A great post from Anil Batra’s Blog…
The Web is all about choices and Analytics is all about understanding the choices by analyzing the behavior patterns:
Who are my right customers? Why do they make the choices that they do? What opportunities are worth chasing? What features will provide the most value? What is the best time-to-market, and most important which customers are most important.
While it’s difficult to make ALL the right choices, one has to make most of them right for the campaign, site, or product to succeed.