Will Scully-Power: Managing Director, Datarati


Invitation: Eye Tracking Data – Taking creative to the next level
March 1, 2011, 7:25 am
Filed under: #mktgcloud, Analytics, Sydney Data Miners | Tags: ,

Hi All,

Please note, the next Sydney Data Miners event will be held at Datarati’s office at Level 1, 111 Elizabeth Street Sydney. Space is limited and is on a first come first served basis.

PRESENTATION TOPIC:

Invitation: Eye Tracking Data – Taking creative to the next level

SUMMARY:

In this short interactive presentation you will:

- Discover how eye tracking can be used to optimise creative before it goes out

- Understand quantitative and qualitative uses for eye tracking on any medium

- See eye tracking for yourself

BIO:

James Breeze is the Tobii eye tracker reseller for Australia and New Zealand and the foremost expert on eye tracking in Australia. James regulary visits Sweden and the UK for eye tracking training by world recognised experts. He has been eye tracking in Australia for 10 years.

Objective Digital his UX consultancy, has access to all the different versions of eye trackers. James also runs all of the social media for Tobii @tobiieyetracker

BACKGROUND RESOURCES:

- Discover whats going on with eye tracking globally here: http://usableworld.com.au/2009/01/29/new-eye-tracking-resources-online/

- How people look at faces in advertising: http://usableworld.com.au/2009/03/16/you-look-where-they-look/

This event is proudly sponsored by SPSS. http://www.spss.com/au/

REGISTER HERE: http://www.meetup.com/datarati/events/16747878/



Meet Dev Mookerjee & Scott Harrison from IBM
December 7, 2010, 2:17 am
Filed under: #mktgcloud, Datarati, Events, Predicitive Modelling, Sydney Data Miners

On behalf of the entire Sydney Data Miners members, I am please to announce and would like to welcome our new sponsor for 2011, IBM SPSS Predictive Analytics software, part of the IBM Business Analytics portfolio.www.spss.com/au

I look forward to working with their team in delivering top quality presentations for our members throughout 2011.

I am also please to announce our first event for 2011, being held on Monday 24 January at the City Hotel at 5:45PM. With some much discussion on social media data and what to do with it, I thought this topic would be a great one to kick off the year.

As usual, if you have any speaker recommendations, or ideas on how we can improve our group, please don’t hesitate to reach out to me directly on my contact details below.

TOPIC: Your market is talking. Listen. Using analytics on Twitter feeds.

PRESENTATION OUTLINE: Twitter gives us access to what the market is doing, thinking and saying right now. This session will showcase the power of analytics to access, analyse and report on Twitter feeds.

GUEST SPEAKERS:

Dev Mookerjee, Senior Consultant, IBM

With over a decade of experience in the area of Business Analytics, Dev Mookerjee is a Senior Consultant within the IBM Business Analytics team in Australia. Dev has helped multiple organisations architect solutions that use enterprise data management, advanced analytics and visualisation technologies to gain clear insights for precise business decision making. Dev’s experience spans across all the major industries and he holds a Masters in IT from the University of Canberra and a MBA from Macquarie University.”

Scott Harrison, Senior Consultant, IBM

Scott Harrison is a Senior Consultant in Business Analytics for IBM SPSS. In this role Scott advises organisations on the business and technology steps required to integrate data mining, predictive and other emerging analytic technologies into their organisation. Scott has worked for many large companies both within Australia and overseas including Foxtel, HSBC, Sainsburys, O2, Orange, CBA & Westpac.

Please forward this to your industry colleagues and have them register for FREE at www.meetup.com/datarati

 



Meet Anthony Goldbloom, CEO of Kaggle.com
September 3, 2010, 2:31 am
Filed under: #mktgcloud, Datarati, Sydney Data Miners | Tags:
Sydney Data Miners Next Event:

Monday 13 September 2010
5.45PM
Upstairs at the City Hotel in Sydney CBD.

