2013 in review
The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 13,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 5 sold-out performances for that many people to see it.
Click here to see the complete report.
Seasons Greetings from Datarati
December 17, 2013, 10:33 am
Filed under: Datarati
Top 5 Predictions for Marketers in 2014
Top 5 Predictions for 2014
1.) TECHNOLOGY: Marketers move from Blast Email to Marketing Automation
2.) STRATEGY: Marketers move from Outbound to Inbound Campaigns
Monthly adhoc outbound campaigns are out and inbound marketing campaigns are in. Content is king for fueling an inbound marketing strategy. Re-purposing content is key for this strategy to be effective. An example of this would be Stop Keep Start 2014 www.StopKeepStart.com
3.) PEOPLE: Marketers will engage & retain agencies who focus on Data
Marketers today are faced with hundreds of digital marketing solutions. http://www.gartner.com/newsroom/id/2522415
Data is at the core of all of these solutions and navigating these can be a timely and costly exercise. Marketers will engage with agencies who have a core competency in database marketing.
4.) PROCESS: Marketers will focus on improving Marketing & Sales Alignment
5.) METRICS: Marketers move from campaign metrics to revenue metrics