Behavioural targeting using IP addresses
December 23, 2008, 5:42 am
Filed under: Behavioural Targeting | Tags: Behavioural Targeting, Geotargeting, location based advertising
Filed under: Behavioural Targeting | Tags: Behavioural Targeting, Geotargeting, location based advertising

In the user-centric and thus behaviorally driven world of contemporary marketing, the implicit assumption of most marketers is that more is always better, particularly when more means more data points about who’s browsing a Web site, what they’re doing there, and have done previously online.
Sometimes, however, it can be more relevant to focus not on what consumers are doing — but on where they’re doing it from, as Kerry Langstaff, vice president of marketing at Quova, explains below.
Full Story: http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=96900
You can’t touch MC Hammer & Analytics
October 7, 2008, 10:53 pm
Filed under: Analytics, Behavioural Targeting | Tags: Analytics, Behavioural Targeting, MC Hammer
Filed under: Analytics, Behavioural Targeting | Tags: Analytics, Behavioural Targeting, MC Hammer
Want to hear MC Hammer talk Analytics and Behavioural Targeting??
You can’t watch this: http://www.youtube.com/watch?v=k6aBITJuSQA



Very cool to see the ‘Datarati’ term i coined last year is catching on.
