Filed under: Data, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Cloud, Revenue Performance Management (RPM), Segmentation | Tags: Stop Keep Start 2014
I am very excited to extend an invitation to you for StopKeepStart 2014. This event will be the largest Webcast of its kind created for the industry’s cutting edge digital and data-driven marketers.
This FREE Webcast will be streamed LIVE online at 9am on the morning of Wednesday 27th November. StopKeepStart is an exclusive event designed for those marketers who are ready to make a commitment to themselves, their team and their company in 2014.
So are you committed to:
STOP doing the things that don’t work in your marketing and campaign efforts?
KEEP doing the things that deliver revenue and profit to your businesses?
START doing the things that improve your lead & customer lifecycle communications?
If the answer to these questions is YES, then this event is for you.
With 2014 fast approaching, this is your chance to reflect, learn, share and network live online with other like minded marketers and industry thought leaders. I look forward to welcoming you on the day!
Filed under: Email Marketing
What touchpoints do you use along your lead and customer lifecycles?
Filed under: Uncategorized
Coming 4th September 2013
The data on the site, called AbouttheData.com, includes biographical facts, like education level, marital status and number of children in a household; homeownership status, including mortgage amount and property size; vehicle details, like the make, model and year; and economic data, like whether a household member is an active investor with a portfolio greater than $150,000. Also available will be the consumer’s recent purchase categories, like plus-size clothing or sports products; and household interests like golf, dogs, text-messaging, cholesterol-related products or charities.
Each entry comes with an icon that visitors can click to learn about the sources behind the data — whether self-reported consumer surveys, warranty registrations or public records like voter files. The program also lets people correct or suppress individual data elements, or to opt out entirely of having Acxiom collect and store marketing data about them.