Filed under: #mktgcloud, Data, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: Data, Datarati, Marketing Automation, Marketo, Revenue Performance Management
Filed under: Datarati, Datarati.TV, Events, Marketing Automation, Revenue Performance Management (RPM) | Tags: Ad:tech, Datarati, Marketo
1.) Marketers need to focus on REVENUE metrics to earn a seat at the revenue table.
2.) Marketers need to move from quantity KPI’s to quality KPI’s.
3.) Marketers need to stop throwing ALL leads over the fence to the sales team as this creates cherry picking from the sales team and tension between both marketing and sales about true “lead quality”.
4.) Marketers need to start their strategic marketing planning with a Revenue target and work backwards. Identity how many leads they need at each stage of the Revenue Cycle to ensure their sales team hit their revenue target.
5.) Marketers need to escape “Excel Hell” by centralising all of their marketing data (email, search, web, mobile, display) in a Marketing Automation Database and then integrate this database with their internal CRM database.
6.) Marketers need to set up a scoring methodology which allows them to score their prospects and customers explicit data e.g. demographic as well as their implicit data e.g. web, search, email behaviour to ensure they focus on those customers who are highly engaged and prioritise those that need follow up.
7.) Marketers need to take those prospects and customers who are are not yet ready to engage with sales and place them into nurturing campaigns. Marketers need to A/B test the content of these campaigns to ensure they are targeting each prospect and customer with relevant content with is creating action e.g. a click.
8.) Marketers need to analyse the key touchpoints and influences within the prospect and customer lifecycles to identify which marketing channels are having an impact at specific stages of the buyers journey.
9.) Marketers need to focus on identifying trends in their data and taking action on their insights to ensure they optimise what’s working and what’s not.
10.) Marketers need to aim for the end goal of Marketing Automation which is being able to predict marketing’s impact on revenue contribution to an organisation.
Ready to get started?
Will Scully-Power
Managing Director
Datarati
+ 612 9045 0946
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REGISTER HERE: http://www.letstalkbusiness.nsw.gov.au/2012-program/data-strategies/
As a member of Marketo Customer Success Team, your goal is to provide fast and friendly world-class support through creative, flexible solutions and empower Revenue Performance Management success. The Marketing Campaign Analyst is expected to take on support cases of moderate complexity and be able to manage your own priorities. We partner with our employees to provide an exciting work environment that everyone has an opportunity to shape. We value team players who are self-directed and want to influence the next wave in SaaS technology and Service innovation.
This role will be based in Sydney, Australia at Datarati, our exclusive Asia-Pacific partner (http://www.datarati.com.au)
KEY RESPONSIBILITIES
- Be a subject matter expert in Marketo technology and apply it to Marketo customers’ business processes
- Provide business and technical solutions to help customers optimise use of solution
- Communicate clearly and precisely with customers in written and verbal form, and maintain accurate and timely records in our case tracking system
- Maintain ownership of cases until resolution, drive other teams as needed and set customer expectations
- Perform problem characterisation, reproduction, diagnosis, and root cause analysis
- Work with Services and Engineering personnel to resolve product issues or escalating as necessary
- Configure customer systems to meet requirements
- Author Knowledge Base Articles / Technical Notes
- File enhancement requests and work with product management to translate business needs to product requirements
- Meet individual case management, SLA, and C-Sat goals
SKILLS, EXPERIENCE & EDUCATION
- BS Computer Science or equivalent experience
- At least 2 years of progressive experience diagnosing and resolving problems in complex software environment.
- Experience providing direct support to external customers by phone, electronically, and face-to-face.
- Demonstrated experience supporting enterprise software solutions, ideally Marketing Automation, CRM, PRM, or SFA applications
- Excellent organizational skills -ability to prioritise, manage, multi-task and execute projects cross-functionally
- Superior communications skills (presentation, written, and verbal) and ability to interact effectively with all levels of professional staff. Ability to explain complex concepts simply.
- Excellent problem-solving skills and ability to navigate challenging situations in a professional manner.
- Demonstrated experience in one or more of the following additional areas a plus: Database technology (SQL); Web technology (HTML, JavaScript, CSS, XML, PHP)
- Familiarity with SaaS solutions a plus
- Fluency in a second Asian Language would be a distinct advantage
ABOUT MARKETO
Marketo is the revenue cycle management company, transforming how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.
Interested? Please contact Will Scully-Power, Managing Director at Datarati at will.sp@datarati.com.au
Filed under: #mktgcloud, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: Data, Datarati, Marketing Automation, Marketo, Revenue Performance Management (RPM)
