Filed under: Ad Exchange, Ad Network, Behavioural Targeting | Tags: Behavioural Targeting, Display Ads, Quantcast, Quantcast Media Program
In a test of the viability of small online-ad companies, Quantcast has launched a new online ad-targeting service that is being closely watched by advertisers and investors.
Quantcast, a high-profile San Francisco start-up, is one of dozens of young companies helping broker targeted display ads — which typically contain both text and images, and are aimed at audiences selected for such characteristics as age, income or even probable personality traits.
Some of these start-ups sell targeted ads directly on behalf of media companies and other Web publishers. Others — like Quantcast — provide data to help companies, such as General Electric’s NBC Universal and Time-Warner’s Time Inc., sell targeted ads on their own.
Investors have poured millions of dollars into the fledgling businesses, hoping to discover the next Google or Yahoo that could change the way ads are sold online.
More: http://online.wsj.com/article/SB124684239585598449.html?mod=dist_smartbrief
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Privacy | Tags: Behavioural Targeting, House of Representatives, Online Advertising, Privacy
On Thursday, the House of Representatives subcommittees on communication and consumer protection plan to hold a joint hearing to discuss online advertising and privacy.
The lawmakers will hear testimony from online giants like Google (GOOG - news - people ), Facebook and Yahoo! ( YHOO -news - people ), as well as privacy advocates.
The digital advertising industry will be watching for signs that Congress is preparing regulation that could limit so-called “behavioral advertising,” the fine-grained ad-targeting methods used by companies like Google property DoubleClick and Microsoft (MSFT - news - people ) unit Aquantive.
More: http://www.forbes.com/2009/06/17/online-advertising-privacy-technology-security-congress.html
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Datarati | Tags: Ad Exchanges, Behavioural Targeting, Datarati, OMMA
Very cool to see the ‘Datarati’ term i coined last year is catching on.
” A new generation of data doyens emerged on the scene in the past year or so who parse online behaviors in new ways and also package and sell audiences differently.
From behavioral network exchanges to targeting technologies that leverage social networks, personal affinities, and media sharing, among other cyberspace behaviors.
But are these folks bringing value to the ecosystem and truly justifying the added effort and expense they incur?
Are we over-automating both the reading of behavioral data and execution of ad campaigns. “
Watch the video here: http://au.truveo.com/Grilling-the-New-Datarati/id/3897815340
Filed under: Ad Exchange, Ad Network, Behavioural Targeting | Tags: Behavioural Targeting, Federal Trade Commission
The Federal Trade Commission is putting the advertising industry on notice: either implement stronger privacy protections when it comes to behavioral targeting or we will do it for you.
In the FTC’s 48-page Staff Report on Behavioral Advertising (PDF), the commission includes a set of four revised principles, which are currently non-binding.
More: http://www.washingtonpost.com/wp-dyn/content/article/2009/02/12/AR2009021201774.html
Filed under: Behavioural Targeting | Tags: Behavioural Targeting, Geotargeting, location based advertising
In the user-centric and thus behaviorally driven world of contemporary marketing, the implicit assumption of most marketers is that more is always better, particularly when more means more data points about who’s browsing a Web site, what they’re doing there, and have done previously online.
Sometimes, however, it can be more relevant to focus not on what consumers are doing — but on where they’re doing it from, as Kerry Langstaff, vice president of marketing at Quova, explains below.
Full Story: http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=96900
Filed under: Analytics, Behavioural Targeting | Tags: Analytics, Behavioural Targeting, MC Hammer
Want to hear MC Hammer talk Analytics and Behavioural Targeting??
You can’t watch this: http://www.youtube.com/watch?v=k6aBITJuSQA
