Will Scully-Power: Managing Director, Datarati

DFA Analytics reporting and visualisation tool for viewing advertising performance data launches
November 16, 2009, 10:14 am
Filed under: Ad Exchange, Ad Network, Analytics, Datarati, Segmentation, Technology | Tags: , ,

DFA Analytics is the new reporting and visualisation tool for viewing advertising performance data. It shares similar technology with Google Analytics; if you’ve used Google Analytics before, you can quickly come up to speed with the easy-to-use graphical reporting tools that are now part of DFA.

With DFA Analytics, you can:

  • Get frequent updates–about every three hours–of your campaign performance data.
  • See account performance at a glance, in easy-to-understand charts and graphs.
  • Drill down through reports at the advertiser, campaign, site, ad, and creative levels.

You can also review performance by:

  • Country, designated market area (DMA), state, city, area code, or zip code.
  • Hour, day, week, month, and one or more date ranges.
  • Browser, operating system, and connection speed.

DFA Analytics

The entire Google Story in 2 minutes
October 28, 2009, 2:56 am
Filed under: Datarati, Search | Tags: , ,

A very quick look back at the Google story over the last 11 years.

From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.

Discover 10 ways to improve your site performance and online profitability
October 12, 2009, 4:31 am
Filed under: A/B Testing, Data, Datarati, Testing, Web Analytics | Tags: , ,


Learn how to increase the number of website visitors you convert into buyers by reading our new e-book “Make your website work”.

The e-book examines common website design issues from the point of view of a customer.

Discover 10 ways to improve your site performance and online profitability today by clicking on the image below.

Google’s New DoubleClick Ad Exchange
September 22, 2009, 11:38 am
Filed under: Ad Exchange | Tags: , ,


You may have read on the Official Google Blog that the new DoubleClick Ad Exchange is open for business.

The new DoubleClick Ad Exchange helps to open the ecosystem and establish a new marketplace for buyers and sellers.

For a large publisher managing multiple sales channels and ad networks, the Ad Exchange provides real-time yield management to maximize returns.

Participating ad networks and agency networks get access to a large pool of inventory and the controls they need to precisely achieve their marketing goals.

More: http://www.doubleclick.com/insight/blog/archives/doubleclick-advertising-exchange/announcing-the-new-doubleclick-ad-exchange.html

Google looking for Good Will Hunting
September 22, 2009, 12:55 am
Filed under: Statistics | Tags: , , ,

Google CodeGoogle Job Code

It used to be that M.I.T was filled with code-breakers. The movie A Beautiful Mind takes place there and in real life it’s always had close ties with the military and intelligence agencies. Tech companies also like to recruit there, and Google is no exception.

In search of some beautiful minds, Google has been putting up signs around the M.I.T campus with a code that say, “If you can figure this out, you may have a future with Google.” If they crack the code, which is a fairly simple substitution cipher, it reveals a phone number where they can leave their contact information.

More: http://www.techcrunch.com/2009/09/21/google-is-searching-for-beautiful-minds-but-so-far-no-m-i-t-students-have-broken-its-code/

Google and Data Liberation?
September 15, 2009, 4:29 am
Filed under: Data, Datarati, Search, Web Analytics | Tags: ,

Data Liberation

The data liberation front is an engineering team at Google whose singular goal is to make it easier for users to move their data in and out of Google products.

They do this because they believe that any data that you create in (or import into) a product is your own.

They help and consult other engineering teams within Google on how to “liberate” their products.

Full story: http://www.dataliberation.org/

In Google we trust
September 7, 2009, 6:15 am
Filed under: Search | Tags:


A quote from an article written by Paul Sheehan over at the Sydney Morning Herald.

“Because of Google, our species’ capacity and need for co-operation is evolving into a new and higher phrase of social organisation.

We appear to be becoming more like a giant ant colony, a multitude of individuals with a collective brain, and a single wellspring, a super-entity which evokes power, action and belief. It has a name.

We call it Google”.

Full Story: http://www.smh.com.au/opinion/in-google-we-trust-our-new-faith-20090906-fcqb.html

Some questions can’t be answered by GOOGLE!
August 13, 2009, 4:22 am
Filed under: Search | Tags:

A picture says a thousand words…


For Today’s Graduate, Just One Word: Statistics
August 6, 2009, 11:51 am
Filed under: Algorithms, Datarati, Statistics | Tags: ,

Carrie Grimes

At Harvard, Carrie Grimes majored in anthropology and archaeology and ventured to places like Honduras, where she studied Mayan settlement patterns by mapping where artifacts were found.

But she was drawn to what she calls “all the computer and math stuff” that was part of the job.

More: http://www.nytimes.com/2009/08/06/technology/06stats.html?_r=1&ref=business

Data Driven Discussions – series premiere!
June 26, 2009, 8:20 am
Filed under: Analytics, Search, Web Analytics | Tags: ,

Data Discussions

New short 5min data driven discussions series from our the boys at Google… check it..

More: http://www.youtube.com/watch?v=G2XRYizopcg&feature=player_embedded


Get every new post delivered to your Inbox.

Join 2,793 other followers

%d bloggers like this: