When faced with developing broad, strategic frameworks and detailed operational plans, a clear vision and capability for the marketing infrastructure and capabilities is essential. Martin describes his experience where his first tasks have been to define Digital Marketing and Digital Measurement in the organisation and then operationalise it across a myriad of business units and stakeholder groups.
Martin will discuss how you can develop, operationalize and expand a digital measurement framework including digital KPI’s, the importance of a digital taxonomy, roles & responsibilities, reporting and optimisation so that marketers & agencies can spend their time focused on actionable & insightful data, at the right time.
Bio: Martin Walsh, Head of Digital Marketing at IBM
Martin is responsible for establishing, operationalising and accelerating IBM’s digital marketing capabilities and he is also responsible for developing strategic frameworks for all areas of the discipline from online advertising, eNurturing, Social Influence Marketing, Content Production & Publishing, Search Engine Marketing, Social CRM, Digital PR and digital measurement and he also is actively involved in executing marketing programs and campaigns.
Martin has more than 21 years senior marketing experience in the media, entertainment, sport & technology industries. Prior to joining IBM, Martin led Digital Marketing at Microsoft for four years and he has worked in senior marketing roles for organisations such as BMG, Telstra, Sydney 2000 Olympics and News Limited.
Prior to his role at Microsoft, Martin grew the eCommerce division of Tabcorp from less than $21m in annual sales to more than $700m in sales in less than 5 years. Martin is also active in the Australian Film industry writing, producing and marketing the award winning and critically acclaimed documentary, The Battle of Long Tan narrated by Sam Worthington, developing other movie projects and he also guest lectures at the Australian Film Television and Radio School (AFTRS).
Martin holds a Graduate Diploma and Master of Entrepreneurship & Innovation from Swinburne University in Melbourne.
Don’t Miss Out!
REGISTER FOR FREE NOW: www.meetup.com/datarati
Filed under: #mktgcloud, Datarati, Marketing Cloud, Sydney Data Miners | Tags: Mark Higginson, Neilsen Online, Sydney Data Miners
Meet Mark Higginson, Director of Neilsen Online tonight (Wednesday 23 June 2010) at the Sydney Data Miners event being held at 5:45pm at the City Hotel.
TOPIC: The new Digital Divide?
Whether a consumer had broadband or dialup was a key audience breakdown in the earlier days of the web. With Social Media now being one of the most talked about areas of internet consumption, how is use of sites like Facebook and Twitter pointing towards a new divide between groups of consumers: Who’s jumped in and who hasn’t and how are their consumption patterns different?
Mark Higginson Bio:
As Director of Analytics for Nielsen’s Online Division, Mark Higginson is responsible for the social media listening platform and custom analytics in Australia.
His experience covers product development and management of content publishing, online communities and creative online advertising. He is passionate about utilising consumer insights to meet business and commercial strategy.
Mark has worked in online publishing and advertising for over 12 years, initially as part of the team that set up ninemsn in 1997. He has been responsible for the implementation of online community platforms for both ninemsn and News Ltd as well as managing product strategies for leading content publishers in the news, entertainment, lifestyle, travel and business verticals.
For over 5 years he worked in online creative advertising managing creative advertising production for Nokia, Qantas, Sony Playstation and Nissan Tokyo amongst others.
Mark holds a BA (Hons) in Psychology from Sheffield University in the UK.
For FREE registration and event details, click here: http://www.meetup.com/datarati/calendar/13496817/
Filed under: #mktgcloud, Actionable Insights, Business Intelligence, CRM, Data, Datarati, Marketing Cloud, Research, Sydney Data Miners | Tags: Duncan Brett, eBay, Sydney Data Miners
Announcing a new Meetup for Sydney Data Miners!
WHAT: Meet Duncan Brett, – Business Analyst, Customer Insights Team at eBay Australia & New Zealand
WHEN: Wednesday, 7 April, 2010 5:45 PM – 7:00PM
NOTE **** CHANGE OF VENUE ****
University of Technology Sydney (UTS)
Building 10, Faculty of Engineering and Information Technology
Crn of Broadway & Jones Street
With 1 of the largest data warehouses in the world eBay relies heavily on this rich source of information to target specific customers for promotions. 2009 saw a unique set of challenges for most businesses, eBay not excluded. Promotions was just 1 way eBay AU turned the business around in 2009 and ended the year posting results that the global business is calling ‘The Boomerang”. This presentation will aim to show analysts and marketers alike how our data warehouse was used to both target Buyers & Sellers pre promotion and also analyse the transactional activity post promotion in order to calculate ROI. In 30 minutes we will go through some examples of particular promotions, how the targeting was done, what were the objectives and ultimately how did we measure success.
