Filed under: Techcrunch, iPhone | Tags: Editing, Google Docs, iPhone, Webkit
Google Spreadsheets can now be edited on Android mobile phones and iPhones. Up until now, all Google Docs (online docs, spreadsheets, and presentations) could only be viewed on mobile phones. Editable spreadsheets work inside the mobile browser, which for both Android and iPhone is based on Webkit.
More: http://www.techcrunch.com/2009/02/13/now-you-can-edit-google-spreadsheets-on-androids-and-iphones/
Filed under: iPhone | Tags: Data Capture, Engagement Ads, iPhone, Pointroll
Pointroll the most prominent rich media vendor, is getting in on the iPhone’s rich features and multi-touch action.
The Gannet-owned firm has begun offering advertisers and agencies the ability to use its trademark expandable ads when targeting users of the device.
PointRoll also supports video, coupon downloads, maps, click-to-call, and data capture features.
Users of Apple’s iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, which is based on a survey by Limbo and GfK Technology.
Filed under: Social Media | Tags: Apple, iPhone, iTunes, Macworld, Phil Schiller, Steve Jobs
The most interesting thing here is that – iTunes sales are no longer accelerating even with the launch of the iPhone. Is the market finally saturated?
It’s an annual tradition. Every year at Macworld, Apple releases a smattering of stats that gives a peek at how its business is doing. At this year’s Philnote (Phil Schiller gave the speech instead of Steve Jobs), which was Apple’s last Macworld appearance, the stats were few and far between. A few morsels for the information-starved Apple faithful (and investors). But here they are:
- iTunes has now sold six billion songs (it crossed the 5 billion mark last June).
- Over 10 million different tracks are available on iTunes.
- Starting today, 8 million songs are DRM-free, and all 10 million will be DRM free by the end of March.
- There are now over 75 million accounts on iTunes linked to credit cards.
- In fiscal year 2008, Apple sold 9.7 million Macs
- Mac sales grew twice as fast as the overall PC market.
Filed under: Analytics, Mobile, Web Analytics, iPhone | Tags: iPhone, Mobile Analytics, Omniture
Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on analytics, but also make adjustement necessary to generate more revenue by enhancing ad clicks, purchasing and increasing page views.
The new offer, which is basically an extension of its existing SiteCatalyst solution, is called App Measurement for iPhone and will be generally available as from January 2009. To our knowledge this is the first analytics program specifically designed for native iPhone applications, but it’s safe to say other providers will soon follow suit with similar offerings.
Filed under: Applications, Excel, iPhone | Tags: Applications, Excel, iPhone, Spreadsheets
Today sees the launch of an iPhone app that attempts to fulfill the store’s original promise by adding a truly useful feature to the iPhone that many have longed for since its introduction: modifiable spreadsheets.
The iPhone has allowed users to view Excel and Numbers files since its launch, but until now users have been unable to create or edit them.
The aptly named Spreadsheet application is available for $7.99 here, claiming to be the first Excel-like program on the platform. And it delivers, but with one deal-breaking caveat.
Included among Spreadsheet’s features are:
-Multiple cell types, including Numeric, Date, Time, Currency, Percentage and Text
-Cell formatting options, including bold, italic, text and background color, cell sizes and alignments.
-Copy/cut/paste operations.
-A range of functions, including date/time, math, statistical, string and trigonometric functions.
-Export (via email) to external spreadsheet applications.
The program’s most glaring flaw is its inability to import Excel spreadsheets – something the developer promises to release in the next update, but should have been included from the start.
This oversight will make the program nearly useless for most professionals, but if you’re only looking to make basic spreadsheets on the fly it works as advertised. Files made on the phone are saved in the standard XML format, and can be Emailed for further modifications on PCs.
The interface will be familiar to anyone who has used Excel or a similar program before – you use your finger to select cells, and can enter numbers and equations using the same syntax.
Spreadsheet may be the first app available in this space, but a number of other offerings are on the way, including Mariner.
