Will Scully-Power: Managing Director, Datarati

Here is a great post and video from the guys at Market Motive via Grokdotcom.

The 10 Steps to Optimising Landing Page Copy

1.) Headlines

2.) First Mental Images

3.) WIIFM

4.) Check for We-We

5.) Remove the black words

6.) Reformatting for readability

7.) Improve your verbs

8.) Wording in links and calls to action

9.) Words exist in others places than just your copy

10.) When all else fails – use the sucking wind checklist

More: http://www.grokdotcom.com/2009/05/22/optimizing-website-landing-page-copy/