Filed under: Datarati, Web Analytics | Tags: Avinash Kaushik, Google Analytics, Nick Mihailovski
Avinash Kaushik & Nick Mihailovski answer questions about Analytics and other Google tools.
In this episode they discuss:
- Strategies for non-bounced non-converted visitors (Macro vs. Micro conversion)
- Ways to report total number of keywords over time
- Benefits to tracking transactions as conversion goals
- Tracking unique visitors to specific web pages
- Path analysis for keyword reports — why it’s bad and what to do instead
- How Google Analytics can be used on affiliate sites
- How site owners can exclude themselves from being tracked by Google Analytics
- How to properly track sites that reside on different domains but use a shopping cart on a different, common, site (cross domain tracking)
Filed under: Datarati | Tags: Google Analytics, Google Website Optimiser, Obama Presidential Campaign
In this 50 minute talk by Dan Siroker, Director of Analytics for the Obama Presidential campaign, he explained how they used data to win the election.
He shows how they used tools like Google Analytics and Website Optimizer to get more engagement and more donations.
He also describes the lessons that they learned throughout the campaign.
With the successful election behind him, Dan is now focused on his startup, CarrotSticks, and he explains how he’s using the same principles within his own company.
Filed under: Actionable Insights, Datarati, Search | Tags: Google Analytics, Keyword Research, Wordstream
WordStream, recently added 2 new features to its service offering: Google Analytics API integration and multi-source keyword .
WordStream is the first keyword tool provider to integrate their software with Google Analytics, layering on tools to help search marketers take action on top of the data provided by the popular analytics service.
Multi-source keyword analytics enables user to aggregate not only paid and natural search data, but also keyword tool estimates and brainstormed keyword ideas into one integrated dashboard. This means more efficient and more comprehensive keyword targeting, which will lead to more and better targeted Web traffic.
More: http://www.webanalyticsworld.net/2009/11/keyword-research-analytics-together-in.html
The last 12 months have seen the Google Analytics (GA) product evolve into a serious contender for a do-it-all product for most businesses, a period that has also seen Yahoo! get serious with analytics through the purchase of the not-so-well-know European product called Indextools – the decision by Yahoo! to make the Indextools product free with a rebrand into Yahoo Web Analytics (YWA) has turned the free market into a rich, dynamic, competitive space that’s seeing incredible product innovation.
Presentation: http://www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual?src=embed
Filed under: Analytics, Datarati, Web Analytics | Tags: Customer Data, Google Analytics
Last week Avinash Kaushik lead a discussion to share ways for Using Data to Better Connect with Your Customers.
Avinash explained how to find and use data from Google Trends for Websites, Insights for Search, and Ad Planner.
Avinash offered tips for using this data to focus on your most relevant audiences and maximize your return-on-investment immediately.
Watch Now: http://www.youtube.com/watch?v=WxJFdxlppu8
Tech Lead at Google Analytics, Ruth Doane, explains what happens to your data once it is sent to Google Analytics – it’s a ‘under the hood’ look of how data is collected and organized. Ruth and team also take us through how the Google Analytics API works.
Video: http://www.youtube.com/watch?v=daTSQ7-f6eU&feature=player_embedded
Filed under: Web Analytics | Tags: Actionable Insights, Google Analytics, Google Intelligence
Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first — not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales.
The tool may highlight the information needed to improve conversions, rather than serve up all the raw data that cloud decisions. Today, the Google Analytics dashboard presents all the data in columns. In the future, the tools could suggest the most important data that requires attention. “It might alert the user when conversion rates in the United Kingdom decline,” says Avinash Kaushik, Google analytics evangelist.
More: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114345
Filed under: Datarati, Web Analytics | Tags: Actionable Insights, Google Analytics
A first step toward actionable insights! Yay Google! YAY!
Part of running a good experiment is documenting what you are testing and the results. Google released a new feature today called experiment notes, which helps you include documentation as part of your testing. For any of your experiments you can now add your own annotations.
What you put in your note depends on what stage your experiment is in. If you’re still designing your experiment you might include your testing hypothesis or some variations you’re considering. As your experiment is running, you might include any external factors that might have an impact on your conversion rate. And as your experiment concludes you might include some thoughts on why variations performed as they did.
Filed under: Datarati, Web Analytics | Tags: Google Analytics, Website Optimiser
Listen to godfather of analytics recommendation: http://www.youtube.com/watch?v=o1q5PiNyMU4
Filed under: Segmentation, Web Analytics | Tags: Demographic Data, Google Analytics
The Google Analytics team explain how to capture demographics data into custom variables and then segment the demographics data by visits, goals, and revenue.
More: http://www.webanalyticsworld.net/2009/07/capturing-demographics-in-google.html
