Social Media, Web Analytics | Tags: Google Analytics, Social Media
Justin Cutroni talks to Daniel Waisberg about Google Analytics best practices, latest developments, and the future of the Web Analytics industry.
Justin starts by discussing the latest Google Analytics developments and the reasons behind them. According to him:
Google is really listening to us as a community, as marketers and Analysts, on what we are trying to measure and what behavior we are trying to understand, and they are trying to give us the tools that really attack those problems.
He then discusses best practices on designing Google Analytics accounts, which is a process of translating business goals into product implementation. He shares valuable tips for newbies on how to get started with Google Analytics: what to look for and powerful techniques that are usually missed.
Filed under: Data, Datarati, Social Media, Visualisation | Tags: Infographic, Social Media
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helpedMashable find out by applying its technology to the profile pages of popular social networks.
The study used the webcams of 30 participants to record their eye movements as they were shown profile pages fromFacebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon and Pinterest at 10-second intervals. What participants looked at on each page and in what order is recorded in the images below.
Filed under: #mktgcloud, Marketing Cloud, Social Media | Tags: Radian6, Salesforce, Social Media
Filed under: #mktgcloud, Analytics, Datarati, Social Media | Tags: Data, Facebook, Insights
On the eve of Advertising Week, Facebook last night announced that it will provide several new Page Insights metrics to marketers to help them gauge their reach on the social network. Along with total friends of fans and total weekly reach, “People Talking About This” will show the total number of stories published by Facebook users that mention a brand, including wall posts, comments, shares, and more. We’ve learned the new metrics will roll out on Wednesday.
The metrics will help brands measure their earned media on Facebook in addition to their paid ads and owned Page posts. While the Insights tab will only be visible to admins, a simple count of People Talking About This will be publicly available on a brand’s Page beneath their total Like count. This will give businesses some ability to benchmark themselves against competitors. Users can expect more purposefully viral marketing and ad campaigns on Facebook now that brands can accurately track their reach.
Filed under: #mktgcloud, Analytics, Data, Datarati, Social Media, Twitter | Tags: Analytics, Data, Twitter
How much traffic does your website receive from Twitter? Twitter Web Analytics, a new tool announced Tuesday, should help provide some clarity to website owners who rely on the information network for content distribution.
Twitter Web Analytics is intended to give website owners more data on the effectiveness of their Twitter integrations. It’s powered by BackType, the social analytics company that Twitter acquired in July.
Twitter Web Analytics, explains BackType founder and new Twitter platform staffer Christopher Golda, will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.
The tool is free and currently in beta. A small group of partners will gain access to Twitter Web Analytics this week, and Twitter will roll it out to all website owners in a few weeks. An API will also be released for developers.