Will Scully-Power: Managing Director, Datarati


INFOGRAPHIC: The Marketing Agency of the Future
March 13, 2013, 7:31 am
Filed under: Marketing Automation, Uncategorized | Tags: ,

The Marketing Agency of the Future

Source: http://blog.marketo.com/blog/2013/03/make-way-for-the-agency-of-the-future-infographic.html

 



INFOGRAPHIC: The magic of marketing automation
March 4, 2013, 9:54 pm
Filed under: Marketing Automation | Tags:

The-Magic-Behind-the-Curtain

Source: http://www.marketo.com/marketing-automation/

 



CHANGE MANAGEMENT: How to Succeed with Marketing Automation

How to Succeed with Marketing Automation

DOWNLOAD NOW: http://www.marketo.com/_assets/uploads/How-to-Succeed-with-Marketing-Automation.pdf



Getting Successful with Marketing Automation
February 14, 2013, 11:59 pm
Filed under: Marketing Automation | Tags:

Getting Successful with Marketing Automation

Download here: http://willscullypower.files.wordpress.com/2013/02/getting-successful-with-marketing-automation-brought-to-you-by-datarati.pdf



The Definitive Guide to Marketing Automation

The Definitive Guide to Marketing Automation

 

Heard the buzz around marketing automation? Got some questions? Check out this jam packed, 100 page guide to learn everything you have every wanted to know about marketing automation.

Download this ebook and get the answers to all of your questions and more including:

  • What is marketing automation and how can it help my company?
  • Why is marketing automation so hot right now?
  • How does marketing automation differ from other technologies such as CRM and email marketing?
  • What are the common and advanced features of marketing automation tools?
  • How do I build a business case and convince internal stakeholders to act?
  • What does the future of marketing automation look like?

We’ve also included worksheets that you can use to figure out whether your company is ready for marketing automation and how it will help you increase your revenue and attain high priority business goals.

This guide will be your ticket to a new world of more effective, efficient, and lucrative marketing!

DOWNLOAD HERE:

http://www.marketo.com/definitive-guides/marketing-automation



Marketing vs. Sales

PRESENTATION: How to use DATA to grow your business?

PRESENTATION: Marketing Automation in a Social World!

FREE ADMA Event: Trigger-Based Marketing Automation

On behalf of the Australian Direct Marketing Association’s Data & Analytics Council, I would like to personally invite you to attend an exclusive Industry Leaders Panel Discussion on trigger-based marketing automation.
Our panel of thought-leaders include:

- Will Scully-Power, Managing Director – Datarati (Moderator)
- Rob Brown, Group Marketing Manager – Navitas
- Regan Yan, Managing Director – Digital Alchemy
- Mella Moore, Customer Marketing Manager, Virgin Mobile
- Jeff Clarke, Managing Director – Silverpop
- Nick Simms, National Channel Manager, H.J Heinz
- Simon O’Day, Vice-President – Responsys
- Chris Tew, Managing Director – Alterian

You will learn:

- Steps involved when Implementing a Marketing Automation Solution
- Resources required (Internal & External)
- Process/Change Management Requirements
- How to overcome the Data Challenges
- Behavioural Scoring, Next Logical Product & Churn Triggers

This panel discussion will uncover actionable insights, learning’s and best practices when implementing trigger-based marketing automation solutions and will help you determine your organisations’ readiness and prepare a plan for taking action!

If acquisition and/or retention based marketing is part of your job description, then this event is NOT to be missed!

Event Details:

Date: Wednesday 27th July 2011
Time: 5:30pm – 7:00pm
Location: Art House Hotel: Level 2, 275 Pitt Street Sydney (Google Map)

RSVP: Please email councils@adma.com.au to register for this event!


Marketing Automation Venture Funding
May 12, 2011, 2:01 pm
Filed under: #mktgcloud, Datarati, Marketing Automation | Tags:

Full Story: http://www.marketingautomationsoftware.com/blog/marketing-automation-venture-funding-1051111/




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