In this presentation, Professor Peter Fader illustrates a remarkably simple but powerful model to predict future repeat purchasing patterns in a standard spreadsheet environment. The particular focus here is on non-profits trying to project donations, but it’s broadly applicable to many other B2B and B2C companies as well. Beyond the performance of the model, this talk also offers useful insights about data management and managerial diagnostics for model assessment.
Professor Fader also discusses the gap between academic research and industry use of marketing data. As the Co-Founder of the Wharton Customer Analytics Initiative, he shares how this initiative uses an innovative crowdsourcing process to develop new statistical methods and apply them across a wide range of industries.
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video | Tags: Analytics, Data, Measurement, ROI
Faced with an increasing stream of data from the Web and other electronic sources, many companies are seeking managers who can make sense of the numbers through the growing practice of data analytics, also known as business intelligence. Finding qualified candidates has proven difficult, but business schools hope to fill the talent gap.
This fall several schools, including Fordham University’s Graduate School of Business and Indiana University’s Kelley School of Business, are unveiling analytics electives, certificates and degree programs; other courses and programs were launched in the previous school year.
International Business Machines Corp., which has invested more than $14 billion buying analytics industry companies such as Coremetrics and Netezza Corp. since 2005, has teamed up with more than 200 schools, including Fordham, to develop analytics curriculum and training.
Filed under: #mktgcloud, Analytics, Datarati, Metrics | Tags: Analytics, Marketing Metrics, Marketo
Meet Wondergraphs, a bootstrapped company that is building Web-based software that lets people do beautiful things with data. Suddenly, analysing corporate – or publicly available – data and creating graphs for reporting purposes becomes much more exciting than what it sounds like.
The Wondergraphs tool lets you easily and rapidly upload data you want to base your reports on and churn out great-looking charts in a flash (video demo). The tool lets you aggregate, group and filter any data you throw at it, using drag-and-drop, and enables you to create clear charts on the fly.
You can simply import data from Microsoft Excel through copy/paste, via CSV files or straight from online services like Google Spreadsheets and Factual. To fit the needs of developers, Wondergraphs also links to database systems like MySQL, Oracle, Microsoft SQLServer and MS Access, and offers an APIupon request to boot.
Any reports generated through Wondergraphs can be viewed online, or can easily be exported to Microsoft PowerPoint. The team is also building an impressive iPad app to add to the output line-up.
One caveat: to create reports and analyze data, one must have Flash player 10 installed, although Flash is not required for viewing reports.
Wondergraphs has offices in Leuven, Belgium and Sunnyvale, California.
The company has been developing its software for a few years now, and hasn’t raised a dime in outside funding yet. Wondergraphs co-founder and CEODirk Stevens tells me they’re currently looking for “the right type of early-stage investor” to step in and spur further growth.
I have a feeling investors – particularly the few seed investors we have here in Belgium – will soon be kicking themselves for not finding out about this particular startup before this post.
Filed under: #mktgcloud, Analytics, Datarati, Marketing Automation, Marketing Cloud, Metrics | Tags: Analytics, Metrics
What would a 10% increase in marketing budget do for your profits? Not sure? Well, good luck justifying your budget to the folks upstairs.
Our just released Definitive Guide to Marketing Metrics and Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging the metrics that matter. With compelling graphics and real-life examples of Marketo’s own metrics and tactics, this guide offers best practices and techniques for leveraging data to not only prove, but improve ROI.
This 70 page guide will teach you:
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Mobile app analytics provider Localytics, a graduate of the 2009 TechStars Boston class, has raised $2.5 million in new funding from Launchpad Venture Group, New York Angels and Hub Angels. This brings the company’s total funding to over $3 million.
Localytics offers a comprehensive mobile analytics platform to help give app developers and publishers with real-time reports on how customers use their applications on Android, Blackberry, iPad and iPhone devices. The startup’s product can be used to monitor basic usage, custom events, and enables publishers to dynamically generate custom segments and chart results with hourly granularity.
Today, Localytics is also unveiling a new premium offering, which includes a custom charting feature to build and share customized reports, additional analytics and more. time. Additionally, a new App
Comparison tool allows developers to compare performance across a number of apps. Developers can see which apps are contributing most to growth across different markets and platforms. The Premium version costs $95 per month for Android, BlackBerry, iPad, iPhone and Windows Phone 7 applications.
We have a number of discounts for the service. Readers that enter TC35X6 as a coupon code when signing up here for Localytics Premium before April 30, will get 35% off their first 6 months of the analytics service.
Localytics’s platform is being used by a number of well-known companies including News Corp., Skype, Bluefly, RueLaLa, Turner Broadcasting and more.
Kontagent’s platform gives Facebook app developers, game studios and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social event interaction and other variables. The new version allows developers to track and optimize advertising efforts, user virality, in-app mechanics, virtual goods, currency monetization, and more.
Now, social application developers can gain real-time insights into the behavior and activities of their social applications. Currently, the application monitoring system is regularly processing 10,000 social events per second and growing to tens of thousands a second. One of the virtues of using Kontagent’s real-time platform is that developers can detect technical problems with code release errors or system issues almost instantly.
The company seems to be growing fast—Kontagent is now tracking over 100 million monthly active users and over 15 billion messages per month. Its monthly active user base by over 300% in the past 12 months and counts a number of well known game developers as clients, including EA, Sony, Ubisoft, Take2, THQ, Konami, Perfect World, Gaia and Tencent.