Filed under: iPhone | Tags: Data Capture, Engagement Ads, iPhone, Pointroll
Pointroll the most prominent rich media vendor, is getting in on the iPhone’s rich features and multi-touch action.
The Gannet-owned firm has begun offering advertisers and agencies the ability to use its trademark expandable ads when targeting users of the device.
PointRoll also supports video, coupon downloads, maps, click-to-call, and data capture features.
Facebook started testing a new “progress bar” module to new users’ profile pages to encourage them to quickly become more deeply engaged with the site. When new users join Facebook, they’ll see a partially full blue bar with a list of next steps they can take to “make it go up.”
Interestingly, however, friends can also help new users “make progress” by suggesting new friends for them or interacting with content they’ve created. In the screenshot above, for example, Kye’s friends can help him “move up” by commenting on photos he’s uploaded. This in turn accelerates the rate at which new users get introduced to some of the core value propositions that Facebook offers. LinkedIn has been doing this for years, but their progress bar is not visible to friends/connections – only yourself.
What are friends for right?
A very very smart data capture and enrichment strategy. Nice work FB!
Some data capture form tools that I came across today.
http://www.wufoo.com
http://www.icebrrg.com
http://www.formassembly.com