Filed under: Mobile, Social Media, iPhone | Tags: Applications, Facebook, iPhone
Facebook tonight launched version 2.0 of its Facebook for iPhone application, bringing many features that were before only available on the site to a mobile device for the first time.
With version 2.0:
The home page now features a full News Feed, along with access to filtered views of the News Feed, like Status Updates, Posted Items, Live Feed, and Events.
- Full photo tagging and posting is now supported.
- Notifications are now accessible for the first time.
- Profiles now have tabs, like the Facebook website redesign.
- Feed comments are accessible both here and on the News Feed.
Overall, Facebook for iPhone now looks and feels like a fully featured Facebook – it’s a remarkably well designed product
Facebook’s Joe Hewitt, the lead developer of the iPhone application, said shortly after the release tonight, “I’ve been hearing some bug reports in 2.0, so I will probably wind up doing a 2.1 release in the short term to address many of these problems. Please tell me if you find anything wrong (in the comments here, or you can message me), and I will try to fix it.”
Facebook for iPhone can be downloaded by heading to the App Store on your iPhone.
Filed under: Analytics, Data | Tags: Applications, Data, iPhone, Statistics
Want to drill down to see how different iPhone apps are doing? You can click around iTunes and collect your own data, or you can visit the Application Ranking section of Mobclix and see the breakdown of iPhone apps in each category. Paid apps still outnumber free apps.
Of the 3,420 apps in the iTunes App Store, a full 2,604 (76 percent) are paid, and only 816 are free. (About the same ratio since the App Store launched). Games dominate (31 percent of all apps), followed by utilities (15 percent) and entertainment apps (12 percent).
Within each category, you can sort apps by rank, price, rating, or release date. And if you click on a specific app, you will get a chart showing its rank over time—something you can’t see in iTunes. For instance, Tap Tap Revenge is maintaining its early strength, and is currently ranked No. 8.
The No. 1 free app is Air Sharing (which turns your iPhone into a wireless hard drive) shot up quickly in the rankings after its launch on September 8.
In contrast, the No. 1 paid app, PocketGuitar (which turns your iPhone into a digital guitar) launched on August 26 and worked its way up more gradually in the overall rankings to its current No. 40 spot.
For those avid SiteCatalyst and iPhone users, Omniture has just released the SiteCatalyst for iPhone now available on the iTunes app store. This enables online marketers who are on-the-go to take SiteCatalyst with them anywhere they’re traveling-at the airport, at home, in the car (pulled aside to the shoulder of course), or wherever their iPhone receives a signal.
This new application builds upon the mobile analytics capabilities we announced in July as part of the latest Omniture SiteCatalyst release, which also enables marketers to access their SiteCatalyst bookmarks and dashboards through their mobile device HTML browser.
The mobile analytics capabilities in SiteCatalyst helps online marketers to better understand their mobile audience, such as the specific devices hitting their site, the type of video & audio support with these devices, as well as cookie and javascript support. These reports are critical to understanding the makeup of the mobile audience as the lack of industry standards has traditionally made it more difficult to accurately analyse mobile traffic.
These innovations in SiteCatalyst now provide web and mobile marketers the ability to effectively measure key metrics such as revenue per mobile device (How much is the Blackberry contributing to direct ecommerce sales?), shopping cart adds (Are iPhone users converting at higher rates than T-Mobile Sidekick users?), as well as develop content strategies such as video formats to include on the site (Which video codecs are most supported across all mobile devices hitting our site?) and audio content (Which ringtones formats should we offer for download?).
Much like what Apple has done with PC’s, laptops, and MP3 players, the iPhone has certainly changed the landscape and dynamics in the mobile phone industry. This means your customers will soon be engaging your site in ways you may not have predicted.
Don’t let these changes give your competitors a new advantage over you-learn what SiteCatalyst can do to help you better serve your (mobile) customers. As our good friend Heraclitus stated “The road uphill and the road downhill are one and the same.” Just make sure that hard uphill journey is the one your competition takes, while your understanding of your mobile customers enables you to coast downhill to online success.
Will Scully-Power
Data Director
Mark.
