Will Scully-Power: Managing Director, Datarati


Groupon goes personal with your data
July 31, 2010, 3:18 am
Filed under: Behavioural Targeting, Datarati | Tags:

Local deal goliath Groupon is launching a major new feature today: deal personalization, giving the site the ability to send you the deals it thinks you’ll be most interested in.

Before now, Groupon has always offered one or two deals per city per day to its users.

That’s still going to be true, but with a twist: the site will be sending different deals to users based on criteria like their gender, buying history, and their interests.

The change may sound fairly minor, but it will likely have a big impact on Groupon’s bottom line.

More: http://techcrunch.com/2010/07/28/groupon-custom-deals




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