Will Scully-Power: Managing Director, Datarati


What your cookie says about you?
January 15, 2011, 8:39 pm
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Datarati | Tags: ,

I came across BlueKai’s Registry which brings transparency to consumers by allowing them to see what preferences are being logged via the cookies on their computer.

Furthermore, consumers can also control their anonymous profile by managing their topics of interest.

Your preferences may be used anonymously to influence which types of marketing messages you receive across partner sites that we work with. Or you can choose to not participate at all via an opt‐out.

As an added incentive, you will receive a benefit for participating in the BlueKai Registry.

Go check it out: http://tags.bluekai.com/registry




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