The Australian inventor of the black box flight data recorder, David Warren, has died aged 85.
Dr Warren, who died on Monday at a Melbourne nursing home, was involved in investigating the crash in 1953 of the world’s first commercial jet airliner, the Comet, as it was en route to Australia.
The challenge of determining the causes of the accident led him to the idea of a recording device that could withstand a crash where there were no survivors and no witnesses.
Filed under: Behavioural Targeting, Datarati, Technology | Tags: Behavioural Targeting, Demdex
Data is the lifeblood of the Web, but when it comes to advertising some of the most valuable data ends up all over the place. New York City startup Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a “behavioral data bank.”
The 14-employee company just raised $6 million in a series A financing, led by Shasta Ventures. Seed round investors First Round Capital and Genacast Ventures also participated, bringing the total capital raised by the startup so far to $7.5 million.
Filed under: #mktgcloud, Algorithms, Analytics, Business Intelligence, Data, Datarati, Predicitive Modelling, Statistics, Technology | Tags: Google Ventures, Predictive Analytics, Recorded Future
Google has invested in a startup company that claims to be able to predict the future.
The company’s investment arm, Google Ventures, has sunk an undisclosed sum into Recorded Future, a Cambridge, Massachusetts-based startup that “offers customers new ways to analyze the past, present and the predicted future,” according to a new Google VenturesWeb site that went live on Monday.
Recorded Future’s own Web site doesn’t list any products for sale, but the company appears to have developed a data analytics technology that could be used to try to predict future stock market events or even terrorist activity, according to blog posts and videos on its site. The technology looks at how frequently an entity or event is referred to in the news and around the Web over a period of time, then uses that data to project how it might behave in the future.
Filed under: #mktgcloud, Cloud Computing, CRM, Datarati, Events, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Segmentation, Software as a Service, Technology, Web Analytics | Tags: Cloudforce, Marketing Cloud, Marketo, Salesforce.com
Last November, more than 18,000 people gathered in San Francisco for Dreamforce 2009, the cloud computing event of the year.
This year, Jim Steele, President, Worldwide Sales and Chief Customer Officer and the salesforce.com team will bring the best of Dreamforce to Australia for a thought leadership keynote on Cloud 2: The Future of Enterprise Computing in both Melbourne and Sydney.
Cloudforce 2 Australia is your opportunity to meet the salesforce.com executive team, to network with customers and partners, and to learn first-hand how businesses and executives across Australia and New Zealand are taking advantage of the cloud to deliver the business applications that they need in record time, with breakthrough results.
Datarati will be sponsoring this event in both Sydney & Melbourne. Be sure to come and see us demo the world’s fastest growing Marketing Automation database; Marketo.
Register Now: http://cli.gs/t2MeRJ
Filed under: #mktgcloud, Actionable Insights, CRM, Datarati, Technology | Tags: Chatter, Saatchi & Saatchi
Saatchi & Saatchi are beta testing Salesforce.com’s new ‘Chatter’ application.
We are beta testing it here internally at Datarati as well.
“Saatchi & Saatchi is beta-testing Chatter and we love it,” said Brand DuBose, management director, Saatchi & Saatchi.
“Chatter revolutionises the way our geographically dispersed teams can collaborate and boost productivity from anywhere. With Chatter, our people can change the game by sharing critical information, insights, and best practices to ensure that our biggest ideas and best work are implemented in real-time.”
Attention agency world!! – Suggest you look at Chatter and use it as a competitive advantage.
& for more on ‘Chatter’ in the Marketing industry check out: http://www.mktgcloud.com
Filed under: #mktgcloud, A/B Testing, Actionable Insights, Analytics, Behavioural Targeting, CRM, Data, Datarati, Datarati.TV, Email Marketing, Landing Pages, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Optimisation, Segmentation, Software as a Service, Technology, Testing, Web Analytics | Tags: Ad:tech Sydney
Watch VIDEO NOW!: http://cli.gs/eER5zT