Filed under: #mktgcloud, Datarati, Web Analytics | Tags: Google, Web Analytics
Filed under: #mktgcloud, Datarati, Web Analytics | Tags: Conversions, Google
Filed under: #mktgcloud, Call Centre Data, Datarati | Tags: Call Metrics, Google
Google, an empire built on clicks, is slowly moving away from them as the only measure of success for ads. In the latest example, it’s bringing call metrics to its search ads.
Google AdWords advertisers will now be able to add a unique toll-free number to their ads and track the resulting calls, along with how long they last and where they originated. The company is using the technology behind Google Voice to power the feature. For now, advertisers won’t be charged for the calls, only clicks, but Google said it would consider such a setup down the road.
http://www.adweek.com/aw/content_display/news/agency/e3i8a210b25e0747b721ace0e23921420b1
The term data refers to groups of information that represent the qualitative or quantitative attributes of avariable or set of variables. Data (plural of “datum”) are typically the results of measurements and can be the basis of graphs, images, or observations of a set of variables.
Data are often viewed as the lowest level of abstraction from which information and knowledge are derived. Raw data refers to a collection ofnumbers, characters, images or other outputs from devices that collect information to convert physical quantities into symbols, that are unprocessed.
The word data is the Latin plural of datum, neuter past participle of dare, “to give”, hence “something given”. In discussions of problems in geometry, mathematics, engineering, and so on, the terms givens anddata are used interchangeably.
Also, data is a representation of a fact, figure, and idea. Such usage is the origin of data as a concept in computer science: data are numbers, words, images, etc., accepted as they stand.
In Hinduism, Rati (also called Rūpiņī) is the goddess of passion and lust, and a daughter of Daksha. She married Kāma, the god of love.
en.wikipedia.org/wiki/Rati
Hal Varian, the chief economist at Google believes that a new era is dawning for what you might call the Datarati—and it’s all about harnessing supply and demand.
“What’s ubiquitous and cheap?” Varian asks. “Data.” And what is scarce? The analytic ability to utilize that data.
As a result, he believes that the kind of technical person who once would have wound up working for a hedge fund on Wall Street will now work at a firm whose business hinges on making smart, daring choices—decisions based on surprising results gleaned from algorithmic spelunking and executed with the confidence that comes from really doing the math.
More: http://www.wired.com/culture/culturereviews/magazine/17-06/nep_googlenomics
Google has launched what it calls ad “retargeting.”
If someone visits a page on an advertiser’s own site or YouTube channel, Google can now show a related follow-up ad to just that person when they visit another site which shows Google ads.
Since there are millions of sites in the Google Content Network, chances are Google will see them again.
The program has been in beta since March, but it is now being rolled out to all AdWords customers.
More: http://techcrunch.com/2010/03/25/google-ads-follow/
Filed under: Ad Exchange, Ad Network, Behavioural Targeting, Datarati | Tags: Doubleclick, Google
If you run a Website that uses DoubleClick’s DART ad server or Google Ad Manager, those products just got a major upgrade and rebranding.
The DART brand is being retired and it will now be called DoubleClick For Publishers. Meanwhile, Google Ad Manager (which targets smaller Websites) will now be called DFP Small Business.
With the rebranding, DoubleClick is rolling out a new dashboard to manage the ads served on a publisher’s Website, improved ad-serving algorithms, and anew set of APIs.
Google details some of the new changes on its main blog:
- A new interface that has been completely redesigned to save time and reduce errors.
- Far more detailed reporting and forecasting data to help publishers understand where their revenue is coming from and what ads are most valuable.
- Sophisticated algorithms that automatically improve ad performance and delivery.
- A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a growing third-party developer community (apps under development today include sales, order management and workflow tools).
- Integration with the new DoubleClick Ad Exchange’s “dynamic allocation” feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks.
More: There is more detailed info on the DoubleClick blog.
Filed under: #mktgcloud, Cloud Computing, Datarati, Marketing Cloud, Visualisation | Tags: Google, MIT, Real-time Cloud, Senseable City Lab
A group from M.I.T.’s Senseable City Lab is looking for funding for an ambitious observation deck designed for the 2012 London Olympics. They are calling it theCloud. It is a “lightweight transparent tower, composed of a ‘cloud’ of inflatable, light-emitting spheres . . . fed by real time information from all over the world.”
The structure is an architectural interpretation of the realtime cloud. Videos of the Olympic events, Twitter and Facebook streams, and other realtime data such as energy usage, Internet traffic, and mobile phone activity will be projected onto LED displays in the Cloud so that people in the Cloud can observe the events from high above London.
Full Story: http://www.techcrunch.com/2009/11/30/realtime-cloud-m-i-t-olympics-2012/
Filed under: Ad Exchange, Ad Network, Analytics, Datarati, Segmentation, Technology | Tags: DART, Doubleclick, Google
DFA Analytics is the new reporting and visualisation tool for viewing advertising performance data. It shares similar technology with Google Analytics; if you’ve used Google Analytics before, you can quickly come up to speed with the easy-to-use graphical reporting tools that are now part of DFA.
With DFA Analytics, you can:
- Get frequent updates–about every three hours–of your campaign performance data.
- See account performance at a glance, in easy-to-understand charts and graphs.
- Drill down through reports at the advertiser, campaign, site, ad, and creative levels.
You can also review performance by:
- Country, designated market area (DMA), state, city, area code, or zip code.
- Hour, day, week, month, and one or more date ranges.
- Browser, operating system, and connection speed.
