Last year, we introduced you to MemSQL, a plucky young Y Combinator alum that was building technology that would let developers give their databases a Nitrous boost, while simplifying application development and maintenance. Founded by ex-Facebookers Eric Frenkiel and Nikita Shamgunov, MemSQL raised $2.1 million in seed funding last July from an impressive roster of investors, before going silent to plug away at their private beta.
After a year of development, MemSQL is officially ready for primetime. Today, the startup launches its next-gen database into the world, and it’s got some shiny new coin to go with its new product, bringing total investment to $5 million. As part of the follow-on seed funding, existing investors First Round Capital, SV Angel, Y Combinator, Paul Bucheit and Ashton Kutcher are joined by IA Ventures, Max Levchin, Aaron Levie and Data Collective — to name a few.
The startup intends to use its new capital to scale its infrastructure and take advantage of areas of the market where fast analysis of machine data is crucial, like financial services, digital advertising technology, and telecom and mobile services.
Those familiar with the space may wonder what makes MemSQL so special, out of the multiple VC-backed, already-been-around-for-awhile “newSQL” startups out there doin’ their thing. (Like Clustrix, GenieDB, VoltDB, RethinkDB, ScaleDB, JustOneDB, Tokutek, Akiban, CodeFutures, ScaleBase, etc.)
I am excited to announce that today we achieved a significant milestone in the life and development of our agency Datarati!
Today, we signed and welcome’d our 50th client to the Datarati family! We are truly working with some amazing clients and have developed some long lasting relationships which we look forward to continuing to grow into the future!
For the past three years, we have been working hard in the market to educate marketers in Australia, New Zealand and the wider Asia-Pacific region on how to use their Marketing & Sales data to help drive revenue performance within organisations! It’s great to see so many of our clients starting to realise this shared vision of what’s possible when you combine smart people, processes and proven methodologies with the world’s leading Marketing Automation & Salesforce Automation databases.
We are continuing to grow and invest in our Customer Success Team throughout the APAC region, by focusing on attracting and retaining the brightest talent from within our industry.
This is just the beginning of our story.
We have big growth plans for the future of our agency and look forward to continuing to share our journey with each and every one of you!
In closing, we celebrated with all our clients at our 3rd Birthday Party in Sydney last Friday night! Click here to see the photos: http://www.facebook.com/media/set/?set=a.10151021565972527.475522.120090702526&type=3
p.s. we’re hiring!
+61 400 828 866
Data visualization isn’t always easy, especially if your data is coming from a wide variety of sources. Datahero, which is launching its private alpha today, wants to make it easier for individuals, small companies and even enterprises to visualize and understand their data without having to worry about data formats and SQL queries. The company plans to opens its web-based service up to the public later this year. As the company’s co-founders Chris Neumann and Jeff Zabel told us earlier this week, Datahero also just raised a $1 million funding round led by Foundry Group, with participation by Neu Venture Capital, Dave Kellogg, Tasso Argyros, Mayank Bawa, Mike Greenfield, and Jonathan Goldman.
The company’s co-founders are both tech industry veterans, but are coming to this new business from two different directions. Neuman previously worked at Aster Data, a big data analytics company that was doing “big data analytics” before anybody really called it that. Zabel, on the other hand, previously worked on consumer-facing products at BMW’s Palo Alto lab, where he was, among other things, responsible for BMW’s iPhone integration and Google Maps send-to-car-GPS functionality.
In an interview earlier this week, Neumann and Zabel noted that, in their view, there has been a big shift in how people want to interact with their data now that they have so much information at their fingertips. Current business intelligence tools, however, are often antiquated and hard to use. Combing their expertise in big data analysis and consumer-facing design, the two decided to tackle this problem.
While Datahero is still keeping its user interface out of the public eye, the co-founder told me that the idea here is to make it extremely easy to import data either directly from services the company is partnering with (though they wouldn’t say who they are working with) or from basic CSV files. Datahero will try to figure out how to interpret and display this data in the best possible way. Power users, however, will also be able to go in and manipulate the data and the way it is visualized in any way they want. This, says the company, will allow non-experts to do their own data analysis, something that is currently still hard in most business environments, making this space ripe for disruption.
It’s hard not to look at this product without wondering if this isn’t more of a feature that a company like Salesforce.com, SAP or Microsoft would offer as part of their overall business solutions. Neumann and Zabel, however, argue that what they are doing is more than just a feature, as they are not beholden to any vendor and let users import data from any source they want.
While the company isn’t talking about its plans for the future, it’s pretty obvious that the ambition here goes far beyond pie charts and scatter plots. With its teams’ background in big data analysis, visualization is surely just one of the first areas the company plans to tackle and more advanced analysis tools will surely follow soon.
Filed under: #mktgcloud, Data, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: Data, Datarati, Marketing Automation, Marketo, Revenue Performance Management
Filed under: Datarati, Datarati.TV, Events, Marketing Automation, Revenue Performance Management (RPM) | Tags: Ad:tech, Datarati, Marketo
1.) Marketers need to focus on REVENUE metrics to earn a seat at the revenue table.
2.) Marketers need to move from quantity KPI’s to quality KPI’s.
3.) Marketers need to stop throwing ALL leads over the fence to the sales team as this creates cherry picking from the sales team and tension between both marketing and sales about true “lead quality”.
4.) Marketers need to start their strategic marketing planning with a Revenue target and work backwards. Identity how many leads they need at each stage of the Revenue Cycle to ensure their sales team hit their revenue target.
5.) Marketers need to escape “Excel Hell” by centralising all of their marketing data (email, search, web, mobile, display) in a Marketing Automation Database and then integrate this database with their internal CRM database.
6.) Marketers need to set up a scoring methodology which allows them to score their prospects and customers explicit data e.g. demographic as well as their implicit data e.g. web, search, email behaviour to ensure they focus on those customers who are highly engaged and prioritise those that need follow up.
7.) Marketers need to take those prospects and customers who are are not yet ready to engage with sales and place them into nurturing campaigns. Marketers need to A/B test the content of these campaigns to ensure they are targeting each prospect and customer with relevant content with is creating action e.g. a click.
8.) Marketers need to analyse the key touchpoints and influences within the prospect and customer lifecycles to identify which marketing channels are having an impact at specific stages of the buyers journey.
9.) Marketers need to focus on identifying trends in their data and taking action on their insights to ensure they optimise what’s working and what’s not.
10.) Marketers need to aim for the end goal of Marketing Automation which is being able to predict marketing’s impact on revenue contribution to an organisation.
Ready to get started?
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As a member of Marketo Customer Success Team, your goal is to provide fast and friendly world-class support through creative, flexible solutions and empower Revenue Performance Management success. The Marketing Campaign Analyst is expected to take on support cases of moderate complexity and be able to manage your own priorities. We partner with our employees to provide an exciting work environment that everyone has an opportunity to shape. We value team players who are self-directed and want to influence the next wave in SaaS technology and Service innovation.
This role will be based in Sydney, Australia at Datarati, our exclusive Asia-Pacific partner (http://www.datarati.com.au)
- Be a subject matter expert in Marketo technology and apply it to Marketo customers’ business processes
- Provide business and technical solutions to help customers optimise use of solution
- Communicate clearly and precisely with customers in written and verbal form, and maintain accurate and timely records in our case tracking system
- Maintain ownership of cases until resolution, drive other teams as needed and set customer expectations
- Perform problem characterisation, reproduction, diagnosis, and root cause analysis
- Work with Services and Engineering personnel to resolve product issues or escalating as necessary
- Configure customer systems to meet requirements
- Author Knowledge Base Articles / Technical Notes
- File enhancement requests and work with product management to translate business needs to product requirements
- Meet individual case management, SLA, and C-Sat goals
SKILLS, EXPERIENCE & EDUCATION
- BS Computer Science or equivalent experience
- At least 2 years of progressive experience diagnosing and resolving problems in complex software environment.
- Experience providing direct support to external customers by phone, electronically, and face-to-face.
- Demonstrated experience supporting enterprise software solutions, ideally Marketing Automation, CRM, PRM, or SFA applications
- Excellent organizational skills -ability to prioritise, manage, multi-task and execute projects cross-functionally
- Superior communications skills (presentation, written, and verbal) and ability to interact effectively with all levels of professional staff. Ability to explain complex concepts simply.
- Excellent problem-solving skills and ability to navigate challenging situations in a professional manner.
- Familiarity with SaaS solutions a plus
- Fluency in a second Asian Language would be a distinct advantage
Marketo is the revenue cycle management company, transforming how marketing and sales teams of all sizes work — and work together — to accelerate predictable revenue. Marketo’s solutions are both powerful and easy to use, providing explosive revenue growth throughout the revenue cycle from the earliest stages of demand generation and lead management to deal close and continued customer loyalty.
Interested? Please contact Will Scully-Power, Managing Director at Datarati at firstname.lastname@example.org