Filed under: Datarati | Tags: Google Analytics, Google Website Optimiser, Obama Presidential Campaign
In this 50 minute talk by Dan Siroker, Director of Analytics for the Obama Presidential campaign, he explained how they used data to win the election.
He shows how they used tools like Google Analytics and Website Optimizer to get more engagement and more donations.
He also describes the lessons that they learned throughout the campaign.
With the successful election behind him, Dan is now focused on his startup, CarrotSticks, and he explains how he’s using the same principles within his own company.
A great post on testing ideas using Google Website Optimiser.
How many of these variables have you tested in your campaigns?
Top Tips: http://www.blastam.com/blog/index.php/2009/03/top-50-google-website-optimizer-tips-on-what-to-test/
Do small changes make a big difference? In the world of landing page testing, they certainly can. A few weeks ago, Youtube ran one of the largest multivariate experiments ever: a 1,024 recipe experiment on 100% of our US-English homepage.
Utilizing Google Website Optimizer, they made small changes to three sections on their homepage (see below), with the goal of increasing the number of people who signed up for an account. The results were impressive: the new page performed 15.7% better than the original, resulting in thousands more sign-ups and personalized views to the homepage every day.
More: http://youtube-global.blogspot.com/2009/08/look-inside-1024-recipe-multivariate.html
Filed under: A/B Testing, Multivariate Testing, Search, Testing | Tags: Google Adplanner, Google Insights for Search, Google Website Optimiser
The latest episode of Data Driven Discussions focuses on two of Avinash’s favorite tools in addition to Google Analytics and Google Website Optimizer: Insights for Search and Ad Planner.
More: http://analytics.blogspot.com/2009/07/new-ddd-episode-tools-for-marketers.html
Filed under: Optimisation, Web Analytics | Tags: Google Analytics, Google Website Optimiser
More: http://www.webanalyticsworld.net/2009/07/using-google-analytics-and-website.html
Filed under: A/B Testing, Multivariate Testing, Testing, Web Analytics | Tags: Google Website Optimiser, Google Website Optimizer
The Website Optimizer blog recently announced the winners of their Website workout contest. Checkout of a couple of videos of the winners below.
100 year old candle company, used Website Optimizer to boost their conversions by 20% and increase online sales.
Watch the video here: http://au.youtube.com/watch?v=8Qdumh4B1CI
Outrigger Hotels & Resorts used Website Optimizer and increased conversions on their website by nearly 7%.
Watch the video here: http://au.youtube.com/watch?v=7lwIk5lZGkQ
Filed under: A/B Testing, Analytics, Data, Web Analytics, Websites | Tags: Clicktale, Craxy Egg, Ethnio, Google Analytics, Google Chatback, Google Internal Search, Google Website Optimiser, Survey Monkey, Tealeaf, Tell-A-Friend, Usability Test
Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!
But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?
If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.
Capturing the voice-of-the-customer is more difficult with the web, but it can be done. Here are 14 free tools to get you started!
http://www.conversion-rate-experts.com/articles/understanding-your-visitors/
