The Australian inventor of the black box flight data recorder, David Warren, has died aged 85.
Dr Warren, who died on Monday at a Melbourne nursing home, was involved in investigating the crash in 1953 of the world’s first commercial jet airliner, the Comet, as it was en route to Australia.
The challenge of determining the causes of the accident led him to the idea of a recording device that could withstand a crash where there were no survivors and no witnesses.
Filed under: Behavioural Targeting, Datarati, Technology | Tags: Behavioural Targeting, Demdex
Data is the lifeblood of the Web, but when it comes to advertising some of the most valuable data ends up all over the place. New York City startup Demdex
captures behavioral data on behalf of Websites and advertisers and stores it in a “behavioral data bank.”
The 14-employee company just raised $6 million in a series A financing, led by Shasta Ventures. Seed round investors First Round Capital and Genacast Ventures also participated, bringing the total capital raised by the startup so far to $7.5 million.
More: http://techcrunch.com/2010/05/10/demdex-6-million
Filed under: #mktgcloud, Algorithms, Analytics, Business Intelligence, Data, Datarati, Predicitive Modelling, Statistics, Technology | Tags: Google Ventures, Predictive Analytics, Recorded Future
Google has invested in a startup company that claims to be able to predict the future.
The company’s investment arm, Google Ventures, has sunk an undisclosed sum into Recorded Future, a Cambridge, Massachusetts-based startup that “offers customers new ways to analyze the past, present and the predicted future,” according to a new Google VenturesWeb site that went live on Monday.
Recorded Future’s own Web site doesn’t list any products for sale, but the company appears to have developed a data analytics technology that could be used to try to predict future stock market events or even terrorist activity, according to blog posts and videos on its site. The technology looks at how frequently an entity or event is referred to in the news and around the Web over a period of time, then uses that data to project how it might behave in the future.
Filed under: #mktgcloud, Cloud Computing, CRM, Datarati, Events, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Segmentation, Software as a Service, Technology, Web Analytics | Tags: Cloudforce, Marketing Cloud, Marketo, Salesforce.com
Last November, more than 18,000 people gathered in San Francisco for Dreamforce 2009, the cloud computing event of the year.
This year, Jim Steele, President, Worldwide Sales and Chief Customer Officer and the salesforce.com team will bring the best of Dreamforce to Australia for a thought leadership keynote on Cloud 2: The Future of Enterprise Computing in both Melbourne and Sydney.
Cloudforce 2 Australia is your opportunity to meet the salesforce.com executive team, to network with customers and partners, and to learn first-hand how businesses and executives across Australia and New Zealand are taking advantage of the cloud to deliver the business applications that they need in record time, with breakthrough results.
Datarati will be sponsoring this event in both Sydney & Melbourne. Be sure to come and see us demo the world’s fastest growing Marketing Automation database; Marketo.
Register Now: http://cli.gs/t2MeRJ
Filed under: #mktgcloud, Actionable Insights, CRM, Datarati, Technology | Tags: Chatter, Saatchi & Saatchi
Saatchi & Saatchi are beta testing Salesforce.com’s new ‘Chatter’ application.
We are beta testing it here internally at Datarati as well.
“Saatchi & Saatchi is beta-testing Chatter and we love it,” said Brand DuBose, management director, Saatchi & Saatchi.
“Chatter revolutionises the way our geographically dispersed teams can collaborate and boost productivity from anywhere. With Chatter, our people can change the game by sharing critical information, insights, and best practices to ensure that our biggest ideas and best work are implemented in real-time.”
Attention agency world!! – Suggest you look at Chatter and use it as a competitive advantage.
More: http://finance.yahoo.com/news/Salesforcecom-Expands-Chatter-prnews-3981956274.html?x=0&.v=1
& for more on ‘Chatter’ in the Marketing industry check out: http://www.mktgcloud.com
Filed under: A/B Testing, Actionable Insights, Analytics, Behavioural Targeting, Cloud Computing, CRM, Data, Datarati, Display Media, Email Marketing, Forms, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Search, Segmentation, Social Media, Software as a Service, Technology, Testing, Web Analytics | Tags: ADMA, Australian Direct Marketing Association, Marketing Automation
Tonight and tomorrow night I will be speaking at the Australian Direct Marketing Association’s (ADMA) Direct Marketing Course on the topic of ‘Marketing Automation’.
Topics covered will include:
- The marketing & sales divide
- The leaky funnel
- What is marketing automation?
- How does a marketing automation database (MAD) work?
- What does a marketing automation database do?
- Lead Generation, Scoring, Nurturing
- Website Tracking
- Email Marketing
- Landing Page Optimisation
- Marketing Asset Management
- Progressive Profiling
- CRM Database Integration
- Incoming lead processing
- Stay in Touch campaigns
- Mapping content to buyer stages and roles
- Accelerator campaigns
- Lead lifecycle campaigns
- ROI of lead nurturing
Don’t miss the ADMA Forum this year where I will also be presenting: www.admaforum.com.au
A great post from the guys at Tagman… Def worth a read for those who need a better understanding of how online tracking tags work.
Pretty much every digital initiative a marketer undertakes involves some form of tracking to facilitate or optimise.
All ‘drive-to-web’ marketing clearly has the requirement of having campaign conversion tags or pixels sitting on the confirmation pages to track the success of the campaign, while multivariate testing and retargeting initiatives need to anonymously identify the user so they know what copy/content or creative to show.
More: http://blog.tagman.com/?p=233
Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Behavioural Targeting, CRM, Data, Datarati, Datarati.TV, Email Marketing, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Optimisation, Segmentation, Software as a Service, Technology, Testing, Web Analytics | Tags: Ad:tech Sydney
Watch VIDEO NOW!: http://cli.gs/eER5zT
Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Behavioural Targeting, Cloud Computing, CRM, Data, Datarati, Datarati.TV, Email Marketing, Events, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Loyalty, Marketing Automation, Marketing Cloud, Optimisation, Retention, Search, Segmentation, Social Media, Software as a Service, Technology, Testing, Web Analytics | Tags: Ad:Tech Sydney 2010
Come down and visit us at Ad:Tech this week!
Booth #15 – Tuesday & Wednesday, March 16-17 (8:30am – 5:30pm)
Managing Director
Datarati Pty Ltd.
Filed under: #mktgcloud, A/B Testing, Ad Exchange, Ad Network, Algorithms, Behavioural Targeting, Datarati, Technology | Tags: AdExchange, Dataxu
Boston-based DataXu
, provider of a real-time online ad bidding and optimisation system, has secured $11 million in Series B funding to add to the $7.8 million in financing it raised in an earlier round (April 2009).
The DataXu platform creates campaign-specific data models and algorithms that value, purchase and optimise ad placements across all major ad exchanges (including Google, Yahoo and Microsoft’s) and other ad inventory sources – all while taking into consideration media context, consumer profiles and choice of creative.
More: http://techcrunch.com/2010/03/08/dataxu
