Filed under: #mktgcloud, Data, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: Data, Datarati, Marketing Automation, Marketo, Revenue Performance Management
REGISTER HERE: http://www.letstalkbusiness.nsw.gov.au/2012-program/data-strategies/
Filed under: #mktgcloud, Datarati, Visualisation | Tags: Data, Infographic
Investors have poured billions into start-ups collecting and crunching data in a way that can be applied to marketing initiatives. The wealth of data available and the speed at which it can be analyzed and meaningfully applied is changing the advertising industry.
Yet, companies who provide that type of technology face a big challenge in educating the industry on how to put that data to work to better their businesses.
Full Story: http://blogs.wsj.com/venturecapital/2011/10/04/data-and-storytelling-come-together-at-advertising-week
Filed under: #mktgcloud, Analytics, Datarati, Social Media | Tags: Data, Facebook, Insights
On the eve of Advertising Week, Facebook last night announced that it will provide several new Page Insights metrics to marketers to help them gauge their reach on the social network. Along with total friends of fans and total weekly reach, “People Talking About This” will show the total number of stories published by Facebook users that mention a brand, including wall posts, comments, shares, and more. We’ve learned the new metrics will roll out on Wednesday.
The metrics will help brands measure their earned media on Facebook in addition to their paid ads and owned Page posts. While the Insights tab will only be visible to admins, a simple count of People Talking About This will be publicly available on a brand’s Page beneath their total Like count. This will give businesses some ability to benchmark themselves against competitors. Users can expect more purposefully viral marketing and ad campaigns on Facebook now that brands can accurately track their reach.
More: http://www.insidefacebook.com/2011/10/03/people-talking-about-this-page-insights
Filed under: #mktgcloud, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: Data, Datarati, Marketing Automation, Marketo, Revenue Performance Management (RPM)
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV, Video | Tags: Analytics, Data, Measurement, ROI
Filed under: #mktgcloud, Analytics, Data, Datarati, Social Media, Twitter | Tags: Analytics, Data, Twitter
How much traffic does your website receive from Twitter? Twitter Web Analytics, a new tool announced Tuesday, should help provide some clarity to website owners who rely on the information network for content distribution.
Twitter Web Analytics is intended to give website owners more data on the effectiveness of their Twitter integrations. It’s powered by BackType, the social analytics company that Twitter acquired in July.
Twitter Web Analytics, explains BackType founder and new Twitter platform staffer Christopher Golda, will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.
The tool is free and currently in beta. A small group of partners will gain access to Twitter Web Analytics this week, and Twitter will roll it out to all website owners in a few weeks. An API will also be released for developers.
More: http://mashable.com/2011/09/13/twitter-web-analtyics/
Filed under: #mktgcloud, Actionable Insights, Analytics, Datarati | Tags: Automated Insights, Data
Exclusive - StatSheet, which specializes in realtime content automation, is expandingbeyond sports to apply its technology to other data-intensive verticals where the cost of creating high-quality content remains high.
The company has decided that a new name will better reflect its broadened focus, and will henceforth be known as Automated Insights. Furthermore, the startup has secured $4 million in new funding to spur growth.
The financing round was led by Court Square Ventures and OCA Ventures, with participation from IDEA Fund Partners and other existing investors. They raised $1.3m earlier.
For the record, Automated Insights will be entering new markets (think finance, weather, real estate etc.) but will maintain the StatSheet brand for its sports offerings whilst doing so.
Automated Insights’ technology automatically turns raw data into narrative content and visualizations. The content that is output is written entirely by software but can subsequently be formatted as headlines, summaries, and long-form articles, and then distributed via the Web, mobile applications and through social media.
They recently applied its technology to power Major League Baseball (MLB) coverage. The company is now looking to debut team-centric sites and mobile apps for all 32 NFL and 244 NCAA Division I College Football teams (see an example).
Since November, the company says, its software has generated over 100,000 articles (covering both NCAA Basketball and MLB).
Worth noting: Automated Insights has gotten this far with only 12 employees, in less than a year, because most of what they do is completely automated.
More: http://techcrunch.com/2011/09/12/statsheet-changes-name-to-automated-insights-lands-4-million
