Webtrends today launched their data warehouse capability. The WebTrends Marketing Warehouse™ functions as an open, standards-based hub for the analysis and storage of online and offline data.
This enterprise-scale data platform offers a published data schema and support for standards-based data exchanges, providing flexible integration of web data with virtually any other enterprise information source, application or system.
Filed under: Business Intelligence, Data, Segmentation, Web Analytics | Tags: Data Warehouse, Omniture, SiteCatalyst
What is Omniture DataWarehouse?
Omniture DataWarehouse is a repository of SiteCatalyst data that stores information similar to that which you can see in SiteCatalyst. While many customers think DataWarehouse is only a backup of their data, it is actually much more than that. To understand DataWarehouse, you need to first understand how it differs from SiteCatalyst. Want to know more: http://blogs.omniture.com/author/agreco/