Filed under: #mktgcloud, Datarati, Web Analytics | Tags: Google Analytics, Web Analytics
This is simply ridiculous.
Concluding that Google hasn’t adequately complied with their demands, German data protection officials are warning that web companies in the country could face a “steep fine” if they use Google Analytics.
The big issue? Google collects the full IP addresses of users — even those who request anonymity — and sends the information to Google servers in the U.S. for processing. Some in Germany, which has extremely strict privacy laws, believe the practice illegal because it violates an individual’s privacy — however, Google isn’t liable under existing laws.
“We must clearly say: What Google offers is not enough,” Johannes Caspar, commissioner for data protection in Hamburg where Google Germany is based, was quoted as saying in a local paper earlier this week.
Germany is also refusing to further negotiate with Google, breaking off talks that began in November 2009. Caspar said data from Safari and Opera browsers can’t be properly protected by a previouslyannounced browser add-on, which exposes 10 percent of Internet users in the country (Google also announced that addresses are made anonymous by using only a portion of the IP addresses).
This is the app I use to access Google Analytics on my iPhone. http://itunes.apple.com/us/app/bam-analytics-pro/id341086582?mt=8
Recently, Google AdWords announced the launch of Search Funnels, a new set of reports available only in AdWords that describe the Google search ad click and impression behavior leading up to a conversion.
They are rolling out over the next few weeks and work if you are using AdWords Conversion Tracking or importing your Google Analytics goals into AdWords.
What are Search Funnels?
Currently, conversions in AdWords are attributed to the last ad clicked before the conversion happened. However, it’s likely that customers perform multiple searches prior to finally converting.
These reports provide data on how “upper-funnel” keywords behave on the conversion path prior to the last ad click. These funnels are not to be confused with funnels in Google Analytics, which are on-site funnels. These are the paths users take when seeing and clicking on your ads after doing a search on google.com, on the way to converting. They look back 30 days prior to the conversion.
In addition to a Top Conversions report, Search Funnels consists of 7 reports including Assisted Conversions, First and Last ClickAnalysis, Time Lag, and Path Length. Take a look at this video giving an overview of the new reports, and at the AdWords blog post to learn more.
How many of you delete your cookies on a daily, weekly or monthly basis??
“As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy.”
“Over the past year, Google Analytics have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at work finalising and testing this opt-out functionality. We look forward to make it globally available to our users in the coming weeks.”
Posted by Amy Chang, Group Product Manager, Google Analytics
Joesph Stanhope at Forrester writes:
Don’t panic. It is highly doubtful that this will do substantial harm to Google Analytics and its customers. Why?
- Good privacy management drives Google’s business and profits in the long term. Google Analytics adoption may actually increase in the wake of the Opt Out plug-in, particularly outside the United States. This move shows good faith to regulators and sets the stage for Google Analytics to operate safely within the containts of more stringent privacy regulations in Europe, which may boost GA usage and ultimately drive more advertising revenue. Again, GA operates within a larger context at Google, and they have to consider privacy and other regulatory concerns as a material risk to the business if they are not managed properly.
- Opt-In consumers are (slightly) better customers. Many other offline and digital channels have adopted standards for preference management and survived. The marketing axiom has always been that opt out provisions make marketing more efficient and more relevant becuase you no longer waste resources on consumers who aren’t interested in your company or products. This comparison won’t hold up 100% in the case of the web, because the marginal cost of serving additional visitors to a website approaches zero. However, your site’s targeting was probably falling flat for the consumer who is inclined to opt out, so focusing your efforts on those who are willing to be measured may enhance the achievement of site goals.
It’s not the end of the world, but there will be an impact.
Filed under: #mktgcloud, A/B Testing, Analytics, Testing, Web Analytics | Tags: Google Analytics, Testing
Here’s a month by month breakdown of new features and significant launches from Google Analytics in 2009, with links to the blog posts announcing or explaining them.
And if you haven’t yet, take a look at the Google Analytics YouTube channel, where you can see tons of tutorial videos on the new features.
Filed under: Actionable Insights, Datarati, Web Analytics | Tags: Google Analytics, Google Annotations
We’ve got to give it to the team over at Google Analytics. Today they announced “Annotations”, getting one step closer for analysts to provide actionable data-driven insights.
Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time graph.
Building upon the concept of bringing Intelligence to data, capture the tribal intelligence of your company – which tends to be the most expensive and easily lost resource of all.
A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers.
Filed under: Datarati, Web Analytics | Tags: Google Analytics, iPhone apps
I just downloaded this onto my iPhone.
The only problem is this is not real-time data from Google, so I don’t know how much value there is in the app. We need real-time analytics to take action on the insights! :)
Online optimisation firm Mark Red has released Analyze This!, an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go.
Information about goal completions, ecommerce, and campaigns is fetched from Google Analytics and presented in a fast, simple way.
It’s possible to compare daily, weekly, and monthly figures.