Filed under: Uncategorized
Filed under: Web Analytics
In a previous article at Online Behavior, Auria Moore discussed the Inevitability of the Tag Management System, where she described the irony that the more useful and relevant your site becomes, the worse it may actually perform. This happens because websites are continuously adding tags to enhance their tracking, optimization or other functionality; this ends up crowding pages with third party tags and may slower the website.
For this reason, the Google Tag Manager, a free solution for tag management, is very welcomed, especially by Marketers. In the past, everything was controlled by webmasters, including website tracking, which was highly technical as it required dealing with log files. Then, in 2005, Google made the JavaScript method widely available with Google Analytics, but it still required a technical integration by webmasters as it required adding codes to the website.
Comprehensive Best Practices Guide Sets New Standard for Driving Social Marketing ROI
SAN MATEO, Calif. – September 2012 – Marketo, the leading provider of cloud-based marketing software, announced its all new Definitive Guide to Social Marketing. With 80+ pages of fresh content, expert insight and proven best practices, the latest in Marketo’s series of industry-leading workbooks helps marketers understand how to make every marketing campaign social, and how to implement social marketing strategies to improve lead generation and revenue growth.
Today, social is more than just a channel or tactic; it is a strategy that should be present in every aspect of marketing. Marketo’s Definitive Guide to Social Marketing explains how marketers can unlock the peer-to-peer communications and recommendations that are inherent in social to amplify the impact of every campaign. This guide is an all-purpose, go-to handbook that offers actionable strategies for all marketers, whether just starting out or already equipped with a well-defined social marketing plan.
In the past, marketers have thought of social marketing primarily as listening, responding, and publishing social updates. Although those are important, today’s marketer also needs to incorporate social into every marketing strategy. The real promise of the social explosion for marketers isn’t about updating a corporate feed; it’s about turning fans and customers into an army of powerful brand advocates.
“People trust what their friends and peers have to say about a company much more than they trust what the company has to say about itself,” said Jon Miller, vice president of marketing content and strategy at Marketo. “The Definitive Guide to Social Marketing shows companies how to tap into the power of peer-to-peer influence to amplify the reach and impact of every marketing campaign. It shares detailed strategies for leveraging the top social networks, and for adding a social component to every campaign you run.”
GET THE GUIDE HERE NOW!: http://pages2.marketo.com/dg2-social-marketing.html
Wolfram Alpha, the “computational knowledge engine” that quietly handles a large number of queries from Apple’s Siri, launched a new feature today that allows you to quickly get an overview ofall your data on Facebook.
The new report,says Wolfram CEO Stephen Wolfram, expands Wolfram Alpha’s “powers of analysis to give you all sorts of personal analytics.” The company plans to expand these reports with new features over time, but they already give you a pretty deep look at your Facebook habits.
CLICK HERE TO ANALYSE YOUR FACEBOOK PROFILE DATA: http://www.wolframalpha.com/input/?i=my+facebook&stopcache=1
http://techcrunch.com/2012/08/30/wolfram-alpha-launches-personal-analytics-reports-for-facebook/
