Filed under: #mktgcloud, Analytics, Datarati, Metrics | Tags: Analytics, Marketing Metrics, Marketo
Filed under: #mktgcloud, Actionable Insights, Datarati, Datarati.TV | Tags: Datarati, Marketing Metrics
Today, more than ever, digital marketers don’t have the time or resources to waste on marketing programs that don’t deliver measurable results. However, the most commonly used marketing metrics aren’t actionable and therefore offer little to no value to your organisation.
So, how do you ensure you and your agencies are using the right metrics and turning your data into dollars?
Australia’s leading industry figures are coming together for a FREE LIVE WEBCAST to tackle this issue head on.
Dr. Tom Osborn, Director of Customer Analytics & Marketing Metrics – The Leading Edge
Brendan Forster, Google
Rod Jacka, Managing Director – Panalysis
Justin Graham, Managing Director – Jet Interactive
Hosted By: Will Scully-Power, Managing Director – Datarati
Date: Friday 1, October 2010 at 2:30PM