Filed under: #mktgcloud, A/B Testing, Analytics, Behavioural Targeting, Datarati, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Web Analytics | Tags: eMetrics, Lead Nurturing, Lead Recycling, Lead Scoring, Marketing Optimisation, Sales-Ready Leads
Acquiring, nurturing and qualifying more, high quality sales leads with less effort is the key to B2B success.
At Sydney’s inaugural eMetrics Optimisation Summit, being held on 22-23 April 2010 in Sydney, I will be presenting on the following:
- How to use lead nurturing and scoring to deliver more and higher quality sales leads
- How to bring together marketing with sales to collaboratively define sales-ready leads
- How to nurture and recycle leads that are not sales-ready based on their online digital behaviour