Filed under: #mktgcloud, Data, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: Data, Datarati, Marketing Automation, Marketo, Revenue Performance Management
Filed under: #mktgcloud, Datarati, Marketing Automation, Revenue Performance Management (RPM) | Tags: Data, Datarati, Marketing Automation, Marketo, Revenue Performance Management (RPM)
Filed under: #mktgcloud, Datarati, Marketing Automation | Tags: ADMA, Marketing Automation, Trigger based marketing
- Chris Tew, Managing Director – Alterian
Filed under: #mktgcloud, Datarati, Marketing Automation | Tags: Marketing Automation
Full Story: http://www.marketingautomationsoftware.com/blog/marketing-automation-venture-funding-1051111/
Filed under: #mktgcloud, Datarati, Marketing Automation | Tags: Marketing Automation
Marketing Sherpa’s 2011 B2B Marketing Benchmark Report contains some interesting stats about the state of marketing automation adoption.
The report identifies what percentages of CMOs have established formal and informal marketing automation processes, and what percentage has not established any processes.
According to the report, 54% of CMOs have either begun or completed their implementation of marketing automation software, and another 17% intend to begin implementation.
79% of CMOs have established some kind of marketing automation process. In previous posts we have mentioned the importance of establishing a marketing automation process before purchasing software. 21% of CMOs who have not established a repeatable process for performing marketing automation may fall under a number of categories like…
- Not impacted by the top challenges facing the majority of CMOs today, like marketing to a growing number of people involved in the buying process or marketing to a lengthening sales cycle.
- May be behind in changing their marketing processes due to challenges within their organization.
More: http://marketingautomationtimes.com/2011/02/27/marketing-automation-adoption-rises/
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: Marketing Automation
With marketing automation, you can greatly increase the ROI of the investment on your CRM. Not only can marketing automation help you run more campaigns and send more qualified leads to sales, it helps you:
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Convert. Pass more qualified leads to sales by prioritizing them in your CRM system
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Automate. Save time and money by automating manual campaigns
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Nurture. Automated nurturing develops leads who are not ready for a sales call
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Prove. Provide bottom-line information on marketing and sales activities
Filed under: #mktgcloud, Datarati, Marketing Automation, Marketing Cloud | Tags: Marketing Automation, Marketo
Revenue Cycle Explorer Provides the Visibility to Measure, Understand, Optimise and Predict Revenue Performance over Time
Marketo just announced the general availability of the company’s latest marketing automation innovation, Revenue Cycle Explorer.
Revenue Cycle Explorer is a key addition to Marketo’s Revenue Cycle Analytics, a family of marketing analytics solutions that combines powerful software with a unique methodology to make it easy to measure, understand, optimize and predict the revenue cycle. With this release, Marketo once again demonstrates the innovation and leadership that is driving the evolution of marketing automation.
To learn more about the challenges of marketing measurement and what marketers really need in a marketing analytics solution, download the new whitepaper from industry analyst David Raab, “Winning the Measurement Marathon.”
Powerful and Easy Marketing Analytics
Unlike other marketing automation solutions that just provide operational, point-in-time reporting, only Marketo offers a family of analytic solutions with a deep understanding of how marketing investments today influence revenue over time. Revenue Cycle Analytics empowers marketers to measure how leads move through the revenue cycle over time to become customers; understand which marketing programs drive conversion and velocity of leads at each stage of the revenue cycle; and optimize their entire marketing mix to focus investment on lead generation and lead nurturing activities that have the greatest impact on revenue. The result is that marketing and sales professionals can accurately predict and accelerate revenue at every stage of the end-to-end revenue cycle.
“Business marketing today is like running a marathon through an earthquake,” said industry analyst Raab in the whitepaper, “Winning the Measurement Marathon”. “Not only must marketers strain at an inherently difficult task, but they’re doing it as the ground shifts beneath their feet … Marketers need better tools to decide which of the many available opportunities they should pursue. Measuring the value of marketing programs has always been difficult. But running in an earthquake is hard enough without also wearing a blindfold. Marketers need a clear view of their results to have any hope of winning the race.”
“Despite time and effort invested in capturing and measuring marketing programs and lead generation activities, we have not been able to understand how it all ties together,” said Sally Lowery, director of Demand Generation for Bronto Software, Inc. “With Revenue Cycle Modeler, we visually describe our processes that define how leads flow through our revenue cycle. With this baseline understanding, Revenue Cycle Explorer allows us, for the first time, to truly understand and demonstrate how lead generation and lead nurturing activities trend over time and how they impact revenue.”
Filed under: Uncategorized | Tags: Datarati, Marketing Automation, Marketo
Are you evaluating a Marketing Automation Solution?
Choosing the right marketing automation system isn’t easy. This is why we created a buyers kit consisting of key questions you should ask when evaluating a marketing automation solution!
Download here: http://insights.datarati.com.au/Marketing-Automation-Buyers-Kit-Test-Group.html
Filed under: #mktgcloud, Marketing Automation, Marketing Cloud | Tags: IBM, Marketing Automation, Unica
‘Marketing Automation’ is clearly on of the hottest areas in technology right now!
IBM Corp. said Friday that it has agreed to buy the marketing services company Unica Corp. in a $480 million deal that would give IBM more tools to meet its customers’ growing demand for targeted advertising.
The all-cash acquisition brings IBM deeper into the advertising business, a relatively new area for the company. In June, the Armonk, N.Y., company agreed to buy Coremetrics Inc., a company that helps target online marketing.
It also expands IBM’s software business, its most profitable division and the main focus of a $20 billion acquisition spree for IBM over the past few years.
Filed under: Datarati, Lead Scoring, Marketing Automation, Marketing Cloud | Tags: Marketing Automation, Scoring
An effective lead scoring process means passing fewer, but higher quality, leads to sales. And as sales focuses their time on higher quality leads they get more wins and revenue increases. In addition to scoring basics such as demographics, activity and BANT, the white paper Are They Hot or Not? highlights other things that you should considering while building your initial scoring matrix:
- Lead Score: This is the lead score for each prospect. It’s the sum of the individual scores for each activity your prospect has acted upon.
- Company Score: If you receive multiple leads from the same company,you might want to bump those leads up by a certain amount. Company score can also be the total scores of the contacts in the company.
- Product Score: Have different scores for each product line, since the buyer’s interest will vary based on source and behaviors.
- Score Decay: If your prospect hasn’t had any activity for a certain period of time, say two weeks, and then you might want to automatically deduct points.
- Recycle: After sales follow‐up, some prospects may be determined to not really be sales‐ready, because of changes in internal budgeting, management, etc. These prospects should be returned to marketing for additional nurturing.
Make an impact on your sales productivity and your company’s revenue through effective lead scoring. Get the white paper now.
