The $300 Million Button
January 16, 2009, 12:10 am
Filed under: Forms | Tags: Forms, Online Conversion, User Interface Design
Filed under: Forms | Tags: Forms, Online Conversion, User Interface Design
It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
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Where do your customers drop off the form?
Clicktale has launched a new conversion funnel report which allows website owners to further understand how much visitors interact with pages containg forms.
The Conversion Report reveals how many visitors:
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Landed on the page containing the online form
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Left without even touching the form
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Started filling-in some information
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Left in the middle without even try to submit the form
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Attempted to submit the form
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Left after trying and failing to submit the form
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Successfully completed the form
Read the entire post here.
Data capture – Form tools
Some data capture form tools that I came across today.
http://www.wufoo.com
http://www.icebrrg.com
http://www.formassembly.com