Topic:
Data prediction competitions: more than just a bit of fun
Presentation Overview:
Kaggle is a global platform for data prediction competitions allowing companies to post their problem and have it scrutinised by the world’s statisticians and computer scientists. By exposing a problem to a wide range of analysts and techniques, data prediction competitions turn out to be great way to get the most out of a dataset, given its inherent noise and richness. For example, Kaggle has been running a bioinformatics competition requiring participants to pick markers in HIV’s genetic sequence that predict a change in viral load (a measure of the severity of infection). Within a week and a half, the best submission had already outdone the best methods in the scientific literature.
Bio:
Anthony is the Founder and CEO of Kaggle Pty Ltd, a global platform for data prediction competitions. In addition to founding and building Kaggle, Anthony continues to consult to hosts of Kaggle competitions to help them frame modeling tasks, to get the best out of the new platform. Before Kaggle, Anthony was a macroeconomic modeller for the Reserve Bank of Australia and before that the Australian Treasury. In these roles, Anthony built and maintained macroeconomic models of Australia’s economy,  helping to improve forecasting and to model the economic effect of changes in policy parameters. Anthony graduated with first class honours in econometrics at the University of Melbourne. He has published in The Economist magazine and the Australian Economic Review.
DOWNLOAD KAGGLE STORYhttp://willscullypower.files.wordpress.com/2010/09/kaggle-info.pdf


Meet Martin Walsh – Head of Digital Marketing, IBM
August 11, 2010, 5:20 am
Filed under: Datarati, Sydney Data Miners | Tags:

When
Tuesday, August 24, 2010 5:45 PM
Presentation Topic
Making Sense of Data: Creating a Structured Digital Measurement, Reporting, Testing & Optimisation Framework.

Overview:

When faced with developing broad, strategic frameworks and detailed operational plans, a clear vision and capability for the marketing infrastructure and capabilities is essential. Martin describes his experience where his first tasks have been to define Digital Marketing and Digital Measurement in the organisation and then operationalise it across a myriad of business units and stakeholder groups.

Martin will discuss how you can develop, operationalize and expand a digital measurement framework including digital KPI’s, the importance of a digital taxonomy, roles & responsibilities, reporting and optimisation so that marketers & agencies can spend their time focused on actionable & insightful data, at the right time.

Bio: Martin Walsh, Head of Digital Marketing at IBM

Martin is responsible for establishing, operationalising and accelerating IBM’s digital marketing capabilities and he is also responsible for developing strategic frameworks for all areas of the discipline from online advertising, eNurturing, Social Influence Marketing, Content Production & Publishing, Search Engine Marketing, Social CRM, Digital PR and digital measurement and he also is actively involved in executing marketing programs and campaigns.

Martin has more than 21 years senior marketing experience in the media, entertainment, sport & technology industries. Prior to joining IBM, Martin led Digital Marketing at Microsoft for four years and he has worked in senior marketing roles for organisations such as BMG, Telstra, Sydney 2000 Olympics and News Limited.

Prior to his role at Microsoft, Martin grew the eCommerce division of Tabcorp from less than $21m in annual sales to more than $700m in sales in less than 5 years. Martin is also active in the Australian Film industry writing, producing and marketing the award winning and critically acclaimed documentary, The Battle of Long Tan narrated by Sam Worthington, developing other movie projects and he also guest lectures at the Australian Film Television and Radio School (AFTRS).

Martin holds a Graduate Diploma and Master of Entrepreneurship & Innovation from Swinburne University in Melbourne.

Don’t Miss Out!

REGISTER FOR FREE NOW:  www.meetup.com/datarati



Meet Mark Higginson, Director of Neilsen Online

Meet Mark Higginson, Director of Neilsen Online tonight (Wednesday 23 June 2010) at the Sydney Data Miners event being held at 5:45pm at the City Hotel.

TOPIC: The new Digital Divide?

Whether a consumer had broadband or dialup was a key audience breakdown in the earlier days of the web. With Social Media now being one of the most talked about areas of internet consumption, how is use of sites like Facebook and Twitter pointing towards a new divide between groups of consumers: Who’s jumped in and who hasn’t and how are their consumption patterns different?

Mark Higginson Bio:

As Director of Analytics for Nielsen’s Online Division, Mark Higginson is responsible for the social media listening platform and custom analytics in Australia.

