Will Scully-Power: Managing Director, Datarati

DFA Analytics is the new reporting and visualisation tool for viewing advertising performance data. It shares similar technology with Google Analytics; if you’ve used Google Analytics before, you can quickly come up to speed with the easy-to-use graphical reporting tools that are now part of DFA.

With DFA Analytics, you can:

• Get frequent updates–about every three hours–of your campaign performance data.
• See account performance at a glance, in easy-to-understand charts and graphs.
• Drill down through reports at the advertiser, campaign, site, ad, and creative levels.

You can also review performance by:

• Country, designated market area (DMA), state, city, area code, or zip code.
• Hour, day, week, month, and one or more date ranges.
• Browser, operating system, and connection speed.