Duncan Brett Bio:
With a total of 7 years experience in online analytics, Duncan Brett has been providing customer insights at eBay Australia for 3 years now. In a heavily data driven role Duncan uses a mix of technical & logical skills to solve problems presented to his team by a variety of business units within the company. As the go to person for customer insights, Duncan’s analysis covers everything from Buyer acquisition, category performance and customer segmentation.
DON’T MISS OUT!
REGISTER FREE NOW: http://www.meetup.com/datarati/calendar/12982473/
Filed under: #mktgcloud, Analytics, Datarati, Sydney Data Miners | Tags: Diego Villaveces, Foxtel, Sydney Data Miners
Meet Diego Villaveces – Head of CRM & Business Intelligence at FOXTEL at the next Sydney Data Miners event being held next Wednesday 24 March 2010 at the University of Technology Sydney (UTS) from 6-7pm.
“What do social media, cloud computing and search engines have in common? To find out, come and listen Diego explain what has driven change in the online world, and how these changes expose new and exciting opportunities to improve your customer analytics.”
Diego Villaveces Bio:
Diego is a CRM and Business Intelligence expert with over 15 years of experience in South America, Asia and Australia.
He has worked across a wide range of industries including telecommunications, financial services, technology and media & entertainment.
Having worked for companies such as McKinsey & Company, Compaq Computers (now part of HP), Westpac bank and Foxtel, Diego is an experienced and engaging public speaker that is sure to ignite your passion and stimulate your imagination.
REGISTER HERE NOW: http://www.meetup.com/datarati/calendar/12879186/
We recently took over the management and sponsorship of the Sydney Data Miners Group. http://www.meetup.com/datarati
We are holding our next event at 5:45PM on Tuesday 17th November at Google’s Headquarters in Sydney with Guest Speaker Evan Stubbs, Solution Manager for Analytics at SAS Australia / New Zealand.
Prior to joining SAS, Evan worked at General Motors, managing initiatives to identify potential market opportunities, matching R&D activity to filling the needs of specific customer segments, and interfacing with marketing, IT, and engineering to execute on the findings. He advises organisations within the telecommunications, utilities, finance, retail, and public sector industries, and assists companies achieve best-practice analytics capabilities. He has successfully applied analytics in a highly varied range of challenging situations, ranging from successfully implementing a forecasting-based policy planning toolkit within a large government department to creating the vision, market specifications, and demand forecasts for a concept car.
Emerging Trends in the Application of Analytics: Social Network Analysis, Social Media Analysis, and Analytical Scalability.
When people said ten years ago that our information sources were growing at an accelerating rate, they weren’t kidding – what the mass migration of AOL to the Internet started in the 90’s, social networking sites such as Facebook have accelerated to a new level of growth. We’ve rapidly approaching the point where not only will we be describing our every moment online, but our personal devices will also be actively commenting on our lives. From an analytics perspective, this has a wide variety of implications. And, from a content creator’s perspective, it’s not all bad – effective use of this information by third parties can actually be beneficial. In this talk, Evan will outline some emerging trends and their implications to businesses, policymakers, and users.
Registration for this event is a MUST! Please RSVP either way! If you are able to join us on the night, we will have a printed name badge for you.
To register go to: http://www.meetup.com/datarati
Google’s Sydney office is on the 5th floor of a building that is owned by Accenture. The building doors close at 6pm each night, and they must be opened by someone with a building badge (i.e. a Googler). There are elevators and stairs that go up to the 5th floor, but the elevators also require a badge after 6pm.
There will be 1 or 2 Googlers at the door from 5:45pm to let attendees in through the front door and badge them into the elevator. They will usually keep 1 person there about 15 minutes past the starting time, to check for stragglers.
Level 5, 48 Pirrama Street, Pyrmont, Sydney (View on Google Maps)
Across from Star City casino. If the front door is closed and there is no Googler to let you in, please call Will Scully-Power on 0400 828 866.
If you use the subway, you can go to Town Hall station and then walk across the Pyrmont footbridge.
If you use the monorail, you can stop at the end of the footbridge, and walk from there.
If you use the light rail, you can stop at the casino station and walk across the street.
If you drive, then you can look for parking on the suburban streets around the office, and then walk from there.
We encourage all attendees to show up on time (5:45PM). If you have trouble getting in on the night please call Will Scully-Power on 0400 828 866.
We will be in the Jumbuck room: seats around 50 comfortably. It’s next to Google’s game room, which they occasionally let visitors use.
We will all be going to the (the Pyrmont Bridge Hotel) after the event for additional food, drinks & networking.
I look forward to welcoming you on the night!