The Data Driven Marketer
July 31, 2009, 7:22 am
Filed under: A/B Testing, Multivariate Testing, Search, Testing | Tags: Google Adplanner, Google Insights for Search, Google Website Optimiser
Filed under: A/B Testing, Multivariate Testing, Search, Testing | Tags: Google Adplanner, Google Insights for Search, Google Website Optimiser
The latest episode of Data Driven Discussions focuses on two of Avinash’s favorite tools in addition to Google Analytics and Google Website Optimizer: Insights for Search and Ad Planner.
More: http://analytics.blogspot.com/2009/07/new-ddd-episode-tools-for-marketers.html
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Google’s Adplanner launches with Australian Demographic data
January 15, 2009, 12:38 am
Filed under: Behavioural Targeting, Search, Web Analytics | Tags: Demographic Data, Google Adplanner
Filed under: Behavioural Targeting, Search, Web Analytics | Tags: Demographic Data, Google Adplanner
From tomorrow Google will incorporate Australian Demographic data in its Adplanner application.
Now you will have the same functionality when selecting Australia as the audience country as you have experienced for existing regions such as the USA.
Check it: http://www.google.com/adplanner