His experience covers product development and management of content publishing, online communities and creative online advertising. He is passionate about utilising consumer insights to meet business and commercial strategy.

Mark has worked in online publishing and advertising for over 12 years, initially as part of the team that set up ninemsn in 1997. He has been responsible for the implementation of online community platforms for both ninemsn and News Ltd as well as managing product strategies for leading content publishers in the news, entertainment, lifestyle, travel and business verticals.

For over 5 years he worked in online creative advertising managing creative advertising production for Nokia, Qantas, Sony Playstation and Nissan Tokyo amongst others.

Mark holds a BA (Hons) in Psychology from Sheffield University in the UK.

For FREE registration and event details, click here: http://www.meetup.com/datarati/calendar/13496817/



Meet Mark Higginson, Director of Analytics – Nielsen Online

Announcing a new Meetup for Sydney Data Miners!

WHAT: Meet Mark Higginson, Director of Analytics – Nielsen Online

WHEN: Wednesday, 23 June, 2010

TIME: 5:45 PM – 7:00PM

NOTE **** CHANGE OF VENUE ****

WHERE:

City Hotel
Level 2
Crn of King & Kent Street
Sydney, NSW 2000

TOPIC: The new Digital Divide?

Whether a consumer had broadband or dialup was a key audience breakdown in the earlier days of the web. With Social Media now being one of the most talked about areas of internet consumption, how is use of sites like Facebook and Twitter pointing towards a new divide between groups of consumers: Who’s jumped in and who hasn’t and how are their consumption patterns different?

Mark Higginson Bio:

As Director of Analytics for Nielsen’s Online Division, Mark Higginson is responsible for the social media listening platform and custom analytics in Australia.

His experience covers product development and management of content publishing, online communities and creative online advertising. He is passionate about utilising consumer insights to meet business and commercial strategy.

Mark has worked in online publishing and advertising for over 12 years, initially as part of the team that set up ninemsn in 1997. He has been responsible for the implementation of online community platforms for both ninemsn and News Ltd as well as managing product strategies for leading content publishers in the news, entertainment, lifestyle, travel and business verticals.

For over 5 years he worked in online creative advertising managing creative advertising production for Nokia, Qantas, Sony Playstation and Nissan Tokyo amongst others.

Mark holds a BA (Hons) in Psychology from Sheffield University in the UK.

REGISTER NOW: http://www.meetup.com/datarati/calendar/13496817/



Meet Duncan Brett, – Customer Insights at eBay Australia & New Zealand

Announcing a new Meetup for Sydney Data Miners!

WHAT: Meet Duncan Brett, – Business Analyst, Customer Insights Team at eBay Australia & New Zealand

WHEN: Wednesday, 7 April, 2010 5:45 PM – 7:00PM

NOTE **** CHANGE OF VENUE ****

WHERE:

University of Technology Sydney (UTS)
Building 10, Faculty of Engineering and Information Technology
Crn of Broadway & Jones Street
Sydney

Map: http://www.uts.edu.au/about/mapsdirections/bway.html

TOPIC:

With 1 of the largest data warehouses in the world eBay relies heavily on this rich source of information to target specific customers for promotions. 2009 saw a unique set of challenges for most businesses, eBay not excluded. Promotions was just 1 way eBay AU turned the business around in 2009 and ended the year posting results that the global business is calling ‘The Boomerang”. This presentation will aim to show analysts and marketers alike how our data warehouse was used to both target Buyers & Sellers pre promotion and also analyse the transactional activity post promotion in order to calculate ROI. In 30 minutes we will go through some examples of particular promotions, how the targeting was done, what were the objectives and ultimately how did we measure success.

Duncan Brett Bio:

With a total of 7 years experience in online analytics, Duncan Brett has been providing customer insights at eBay Australia for 3 years now. In a heavily data driven role Duncan uses a mix of technical & logical skills to solve problems presented to his team by a variety of business units within the company. As the go to person for customer insights, Duncan’s analysis covers everything from Buyer acquisition, category performance and customer segmentation.

DON’T MISS OUT!

REGISTER FREE NOW: http://www.meetup.com/datarati/calendar/12982473/




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